CMS Law - Contrat de maintenance 2024 30h #1736
CARD GOAL: Launch a Google Ads Performance Max campaign. Also make recommendations for CTA on the page.https://cms.law/en/lux/global-reach/europe/luxembourg/expertise/capital-marketsCSM - WORKING FRAME: ⚠️MANDATORY TO START CARD⚠️- Budget:- Start/end dates:- Geotargeting:RESOURCES:- Google Ads Performance Max guide: https://support.google.com/google-ads/answer/10724896- Google Ads create video for Performance Max : https://www.youtube.com/watch?v=l1Fbsvrk_UQASSIGNED ROLES: Customer Success Manager (CSM) / Team Lead (TL) / PPC Manager (PPC) / Graphic Designer (GD)
CARD GOAL: Run an effective project review and groom the backlog in alignment with Objective & Key Results of the project. Conduct at the end of each project cycle.Description:This is a monthly recurring project management card in which the team timesheets the following tasks- Meetings, preparations and exchanges- Project management & team briefings- Backlog management, creation and prioritisation of stories in the project- Management of spontaneous requestsASSIGNED ROLES: TL, CSM
CARD GOAL:This step aims to define and document client’s intelligence to help guide marketing efforts by training the ChatGPT bot to achieve:Comprehensive information about the client's company.Detailed information about the client's target audience, including their expectations and pain points, to craft insightful proposals tailored to the audience's needs. A creative concept that sets the campaign apart from competitors, ensuring consistent brand messaging and recognition. WORKING FRAME: Follow Research & Strategy & Creative Concept creation in the AI Prompts Library. ASSIGNED ROLES: CSM/TL
CARD GOAL: Copy that convertsTASK DESCRIPTION:Quick market research based on CMS law pages & competitorsKeywords analysis for SEO optimisationAI training as a Dispute resolution expert & CopywriterOutline proposition for the pageCopywriting for the pageGUIDELINES / RELATED INFORMATION:Dispute Resolution: Dispute Resolution Law in Luxembourg - CMS Here are some elements to start the ground work:CMS Writing guidelines (can be used for all CMS content)Dispute Resolution teams' CVsDispute Resolution Track Record Example of what's doable and content we could use: UK: Law firm specialised in Dispute Resolution - CMS in the UKLaw firm specialised in Alternative Dispute Resolution - CMS in the UKLaw firm specialised in Commercial Disputes - CMS in the UKCorporate Disputes | Dispute Resolution | CMS United KingdomDirector/Shareholder Disputes (cms.law)Law firm specialised in Employment Disputes - CMS in the UKLaw firm specialised in Finance Disputes - CMS in the UKLaw firm specialised in Financial Regulatory Disputes - CMS in the UKLaw firm specialised in Insurance & Reinsurance Disputes - CMS UKLaw firm specialised in International Arbitration - CMS in the UKLaw firm specialised in Technology Disputes - CMS in the UKLaw firm specialised in Real Estate & Planning Disputes - CMS UKPrivate Equity and Hedge Fund Disputes | Dispute Resolution | CMS UKCompetitorsLitigation | BSPArbitration | BSPLitigation | Elvinger HossArbitration & alternative dispute resolution | Elvinger HossLitigation & Dispute Resolution - ArendtLitigation - Brucher Thieltgen & Partners (brucherlaw.lu)ASSIGNED ROLES: TL/Copywriter
CARD GOAL: Launch a LinkeIn Ads campaign LEARN from Wave 2:2 weeks with 300 EUR budget brought:0 leadImpressions: 11.3k → CPM: 26.49 EURClicks: 36, CTR: 0.32% → similar to Wave 1 (industry benchmark for Linkedin Document ads: 0.44%), CPC: 8.33 EURWith all the instant modifications after Wave 1, no lead is generated. Content:We added another ads “Boost Returns with Luxembourg’s Proven Debt Structuring Solutions”, yet the winner was always “Strengthen Your Portfolio with Strategic Debt Structuring in Luxembourg” since Wave 1.Conclusion:After the immediate optimisations from Wave 1, we did not receive any leads, although there were slight improvements in other parameters. The message is relevant enough to generate clicks, but converting these clicks into leads remains challenging. We could consider launching another wave with content optimisation on the document. Or, is there a more attractive lead magnet we could add to enhance the document? LEARN from Wave 1:2 weeks with 170 EUR budget brought:1 lead => CPL: 170 EUR (still waiting for client to give access to check the lead or provide info if this lead is qualified)Impressions: 5,403 => CPM: 31.46 EURClicks: 18 => CTR: 0.33% (industry benchmark for Linkedin Document ads: 0.44%), CPC: 9.44 EURContent:Among 2 ads, “Strengthen Your Portfolio with Strategic Debt Structuring in Luxembourg” got x5 clicks vs. “Optimize Your Debt Strategy with Luxembourg’s Flexible Securitisation Laws”1-page or 2-page preview doesn’t bring any difference.TargetingCurrent targeting is functioning, with 45% impressions came from Capital markets, 12% from Credit intermediation.14% in Paris, 7% in London, 5% in Madrid, Milan.Company: AXA, SGCIB, Credit Agricole CIB, Generali, Allianz Optimisation points if continue:Deep dive on “strengthening/ diversifying your portfolio” messageModify ads copies to increase CTRTarget in big cities instead of countryIncrease budget to reach larger pool at 300 EURTo be considered: Improve the first page presentation to make it more triggering (instead of text, replaced with bold, speakable numbers or infographic). CSM - WORKING FRAME: ⚠️MANDATORY TO START CARD⚠️- Budget:- Start/end dates: 30/05-15/06/2024- Geotargeting: GUIDELINES / RELATED INFORMATION:https://business.linkedin.com/fr-fr/marketing-solutions/success/ads-guide ASSIGNED ROLES: Customer Success Manager (CSM) / Team Lead (TL) / PPC Manager (PPC) / Graphic Designer (GD)
CARD GOAL: Set up a new project's Paymo for :STRATEGY (creation projet paymo avec nom du client, synchro CRM et lancement carte 2/3 “strat”)CREA SITES (creation projet paymo avec nom du client et lancement carte 1/6 process site internet)SERVICES ISOLES (activation carte du service dans le bon projet)PROLONGATION CONTRATS OM———————————Invoices are now generated by Tom when the status in Zoho are the following :Accepted but not planned = not yet setted in the All GDD file, no csm assigned...Accepted & planned -> invoices managed by Tom———————————ASSIGNED ROLES: SCRUM (PV), ADMIN (TT), CSM & TL can support.
CARD GOAL: Launch a new Google Ads Search campaign with standard Ad Groups.⚠️CSM - WORKING FRAME: MANDATORY TO START CARD⚠️Fill CBC Media Plan of client with dates & budgetAdd link to client’s CBC here: [Link]HDM - If campaign one shotCreate Paymo project “[Client] - One shot campaigns” and add invoice to projectRESOURCES: Campaign report templateASSIGNED ROLES: Customer Success Manager (CSM) / Team Lead (TL) / PPC Manager (PPC)
CARD GOAL: Launch a new Google Ads Search campaign with standard Ad Groups.⚠️CSM - WORKING FRAME: MANDATORY TO START CARD⚠️Fill CBC Media Plan of client with dates & budgetAdd link to client’s CBC here: [Link]HDM - If campaign one shotCreate Paymo project “[Client] - One shot campaigns” and add invoice to projectRESOURCES: Campaign report templateASSIGNED ROLES: Customer Success Manager (CSM) / Team Lead (TL) / PPC Manager (PPC)
CARD GOAL: Secure a Google Ad Grants account for the clientGUIDELINES / RELATED INFORMATION:Google Ad Grants is a Google program for nonprofits. It can provide up to $10.000 / month of free ads on the Google Search Network. More info ...TechSoup partner for Luxembourg: https://www.socialware.lu/ASSIGNED ROLES: Team Lead (TL)
Brinks - Contrat GDD 2024 durée 6 mois - 01.07.2024-31.12.2024 - EST-2024-1821
CARD GOAL: Transfer of know-how on a topic (Quilium, Google Ads, Google Analytics, Sendinblue, SEO ...)CSM - FRAME: ⚠️MANDATORY TO START CARD⚠️Trainees: who are the trainees?Level of training: beginner/regular/advancedGUIDELINES / RELATED INFORMATION:Google Ads Training (EN) - hereGoogle Ads Training (FR) - hereGA4 Training : Emails before and afterNPS : Zoho Survey (DO NOT FORGET → append organisation and training parameters.exemple: ?organisation=Bernard%20Massard&training=Google%20Analytics%204)ASSIGNED ROLES: Customer Success Manager (CSM), Trainer
TASK DESCRIPTION: Amélioration du tunnel après test 1Idées d’amélioraiton Attacher les fichiers aux relances e-mail (30 pts)J'ai effectué quelques recherches. Je pourrais sans doute y arriver.A tester Trouver un moyen de limiter les spams (10 pts)Malgré un recapcha en place, je remarque que beaucoup de spams passent.Ajouter un champ en recherche d’emploi pour redirection.V2: On pourrait penser à une liste de stop words (UAE, motivate, job, … )Ajouter un formulaire de saisie pour les commerciaux (30 pts)Via un formulaire sur Brinks.lu ou un Google Form par exemple.Connecter les mailboxes à Brevo (? pts)Pour permettre d'envoyer les devis directement depuis Brevo et centraliser l'information à un seul endroit@arsene.kubiak@brinks.lu - Des nouvelles de l'IT à ce sujet ?Envoyer un mail au commercial quand un deal est assigné (10 pts)modification à faire dans la colonne attributionCommission commercial (? pts)Quand un deal arrive à l'étape "Admin - rédaction contrat", les données deal name, deal owner, date et montant seront exportés dans un endroit encore à définir pour calculer la commission mensuel du commercial.Les modalités de calcul sont à définir également. Ce serait la première étapeSynchronisation Docusign (? pts)Docusign permet la rédaction des contrats et offres.L'idée serait de le synchronisé avec Brevo pour envoyer automatiquement les communications.Nous ne connaissons actuellement pas le système et ses possibilités. La première étape sera de nous donner un accès qui permet d'utiliser les APIs disponiblesgnSynchronisation Sage (? pts)Les fiches navettes sont des fichiers excel contenant des informations sur le client et sur sa commande.Pour la remplacer, nous voudrions intégrer plus de données relatives au client dans Brevo (adresse de facturation, TVA, ... etc). La gestion des produits n'est pas compatible avec la proposition de valeur de BrevoLorsqu'un deal atteint l'étape "won", ces données seraient communiquées à SageNous ne connaissons actuellement pas le système et ses possibilités. La première étape sera de nous donner un accès qui permet d'utiliser les APIs disponibles et les champs non obligatoires pour la saisie de l'adresse en fonction de ce que vous avez actuellement dans la fiche navette. Cette information nous permettra d'ajouter les champs sur le site et dans Brevo.Ajout d'un champ commercialLors de la vie d'un deal, les personnes qui le traitent changent. Par contre, le principal intéressé reste le commercial.Ce champs a pour but de faciliter le traitement de la commission et l'utilisation des filtres par les commerciaux.La valeur du champ suit la valeur du deal owner jusqu'au colonnes admin où il restera figé.Evènement Outlook (10 - 20 pts en fonction du nombres d’événements à envoyer)Envoyer une invitation au commercial pour ajouter les tâches Brevo dans son calendrier.Tâches à définir ainsi que les dates.Split funnel commercial et funnel admin (30 pts)Voir détail en PJ ASSIGNED ROLES: [CSM, DA, TL]
CARD GOAL: Create and send a newsletter/email according to the defined frame.CSM - WORKING FRAME: ⚠️MANDATORY TO START CARD⚠️- Description: What is the purpose of this email?- Destination URL(s):- Languages:ASSIGNED ROLES: Customer Success Manager (CSM) / Team Lead (TL) / Copywriter (CW) / Graphic Designer (GD)
TASK DESCRIPTION: Nouveaux comportements Sales FunnelPrise de contact, chiffrage, négociationrienGagnéDuplication du deal dans Admin Funnel Admin FunnelRédaction contratAttribution Estelle (modif Brinks - SF - 05. Admin contract)Ajout d’une tâche pour le rappel (modif Brinks - SF - 05. Admin contract)Contrat envoyéprocédure de rappel (modif Brinks - SF - 06. Admin contrat envoyé - contrat signé et attaché au deal)Contrat reçurienwonrien ———————— Brevo | Sales Funnel:Supprimer les colonnes “Admin - rédaction contrat“ et “Admin - contrat envoyé“Quand le deal est gagné, dupliqué le deal dans Admin Funnel Brevo | Admin Funnel:Créer Admin FunnelIntégrer 4 colonnesRédaction contratContrat envoyéContrat reçuWon (contrat transmis au service facturation) Brevo et Make | Automation:Modif:SF - 04. Négotiation - contrat signé et attaché au dealSF - 05. Admin - send contractSF - 06. Admin contrat envoyé - contrat signé et attaché au dealSuppression:SF - 06. Admin /!\ - Contrat signé et service production informé (remplacé par won)Création:Duplication dealrisque perte de fichier et d’historique. Si c’est le cas, le deal sera déplacé d’un funnel à l’autre et un nouveau deal avec les informations possibles.
TASK DESCRIPTION:Malgré un recapcha en place, je remarque que beaucoup de spams passent.Ajouter un champ en recherche d’emploi pour redirection.V2: On pourrait penser à une liste de stop words (UAE, motivate, job, … )
CARD GOAL: Launch a new Facebook Ad Display campaign.Lien vers plan média 2024https://docs.google.com/spreadsheets/d/1kovVVpX-Iig1wqaSIJiE6UMzEoeYnphOetKF49GyyZI/edit?usp=sharingGUIDELINES / RELATED INFORMATION:- Facebook Ad Formats Guide: https://www.facebook.com/business/ads-guideASSIGNED ROLES: Team Lead (TL) / PPC Manager (PPC)
CARD GOAL: Run an effective project review and groom the backlog in alignment with Objective & Key Results of the project. Conduct at the end of each project cycle.Description:This is a monthly recurring project management card in which the team timesheets the following tasks- Meetings, preparations and exchanges- Project management & team briefings- Backlog management, creation and prioritisation of stories in the project- Management of spontaneous requestsASSIGNED ROLES: TL, CSM
CARD GOAL: Launch a new Facebook Ad Display campaign. LEARN:En 2023, l'objectif de la campagne était "leads". À la fin de la campagne, nous avons obtenu 6 leads pour un CPL de 83,33 EUR, ce qui est assez cher. C'est pourquoi, cette année, nous avons choisi "clics sur les liens" comme objectif, où nous dirigeons les gens vers le formulaire de contact. Nous avons obtenu 1 510 clics cette année vs. 1 152 clics en 2023=> Il serait utile d'obtenir du client des informations sur les ventes pour justifier l'efficacité de la campagne. Performance détaillée de la campagne :1. Clics sur les liens : EN : 741, FR : 7692. CTR : EN : 0.42%, FR : 0.46%3. Reach : EN : 36k, FR : 38k4. Impressions : EN : 231k, FR : 232kPage reactions: EN: 766, FR: 8186. Contenu: Le canapé dans le jardin a été le plus performant, suivi par le couple à la plage. La tong dans la voiture n'a pas été très performante. Lien vers plan média 2024https://docs.google.com/spreadsheets/d/1EQGMF-oIeyenl9igJVUejlgzrO_yA8Q0_fjtupAAHMM/edit#gid=398138446 GUIDELINES / RELATED INFORMATION:- Facebook Ad Formats Guide: https://www.facebook.com/business/ads-guide ASSIGNED ROLES: Team Lead (TL) / PPC Manager (PPC)
GOAL: Create a new page based on an already existing page type. Briefing Mail Carole 04/07/2024 Sur notre site il faut remplacer : Le système d'alarme comprend : 1 centrale1 clavier tactile1 Sirène extérieure1 Sirène intérieure3 Détecteur d’ouverture avec capteurs de chocs et d’inclinaison1 Détecteur de mouvement IR1 Détecteur de mouvement IR avec fonctions photo2 Détecteurs d'incendie avec capteurs de chaleur, de fumée et de CO1 télécommande Prix : 2750€ TTC Merci de rajouter le logo Grade 2 pour les pack Renting et Intégral :Ci-joint quelques photo pour mettre sur notre site : CSM - WORKING FRAME: ⚠️MANDATORY TO START CARD⚠️Page to copy: https://www.google.com/Description of new page:Language of new page: TASK DESCRIPTION: Duplicate an existing page in case of a new service, campaign or product where the initial template is already live on the website. ASSIGNED ROLES: Customer Success Manager (CSM) / Team Lead (TL) / Copywriter (CW) / Graphic Designer (GD) / Webmaster (WM)
GOAL: Insert copy in CMS according to briefTASK DESCRIPTION: LP Labo en utilisant le template existantFR + EN GUIDELINES / RELATED INFORMATION:https://docs.google.com/document/d/1qy1p9wb0b3x3tpMALs5REkkbeJLqCtfD5Piwb6aOP7I/edit?usp=sharingASSIGNED ROLES: TL/WM/SEO/UX
CARD GOAL: Run an effective project review and groom the backlog in alignment with Objective & Key Results of the project. Conduct at the end of each project cycle.Description:This is a monthly recurring project management card in which the team timesheets the following tasks- Meetings, preparations and exchanges- Project management & team briefings- Backlog management, creation and prioritisation of stories in the project- Management of spontaneous requestsASSIGNED ROLES: TL, CSM
TASK DESCRIPTION:Le client souhaite migrer ses licences Microsoft vers son fournisseur CRM Microsoft Business Central pour plus de facilité de gestion à partir d’octobre.To do: organiser cette migration. ASSIGNED ROLES: [CSM, DA, TL]
CARD GOAL: [ Changements l’URL principale du site] Description:Remplacer clean.lu par clean-center.luVérifier redirections à faire Changements à faire au niveau des campagnes Google Ads ASSIGNED ROLES: [CSM, DA, TL]
TASK DESCRIPTION: see sub-tasks. - ASSIGNED ROLES: [CSM, DA, TL]
CARD GOAL: Launch a new Facebook Ad Display campaign. ⚠️CSM - WORKING FRAME: MANDATORY TO START CARD⚠️Fill CBC Media Plan of client with dates & budgetAdd link to client’s CBC here: [Link] HDM - If campaign one shotCreate Paymo project “[Client] - One shot campaigns” and add invoice to projectGUIDELINES / RELATED INFORMATION:Facebook Ad Formats Guide: https://www.facebook.com/business/ads-guideChatGPT 4 Prompt (FR) : Prompt IA Facebook Ads.docxCampaign report template ASSIGNED ROLES: Team Lead (TL) / PPC Manager (PPC)
CARD GOAL: Create and send a newsletter/email according to the defined frame. CSM - WORKING FRAME: ⚠️MANDATORY TO START CARD⚠️- Description: What is the purpose of this email? Promote Black Friday- Destination URL: LP Black Friday- Languages: FR + DELien vers Plan média 2024https://docs.google.com/spreadsheets/d/11nqLHkL-yO6b9xdhjlD2i8nLTUHEabghBLvRKDcHmhM/edit?usp=sharingASSIGNED ROLES: Team Lead (TL)
CARD GOAL: Create and send a newsletter/email according to the defined frame.CSM - WORKING FRAME: ⚠️MANDATORY TO START CARD⚠️- Description: What is the purpose of this email? Promote Black Friday- Destination URL: LP Black Friday- Languages: FR + DELien vers Plan média 2024https://docs.google.com/spreadsheets/d/11nqLHkL-yO6b9xdhjlD2i8nLTUHEabghBLvRKDcHmhM/edit?usp=sharingASSIGNED ROLES: Team Lead (TL)
CARD GOAL: Launch a new Facebook Ad Display campaign. CSM - WORKING FRAME: ⚠️MANDATORY TO START CARD⚠️- Budget: 500 €- Start/end dates: 22.11 - 29.11- Geotargeting: LuxembourgLien vers Plan média 2024https://docs.google.com/spreadsheets/d/11nqLHkL-yO6b9xdhjlD2i8nLTUHEabghBLvRKDcHmhM/edit?usp=sharingGUIDELINES / RELATED INFORMATION:- Facebook Ad Formats Guide: https://www.facebook.com/business/ads-guide ASSIGNED ROLES: Team Lead (TL) / PPC Manager (PPC)
TASK DESCRIPTION:Dans le but de nettoyer les listes et base de données, envoyer un mailing de demande de consentement. Intégrer des infos supplémentaires tel que demande de la langue et typologie d’intérêt. ASSIGNED ROLES: [CSM, DA, TL]
CARD GOAL: Run an effective project review and groom the backlog in alignment with Objective & Key Results of the project. Conduct at the end of each project cycle.Description:This is a monthly recurring project management card in which the team timesheets the following tasks- Meetings, preparations and exchanges- Project management & team briefings- Backlog management, creation and prioritisation of stories in the project- Management of spontaneous requestsASSIGNED ROLES: TL, CSM
CARD GOAL: Create and send a newsletter/email according to the defined frame. CSM - WORKING FRAME: ⚠️MANDATORY TO START CARD⚠️- Description: What is the purpose of this email? Promote Articles Automne- Destination URL: LP Automne- Languages: FR Lien vers Plan média 2024https://docs.google.com/spreadsheets/d/11nqLHkL-yO6b9xdhjlD2i8nLTUHEabghBLvRKDcHmhM/edit?usp=sharing ASSIGNED ROLES: Team Lead (TL)
CARD GOAL: Launch a new Facebook Ad Display campaign.CSM - WORKING FRAME: ⚠️MANDATORY TO START CARD⚠️- Budget: 500 €- Start/end dates: 20.09-20.10- Geotargeting: Luxembourg + Grande RégionLien vers Plan média 2024https://docs.google.com/spreadsheets/d/11nqLHkL-yO6b9xdhjlD2i8nLTUHEabghBLvRKDcHmhM/edit?usp=sharingGUIDELINES / RELATED INFORMATION:- Facebook Ad Formats Guide: https://www.facebook.com/business/ads-guideASSIGNED ROLES: Team Lead (TL) / PPC Manager (PPC)
GENERALGoal: Copy that converts Page de service SEO + création de contenu pour 3 sujets principaux à partir de la recherche de mots-clés
GENERALGoal: Copy that convertsPage de service SEO + création de contenu pour 3 sujets principaux à partir de la recherche de mots-clés
GENERALGoal: Copy that convertsPage de service SEO + création de contenu pour 3 sujets principaux à partir de la recherche de mots-clés
GENERALGoal: Copy that converts > Améliorations SEO pour la page d'accueil
CARD GOAL: Launch a new Facebook Ad Display campaign. Langue: DETester les Meta Ads pour la TOFU (Toutes voitures et services)Budget: 250 €Geotargeting : 20km radius ⚠️CSM - WORKING FRAME: MANDATORY TO START CARD⚠️Fill CBC Media Plan of client with dates & budgetAdd link to client’s CBC here: [Link] HDM - If campaign one shotCreate Paymo project “[Client] - One shot campaigns” and add invoice to projectGUIDELINES / RELATED INFORMATION:Facebook Ad Formats Guide: https://www.facebook.com/business/ads-guideChatGPT 4 Prompt (FR) : Prompt IA Facebook Ads.docxCampaign report template ASSIGNED ROLES: Team Lead (TL) / PPC Manager (PPC)
CARD GOAL: Launch a new digital campaign based on client's media plan event and tiered pricing model. Langue: DETester Facebook Ads catalogue pour voitures neuves + voitures d'occasion en stockBudget: 250 € (fake feed with visuals at first)Tester Google Ads Performance max avec feed pour voitures neuves + voitures d'occasion en stock (fake feed with visuals at first)Budget : 250 € GUIDELINES / RELATED INFORMATION:- Facebook Ads Formats guide: https://www.facebook.com/business/ads-guide- Google Ads Performance Max guide: https://support.google.com/google-ads/answer/10724896- Google Ads create video for Performance Max : https://www.youtube.com/watch?v=l1Fbsvrk_UQ ASSIGNED ROLES: Customer Success Manager (CSM) / Team Lead (TL) / PPC Manager (PPC) / Graphic Designer (GD) / Video Editor (VE)
CARD GOAL: Run an effective project review and groom the backlog in alignment with Objective & Key Results of the project. Conduct at the end of each project cycle.Description:This is a monthly recurring project management card in which the team timesheets the following tasks- Meetings, preparations and exchanges- Project management & team briefings- Backlog management, creation and prioritisation of stories in the project- Management of spontaneous requestsASSIGNED ROLES: TL, CSM
CARD GOAL: Description: create a list of the most relevant SEO keywords for the client's activity. Select the top priority keywords for our SEO efforts.EDP FR : https://docs.google.com/spreadsheets/d/1V2q7POZ7WFaLY1cuFwPlYd2Lx8vuX-Xtl_Xs2MBEd34/edit?usp=sharingEDP EN : https://docs.google.com/spreadsheets/d/1Q8Yokmecy9hFgVSXPp8IuHDvDBncpOFKziSkIMSoQjA/edit?usp=sharingEDP DE : https://docs.google.com/spreadsheets/d/1CsD2qTl8Pj9VhhkZknnVBabikP25PzdcEUlQ9DxgyK8/edit?usp=sharingASSIGNED ROLES: TL
CARD GOAL: help client create a Brevo account and get access to it through the e-connect agency account.ASSIGNED ROLES: Team Lead (TL) Front End (FE), Graphic Designer (GD)RESOURCES:Sendinblue Docs: https://developers.brevo.com/How to invite clients (Loom Brevo) : https://www.loom.com/share/5add1cbaf7424731a053f2af2cadfac5
CARD GOAL: Launch a new digital campaign based on client's media plan event and tiered pricing model.⚠️CSM - WORKING FRAME: MANDATORY TO START CARD⚠️Fill CBC Media Plan of client with dates & budgetAdd link to client’s CBC here: [Link]HDM - If campaign one shotCreate Paymo project “[Client] - One shot campaigns” and add invoice to projectGUIDELINES / RELATED INFORMATION:- Facebook Ads Formats guide: https://www.facebook.com/business/ads-guide- Google Ads Performance Max guide: https://support.google.com/google-ads/answer/10724896- Google Ads create video for Performance Max : https://www.youtube.com/watch?v=l1Fbsvrk_UQASSIGNED ROLES: Customer Success Manager (CSM) / Team Lead (TL) / PPC Manager (PPC) / Graphic Designer (GD) / Video Editor (VE)
TASK DESCRIPTION: see sub-tasks.ASSIGNED ROLES: [CSM, DA, TL]
TASK DESCRIPTION: see sub-tasks.ASSIGNED ROLES: [CSM, DA, TL]
TASK DESCRIPTION: see sub-tasks.ASSIGNED ROLES: [CSM, DA, TL]
CARD GOAL: Host a quarterly meeting with the client in order to review past quarter's performance and set Objectives and/or targets for next quarter.GUIDELINES / RELATED INFORMATION: Desired Outcome:Alinement on objectives for the next 3 month according to strategy (O & KPIs)If needed - Update monitoring and backlog accordinglyBacklog grooming - eliminate stories not aligned with agreed prioritiesASSIGNED ROLES: CSM/TL/DA
CARD GOAL: complete a general assessment of the client's local SEO presence when they have brick and mortar locations. Check all the existing listings, detect possible missed opportunities, ensure NAHP (Name-Address-Hours-Phone) consistency accross platforms, fully optimize and/or create listings, set up an automation funnel to acquire more reviews and add schema.org to website.GUIDELINES / RELATED INFORMATION:https://schema.org/LocalBusinesshttps://schema.org/GeoCoordinateshttps://schema.org/PostalAddresshttps://schema.org/Reviewhttps://schema.org/Ratinghttps://schema.org/WebSitehttps://localiq.com/blog/best-free-business-listing-sites/ASSIGNED ROLES: Team Lead (TL, SEO Manager (SEO), Frontend (FE)
CARD GOAL:Create a backlog according to defined objectives & get client validationGUIDELINES / RELATED INFORMATION:Tips and tricks to create a Backlog:Host internal Brainstorm asking the following question "According to the clients goal - What to do to increase KPI X, Y, etc?"For more information about the exact process of an internat brainstorm, check our WikiFor standardised action points, start with our “ CBC & define Tactics” googlesheet.ASSIGNED ROLES: TL
TICKET NUMBER HERE: [ # ]TICKET BRIFING: [ briefing mail. ]ASSIGNED ROLES: [ SUPPORT AGENT / OTHER ROLE ]
CARD GOAL: Run an effective project review and groom the backlog in alignment with Objective & Key Results of the project. Conduct at the end of each project cycle.Description:This is a monthly recurring project management card in which the team timesheets the following tasks- Meetings, preparations and exchanges- Project management & team briefings- Backlog management, creation and prioritisation of stories in the project- Management of spontaneous requestsASSIGNED ROLES: TL, CSM
TASK DESCRIPTION: see sub-tasks. c.f. Mail du 20 avril 2024 Bonjour, Afin de savoir gérer le référencement de votre site internet, merci de demander l’ajout de la balise google-site-verification=rHjK1yAySCIlCyzwbGk2MvOAh319QQnfOavUwZ8pp2Q au DNS de votre site internet. c.f. : Puis vous connecter sur https://search.google.com afin de valider cet ajout. Ensuite nous pourrons améliorer ce référencement.Concernant le numéro de téléphone, j’ai demandé la modification via mon compte guide google. La validation peut prendre un certain temps. Il serait judicieux d’appeler le support Google afin de gérer les soucis avec eux directement. Le service annonces (pouvant aussi vous aider sur les modifications de fiche, et/ou transférer l’appel au bon service, il faut juste insister courtoisement) est accessible au +33 805 98 56 89 lun. – ven. 09 :00-18 :00. Il est très important, afin d’obtenir une bonne position sur le ranking Google, d’ajouter le texte « Cocktail bar Luxembourg » au contenu de la page https://www.hotelcravat.lu/fr/bar-et-restaurants/bar-le-trianon et d’y inclure les horaires d’ouverture exacts. ASSIGNED ROLES: [CSM, DA, TL]
CARD GOAL: Il faudrait qu'on affiche notre prix le plus bas pour être le prix le plus bas parmi l'ensemble des résultats Google Hotels. Nous visons donc plus que la parité avec Booking. Note Greg: Les données affichées sur Google sont correctes.Lors d’une recherche hotel cravat, Google choisi les dates arbitrairement (± 1mois) et remonte les prix des plateformes.Je catégorise des acteurs en 3Cravat sur CubilisPartenaires gérés depuis CubilisAutres sites non gérés par Cubilis RésuméLes données affichée de Cubilis sont ok mais nous manquons de visibilité.Est-il possible d’optimiser pour être plus souvent présents ?Les données des partenaires Cubilis sont parfois approximatives.Certains d’entre eux sont complètement absent. Je vois dans les SERP Booking, Expedia et Week end desk.Enfin, d’autres sites qui vendent des chambres à des prix étant 20% moins chers.Est-ce que les marges et le taux d’occupation dégagés sont satisfaisant ? TL TDLes données remontées pour Cravat sont les moins chers en fonction de la catégorie de chambre. Cependant, les résultats ne sont pas systématiquement visibles. Je me base sur différents tests effectués pendant plus de 1 semaine et sur plusieurs dates. Dans la video d’intro, Google indique que les prix sont en temps réel. Est-ce que le flux est bien toujours disponible ? Etant site officiel, il devrait, à mon sens, remonter plus facilement.Concernant les partenaires Cubilis, je ne vois que Booking, weekenddesk et Expedia parmi tous les OTA activés.Les autres sont absents des résultats naturels et sponsorisés.Est-ce que ceux-ci ont des problèmes de configuration ? Est-ce qu’ils ne satisfassent pas aux critères de classement ?https://support.google.com/hotelprices/answer/10472393?hl=fr-FR#rankingConcernant la justesse des prix, Je remarque que certains ne sont pas corrects.C’est aussi le cas pour les partenaires cubilis même si j’ai remarqué que certains prix n’étaient pas exact. Je remarque par ailleurs que très peu de partenaires sont présents dans les résultats naturels ou sponsorisés de Google Hotel.Pour Booking, je constate que les prix sont très souvent identiques. Expedia peut être à la hausse ou à la baisse.Enfin, les plateformes non partenaire de Cubilis mais qui parviennent quand même à s’intégrer dans les listings Google Hotel.Certains d’entre eux peuvent être des scams mais après qq vérifications, ils sont bien legit.Je pencherais pour de l’affiliation à partir d’un OTA repris dans la liste Cubilis.Il n’est pas rare d’avoir des prix inférieurs de 20%.Il serait intéressant de trouver l’OTA sur lequel ces ventes remontent et de vérifier les marges d’une part et d’autre part si un retrait aurait une influence sur le taux de remplissage. BUSINESS OBJECTIVES / KPIs: [Afficher Hôtel Cravat comme le prix le plus bas]ASSIGNED ROLES: [TL, ROLE]
CARD GOAL: Test usability of a feature or website across browsers & devicesTASK DESCRIPTION:Scenarios to be tested:-Scenario 1: [ ex: "make a purchase"]-Scenario 2: [ ex: "overall look and feel"]- ...GUIDELINES / RELATED INFORMATION: [ ]ASSIGNED ROLES: IN
CARD GOAL: Sending e-mailing to grow sales.BUSINESS OBJECTIVES & KPIs: [ Acquisition de nouveaux membres via les parents]Lancer des e-mailings auprès des parents pour promouvoir l'adhésion des plus jeunes qui partent à l'université ou à l'étranger et qui deviennent majeurs.Lien vers Plan Média https://docs.google.com/spreadsheets/d/16YABH2T-Rvz4hVfR-HFyw7FI4evkTqR7qmYN72BClKY/edit?usp=sharingWORKING FRAME:- Language: [FR, DE, EN ]ASSIGNED ROLES: TL/Copywriter
CARD GOAL: Launch a new Facebook Ad Display campaign.CSM - WORKING FRAME: ⚠️MANDATORY TO START CARD⚠️- Budget: 500 €- Start/end dates: 1.12-24.12- Geotargeting: LuxembourgPlan média 2024https://docs.google.com/spreadsheets/d/1hhnjxkZH1DzRy8W-59xbGMAR9Slc6Yxulrz125BPt0w/edit?usp=sharingGUIDELINES / RELATED INFORMATION:- Facebook Ad Formats Guide: https://www.facebook.com/business/ads-guideASSIGNED ROLES: Team Lead (TL) / PPC Manager (PPC)
CARD GOAL: Launch a new Facebook Ad Display campaign.LEARN 2023:Notoriété → 300 000 impressions pour 93 000 personnes touchées.Engagement → 2 123 clics sur un lien et un coût par clic de 0,22 € (très bon). Au total, 3 328 actions prises sur la page suite aux publicités dont 1 143 réactions, 8 commentaires, 7 enregistrements, 37 partages. Au toal 6 638 clics générés par les publicités avec un CTR de 2,22 % (bon).Résultats → Au total, 7 ventes directes générées avec un revenu total de 774 € pour 500 € dépensés soit un ROAS de x1,5 (trop faible).Recommandations : ces campagnes vacances ont très bien fonctionnées mais il est temps de trouver de nouvelles idées de communication car nous les répétons trop fréquemment au cours de l’année (brainstorm prévu pour fin 2023/début 2024).CSM - WORKING FRAME: ⚠️MANDATORY TO START CARD⚠️- Budget: 500 €- Start/end dates: 1.11-30.11- Geotargeting: LuxembourgPlan média 2024https://docs.google.com/spreadsheets/d/1hhnjxkZH1DzRy8W-59xbGMAR9Slc6Yxulrz125BPt0w/edit?usp=sharingGUIDELINES / RELATED INFORMATION:- Facebook Ad Formats Guide: https://www.facebook.com/business/ads-guideASSIGNED ROLES: Team Lead (TL) / PPC Manager (PPC)
CARD GOAL: Launch a new Facebook Ad Display campaign.CSM - WORKING FRAME: ⚠️MANDATORY TO START CARD⚠️- Budget: 500 €- Start/end dates: décembre - janvier- Geotargeting: LuxembourgPlan média 2024https://docs.google.com/spreadsheets/d/1hhnjxkZH1DzRy8W-59xbGMAR9Slc6Yxulrz125BPt0w/edit?usp=sharingGUIDELINES / RELATED INFORMATION:- Facebook Ad Formats Guide: https://www.facebook.com/business/ads-guideASSIGNED ROLES: Team Lead (TL) / PPC Manager (PPC)
CARD GOAL: Sending e-mailing to grow sales.Plan média 2024https://docs.google.com/spreadsheets/d/1hhnjxkZH1DzRy8W-59xbGMAR9Slc6Yxulrz125BPt0w/edit?usp=sharingBUSINESS OBJECTIVES & KPIs:LEARN 2023: Extremely good open rate (63.94%) but CTR could have been better (8.42%). Careful with the quality of email list because the bounce rate was very high (280 soft, 459 hard). Exported all the Hard Bounces and sent them to LAR to update their database. Campaign generated 526 sessions and 11 conversion (conversion rate of 2,09%) that made 836 €. Complete data with LAR because mailto: and tel: can't be tracked in emails. For next year, we should emphasize more on the discount that was kind of hidden inside the text and try to turn this campaign into a campaign offer more than a simple reminder.Lancer des e-mailings auprès des membres pour collecter de nouveaux dons.WORKING FRAME:- Language: [FR, DE, EN ]ASSIGNED ROLES: TL/Copywriter
CARD GOAL: Run an effective project review and groom the backlog in alignment with Objective & Key Results of the project. Conduct at the end of each project cycle.Description:This is a monthly recurring project management card in which the team timesheets the following tasks- Meetings, preparations and exchanges- Project management & team briefings- Backlog management, creation and prioritisation of stories in the project- Management of spontaneous requestsASSIGNED ROLES: TL, CSM
CARD GOAL: Launch a new Facebook Ad Display campaign. LEARN:The campaign ran from 05/08/2024 to 31/08/2024. The campaign reached 100,133 people with 467,635 impressions, generating 3,087 clicks at an average CPC of €0.07 (👍). It resulted in 2,136 Landing Page Views (👍) at a cost per view of €0.23 (👍), the lowest across all campaigns with the same objective so far. The average CTR was 1.64%, and although engagement didn't create records like the "Summer" campaign, it still delivered solid results with 1,500 reactions, 13 saves, and 80 shares (👍). The campaign generated 10 direct subscriptions on the website. We implemented two new initatives for this campaign:Targeting students in addition to parents.Incorporating emotional creatives besides the standard team/service ones. Key insights:The student-targeted ads generated more landing page views than the parent-focused ads.While the emotional creatives performed well with parents, they didn’t resonate as much with the student audience. We recommend to carry on with this campaign for next year, with the below next steps: Expanding the student audience segment for future campaigns.Adjust the creative approach for the student demographic: perhaps testing more relatable content—such as humor, student lifestyle themes, etc. CSM - WORKING FRAME: ⚠️MANDATORY TO START CARD⚠️- Budget: 500 €- Start/end dates: 5.8-31.8- Geotargeting: LuxembourgPlan média 2024https://docs.google.com/spreadsheets/d/1hhnjxkZH1DzRy8W-59xbGMAR9Slc6Yxulrz125BPt0w/edit?usp=sharing GUIDELINES / RELATED INFORMATION:- Facebook Ad Formats Guide: https://www.facebook.com/business/ads-guide ASSIGNED ROLES: Team Lead (TL) / PPC Manager (PPC)
Migration LAR vers Shopify pour le shop. -Implémentation -Import produit -Configuration shopCARD GOAL: [ … ]TASK DESCRIPTION: see sub-tasks.ASSIGNED ROLES: [CSM, DA, TL]
CARD GOAL: The client doesn't renew his GDD contract : the aim is to get a crystal clear view of the client's relation with e-connect.TASK DESCRIPTION:The GDD contract of the client is done. He didn't sign a new one, but keep active services with e-connect : services via Zoho subscriptions & maintenance needs to be activated/checked.ORThe One Shot project signed by the client is completely done and he keeps active services with e-connect : services via Zoho subscriptions & maintenance needs to be activated/checked.ASSIGNED ROLES: CSM, HDEV/HDM, TL
CARD GOAL: Run an effective project review and groom the backlog in alignment with Objective & Key Results of the project. Conduct at the end of each project cycle.Description:This is a monthly recurring project management card in which the team timesheets the following tasks- Meetings, preparations and exchanges- Project management & team briefings- Backlog management, creation and prioritisation of stories in the project- Management of spontaneous requestsASSIGNED ROLES: TL, CSM
CARD GOAL: Launch a new digital campaign based on client's media plan event and tiered pricing model.⚠️CSM - WORKING FRAME: MANDATORY TO START CARD⚠️Fill CBC Media Plan of client with dates & budgetAdd link to client’s CBC here: [Link]HDM - If campaign one shotCreate Paymo project “[Client] - One shot campaigns” and add invoice to projectGUIDELINES / RELATED INFORMATION:- Facebook Ads Formats guide: https://www.facebook.com/business/ads-guide- Google Ads Performance Max guide: https://support.google.com/google-ads/answer/10724896- Google Ads create video for Performance Max : https://www.youtube.com/watch?v=l1Fbsvrk_UQASSIGNED ROLES: Customer Success Manager (CSM) / Team Lead (TL) / PPC Manager (PPC) / Graphic Designer (GD) / Video Editor (VE)
CARD GOAL: Launch a new Facebook Ad Display campaign.O: Gain new followers 10 chèques-cadeaux à 50 € ⚠️CSM - WORKING FRAME: MANDATORY TO START CARD⚠️Fill CBC Media Plan of client with dates & budgetAdd link to client’s CBC here: [Link] HDM - If campaign one shotCreate Paymo project “[Client] - One shot campaigns” and add invoice to projectGUIDELINES / RELATED INFORMATION:Facebook Ad Formats Guide: https://www.facebook.com/business/ads-guideChatGPT 4 Prompt (FR) : Prompt IA Facebook Ads.docxCampaign report template ASSIGNED ROLES: Team Lead (TL) / PPC Manager (PPC)
CARD GOAL: page conception according to the clients strategie and goalsBUSINESS OBJECTIVES / KPIs: [ here ]TASK DESCRIPTION: create a new page, set up JupiterX and Elementor style settings in case of a newly created WordPressGUIDELINES / RELATED INFORMATION:https://themes.artbees.net/docs/styling-settings/ https://elementor.com/help/theme-style-global-settings/ https://elementor.com/academy/how-to-use-elementor-site-settings/ Placeholder image generator: https://via.placeholder.com/1920x1080 ASSIGNED ROLES: - TL: Team Lead OM- WM: Webmaster- UX: UX Designer- CSM: Customer Success Manager
CARD GOAL: to deploy a WordPress app on a new Vultr server via Cloudways and create the various accounts needed for e-connect, freelancers and clientTASK DESCRIPTION: deploy Vultr server via our Cloudways account, server settings according to WP/Theme requirements, deploy WordPress app and staging, create client and/or freelance access for Cloudways server and WordPress appGUIDELINES / RELATED INFORMATION:https://wordpress.org/about/requirements/https://themes.artbees.net/docs/configuring-server-settings/#jupiter_x_server_Requirementhttps://woocommerce.com/document/server-requirements/ (if e-commerce)ASSIGNED ROLES: - TL: Team Lead- WM: Webmaster
GOAL: release a page with complete contentTASK DESCRIPTION: insert copy & images in designed page on WordPress.ASSIGNED ROLES:- WM: Webmaster- TL: Team Lead
GOAL: quality check & launching a website or landing page for WordPressGUIDELINES / RELATED INFORMATION:https://support.cloudways.com/en/articles/4805075-how-do-i-take-my-website-live-from-cloudwaysASSIGNED ROLES:- WM: Webmaster- UX: UX designer- TL: Team Lead- DA : Data Analyst- ADMG: Ad Manager
GOAL: Frontend implementation of a new landing pagehttps://app.paymoapp.com/#/Paymo.Home/AllTasks/board/task/27907025BUSINESS OBJECTIVES / KPIs: [ here ]WORKING FRAME:- Destination URL: [ ]- Personas: [Ad link]- Corporate guidelines: [ ]TASK DESCRIPTION: [ ]GUIDELINES / RELATED INFORMATION: - - ASSIGNED ROLES: TL/UX/FE/DA
CARD GOAL: Create and send a newsletter/email according to the defined frame. Accroche du style “Faites décoler vos ventes pour le Black Friday et pour les Fêtes de fin d’année“ CSM - WORKING FRAME: ⚠️MANDATORY TO START CARD⚠️- Description: What is the purpose of this email?- Destination URL(s):- Languages: ASSIGNED ROLES: Customer Success Manager (CSM) / Team Lead (TL) / Copywriter (CW) / Graphic Designer (GD)
CARD GOAL: Launch a new Facebook Ad Display campaign.Créer des nouvelles campagnes de recrutement avec un focus sur un recrutement de créateurs et producteurs locaux de vendre leurs produits en ligne pendant le marché de Noël. Objectif: Attirer plus de créateurs locaux sur la plateforme Made in Luxembourg.CSM - WORKING FRAME: ⚠️MANDATORY TO START CARD⚠️If campaign one shot → Make a copy of “0. [TEMPLATE - MAKE A COPY] [Client] - Budget YEAR - CBC” available here: https://drive.google.com/drive/folders/1VhpWcdOsnG1_pl72o1CKL_rB2Qs79P59Fill CBC template for client & campaign(s)Add link to client’s CBC here:GUIDELINES / RELATED INFORMATION:- Facebook Ad Formats Guide: https://www.facebook.com/business/ads-guideASSIGNED ROLES: Team Lead (TL) / PPC Manager (PPC)
CARD GOAL: Launch a new Facebook Ad Display campaign.⚠️CSM - WORKING FRAME: MANDATORY TO START CARD⚠️Fill CBC Media Plan of client with dates & budgetAdd link to client’s CBC here: [Link]HDM - If campaign one shotCreate Paymo project “[Client] - One shot campaigns” and add invoice to projectGUIDELINES / RELATED INFORMATION:Facebook Ad Formats Guide: https://www.facebook.com/business/ads-guideChatGPT 4 Prompt (FR) : Prompt IA Facebook Ads.docxCampaign report templateASSIGNED ROLES: Team Lead (TL) / PPC Manager (PPC)
CARD GOAL: Launch a new Facebook Ad Display campaign.CSM - WORKING FRAME: ⚠️MANDATORY TO START CARD⚠️- Budget: - Start/end dates: 24.11- Geotargeting: LuxembourgPlan média 2024https://docs.google.com/spreadsheets/d/1RC-Ql3sTFXOF0ksHF0HqB4h56UOZvoijNknzKJYWcec/edit?usp=sharingsharingGUIDELINES / RELATED INFORMATION:- Facebook Ad Formats Guide: https://www.facebook.com/business/ads-guideASSIGNED ROLES: Team Lead (TL) / PPC Manager (PPC)
CARD GOAL: Launch a Google Ads Performance Max campaign.CSM - WORKING FRAME: ⚠️MANDATORY TO START CARD⚠️Plan média 2024 https://docs.google.com/spreadsheets/d/1RC-Ql3sTFXOF0ksHF0HqB4h56UOZvoijNknzKJYWcec/edit?usp=sharingRESOURCES:- Google Ads Performance Max guide: https://support.google.com/google-ads/answer/10724896- Google Ads create video for Performance Max : https://www.youtube.com/watch?v=l1Fbsvrk_UQASSIGNED ROLES: Customer Success Manager (CSM) / Team Lead (TL) / PPC Manager (PPC) / Graphic Designer (GD)
CARD GOAL: Launch a Google Ads Performance Max campaign. Lancement 06/11LEARN 2023:24 100 impressions et 1 635 clics depuis les 2 campagnes Performance MaxLes ROAS des différents groupes d’annonces s’établissent en moyenne a x2,73Ces assets groups restent des bons compléments à la campagne Facebook et sont à maintenir pour l’année prochaine.CSM - WORKING FRAME: ⚠️MANDATORY TO START CARD⚠️Plan média 2024 https://docs.google.com/spreadsheets/d/1RC-Ql3sTFXOF0ksHF0HqB4h56UOZvoijNknzKJYWcec/edit?usp=sharingRESOURCES:- Google Ads Performance Max guide: https://support.google.com/google-ads/answer/10724896- Google Ads create video for Performance Max : https://www.youtube.com/watch?v=l1Fbsvrk_UQASSIGNED ROLES: Customer Success Manager (CSM) / Team Lead (TL) / PPC Manager (PPC) / Graphic Designer (GD)
CARD GOAL: Launch a new Facebook Ad Display campaign.LEARN 2023: 375 000 impressions pour 68 000 personnes touchées par les publicités. 4 400 interactions générées avec la page dont 135 réactions.Un taux de clic moyen de 1,84 % (bon) avec 6 874 clics.Au total la campagne réalisent 71 ventes d’une valeur de 5 280 € pour un budget total de 1 000 € soit un ROAS de x 5,28Campagne a conserver pour le plan media 2024 👍CSM - WORKING FRAME: ⚠️MANDATORY TO START CARD⚠️- Budget: - Start/end dates: 15.11- Geotargeting: LuxembourgPlan média 2024https://docs.google.com/spreadsheets/d/1RC-Ql3sTFXOF0ksHF0HqB4h56UOZvoijNknzKJYWcec/edit?usp=sharingGUIDELINES / RELATED INFORMATION:- Facebook Ad Formats Guide: https://www.facebook.com/business/ads-guideASSIGNED ROLES: Team Lead (TL) / PPC Manager (PPC)
CARD GOAL: Launch a Google Ads Performance Max campaign.CSM - WORKING FRAME: ⚠️MANDATORY TO START CARD⚠️If campaign one shot → Make a copy of “0. [TEMPLATE - MAKE A COPY] [Client] - Budget YEAR - CBC” available here: https://drive.google.com/drive/folders/1VhpWcdOsnG1_pl72o1CKL_rB2Qs79P59Fill CBC template for client & campaign(s)Add link to client’s CBC here:Plan média 2024 https://docs.google.com/spreadsheets/d/1RC-Ql3sTFXOF0ksHF0HqB4h56UOZvoijNknzKJYWcec/edit?usp=sharingRESOURCES:- Google Ads Performance Max guide: https://support.google.com/google-ads/answer/10724896- Google Ads create video for Performance Max : https://www.youtube.com/watch?v=l1Fbsvrk_UQASSIGNED ROLES: Customer Success Manager (CSM) / Team Lead (TL) / PPC Manager (PPC) / Graphic Designer (GD)
CARD GOAL: Launch a new Facebook Ad Display campaign.CSM - WORKING FRAME: ⚠️MANDATORY TO START CARD⚠️- Budget: - Start/end dates: - Geotargeting: LuxembourgPlan média 2024 https://docs.google.com/spreadsheets/d/1RC-Ql3sTFXOF0ksHF0HqB4h56UOZvoijNknzKJYWcec/edit?usp=sharingGUIDELINES / RELATED INFORMATION:- Facebook Ad Formats Guide: https://www.facebook.com/business/ads-guideASSIGNED ROLES: Team Lead (TL) / PPC Manager (PPC)
CARD GOAL: Launch a new Facebook Ad Display campaign.CSM - WORKING FRAME: ⚠️MANDATORY TO START CARD⚠️- Budget:- Start/end dates:- Geotargeting: LuxembourgPlan média 2024 https://docs.google.com/spreadsheets/d/1RC-Ql3sTFXOF0ksHF0HqB4h56UOZvoijNknzKJYWcec/edit?usp=sharingGUIDELINES / RELATED INFORMATION:- Facebook Ad Formats Guide: https://www.facebook.com/business/ads-guideASSIGNED ROLES: Team Lead (TL) / PPC Manager (PPC)
GOAL: Create a new page based on an already existing page type.CSM - WORKING FRAME: ⚠️MANDATORY TO START CARD⚠️Page to copy: https://www.google.com/Description of new page:Language of new page:TASK DESCRIPTION: Duplicate an existing page in case of a new service, campaign or product where the initial template is already live on the website.ASSIGNED ROLES: Customer Success Manager (CSM) / Team Lead (TL) / Copywriter (CW) / Graphic Designer (GD) / Webmaster (WM)
GOAL: Create a new page based on an already existing page type.CSM - WORKING FRAME: ⚠️MANDATORY TO START CARD⚠️Page to copy: https://www.google.com/Description of new page:Language of new page:Plan média 2024 https://docs.google.com/spreadsheets/d/1RC-Ql3sTFXOF0ksHF0HqB4h56UOZvoijNknzKJYWcec/edit?usp=sharingTASK DESCRIPTION: Duplicate an existing page in case of a new service, campaign or product where the initial template is already live on the website.ASSIGNED ROLES: Customer Success Manager (CSM) / Team Lead (TL) / Copywriter (CW) / Graphic Designer (GD) / Webmaster (WM)
GOAL: Create a new page based on an already existing page type.CSM - WORKING FRAME: ⚠️MANDATORY TO START CARD⚠️Page to copy: https://www.google.com/Description of new page:Language of new page:TASK DESCRIPTION: Duplicate an existing page in case of a new service, campaign or product where the initial template is already live on the website.ASSIGNED ROLES: Customer Success Manager (CSM) / Team Lead (TL) / Copywriter (CW) / Graphic Designer (GD) / Webmaster (WM)
CARD GOAL: Pousser la création de compte vs guestPour permettre une fidélisation des clients via des actions d’automatisations e-mail marketing, de contenus personnalisés.TASK DESCRIPTION: see sub-tasks.ASSIGNED ROLES: [CSM, DA, TL]
CARD GOAL: Host a quarterly meeting with the client in order to review past quarter's performance and set Objectives and/or targets for next quarter.GUIDELINES / RELATED INFORMATION: Desired Outcome:Alinement on objectives for the next 3 month according to strategy (O & KPIs)If needed - Update monitoring and backlog accordinglyBacklog grooming - eliminate stories not aligned with agreed prioritiesASSIGNED ROLES: CSM/TL/DA
CARD GOAL: Create and send a newsletter/email according to the defined frame.CSM - WORKING FRAME: ⚠️MANDATORY TO START CARD⚠️- Description: What is the purpose of this email?- Destination URL(s):- Languages:ASSIGNED ROLES: Customer Success Manager (CSM) / Team Lead (TL) / Copywriter (CW) / Graphic Designer (GD)
CARD GOAL: Create and send a newsletter/email according to the defined frame.CSM - WORKING FRAME: ⚠️MANDATORY TO START CARD⚠️- Description: What is the purpose of this email?- Destination URL(s):- Languages:ASSIGNED ROLES: Customer Success Manager (CSM) / Team Lead (TL) / Copywriter (CW) / Graphic Designer (GD)
CARD GOAL: Write a blog article Black Friday 24.11St. Nicolas 6.12Noël 24.12Soldes Hiver 2025 BUSINESS OBJECTIVES / KPIs: Organic Trafic / Information WORKING FRAME:- Topic(s): [ ]- Target keyword(s): [ ] TASK DESCRIPTION: Doc de briefing : https://docs.google.com/document/d/1dTCrDHRwKforwfRQ0ywVE5aVcERJVP99_aRR5qt2sA0/edit# ASSIGNED ROLES: Content Writer
CARD GOAL: Write a blog article Black Friday 24.11St. Nicolas 6.12Noël 24.12Soldes Hiver 2025 BUSINESS OBJECTIVES / KPIs: Organic Trafic / Information WORKING FRAME:- Topic(s): [ ]- Target keyword(s): [ ] TASK DESCRIPTION: Doc de briefing : https://docs.google.com/document/d/1dTCrDHRwKforwfRQ0ywVE5aVcERJVP99_aRR5qt2sA0/edit# ASSIGNED ROLES: Content Writer
CARD GOAL: Write a blog article Black Friday 24.11St. Nicolas 6.12Noël 24.12Soldes Hiver 2025 BUSINESS OBJECTIVES / KPIs: Organic Trafic / Information WORKING FRAME:- Topic(s): [ ]- Target keyword(s): [ ] TASK DESCRIPTION: Doc de briefing : https://docs.google.com/document/d/1dTCrDHRwKforwfRQ0ywVE5aVcERJVP99_aRR5qt2sA0/edit# ASSIGNED ROLES: Content Writer
CARD GOAL: [Analyse des chiffres 2024]Le but est de check si la plateforme est en perte de vitesse, mettre les bases pour le rapport Letzshop 2024 pour letzshop.lu, join.letzshop.lu, voucher.letzshop.lu, madeinluxembourg.letzshop.lu.Proposer un backlog pour 2025 Lien vers rapport 2023: https://docs.google.com/presentation/d/1NAxiO0qY78Xn8InAfXUnfLx_3ophNfYOmJPa6z2dtNQ/edit?usp=sharing TASK DESCRIPTION: see sub-tasks. ASSIGNED ROLES: [CSM, DA, TL]
CARD GOAL: Launch a new Facebook Ad Display campaign. LEARN 2024: LEARN 2023: Au niveau du branding, 2 300 000 impressions générées pour 180 000 personnes touchées par nos publicités. Concernant l’engagement, un CTR de 1,21% (bon) avec un CPC à 0,30 € (bon). En résulte 30 500 interactions avec la page, 19 000 clics, 378 réactions, 7 commentaires, 29 enregistrements et 9 partages.Pour les résultats, 5 300 € dépensés pour 20 000 € générés avec 207 achats soit un ROAS de x3,76. Les catégories qui réalisent le plus de vente : Electroménager & Jouets. CSM - WORKING FRAME: ⚠️MANDATORY TO START CARD⚠️- Budget: - Start/end dates: - Geotargeting: LuxembourgPlan média 2024https://docs.google.com/spreadsheets/d/1RC-Ql3sTFXOF0ksHF0HqB4h56UOZvoijNknzKJYWcec/edit?usp=sharing GUIDELINES / RELATED INFORMATION:- Facebook Ad Formats Guide: https://www.facebook.com/business/ads-guide ASSIGNED ROLES: Team Lead (TL) / PPC Manager (PPC)
CARD GOAL: Create and send a newsletter/email automation pour relancer les consommateurs qui ont ajouté un produit à leur panier.BUSINESS OBJECTIVES / KPIs: [ Vente ]TASK DESCRIPTION: Description: implementation of a dynamic transactional email aimed at converting users who added products in their shopping cart but haven't checked out.Solution: when a customer leaves products in their shopping cart and does not proceed with the purchase, automatically send an email 1 hour after their abandonment mentioning these pending products in their cart. (Requires 2 mail templates, FR and DE, setted in Mailchimp)Expected gain: up to 16% growth in CRO from returning customers.CSM - WORKING FRAME: ⚠️MANDATORY TO START CARD⚠️- Description: What is the purpose of this email?- Destination URL(s):- Languages:ASSIGNED ROLES: Customer Success Manager (CSM) / Team Lead (TL) / Copywriter (CW) / Graphic Designer (GD)
CARD GOAL: Launch a Google Ads Performance Max campaign. Lancement xxxxLEARN 2023 : 38 683 impressions réalisé par les asset groups Black Friday qui ont généré 3 247 clics, avec un CTR de 8,3%.42,72 achats avec 1 104 € dépensés pour 3 266 € générés soit un de ROAS x3CSM - WORKING FRAME: ⚠️MANDATORY TO START CARD⚠️Plan média 2024 https://docs.google.com/spreadsheets/d/1RC-Ql3sTFXOF0ksHF0HqB4h56UOZvoijNknzKJYWcec/edit?usp=sharingRESOURCES:- Google Ads Performance Max guide: https://support.google.com/google-ads/answer/10724896- Google Ads create video for Performance Max : https://www.youtube.com/watch?v=l1Fbsvrk_UQASSIGNED ROLES: Customer Success Manager (CSM) / Team Lead (TL) / PPC Manager (PPC) / Graphic Designer (GD)
CARD GOAL: Create and send a newsletter/email according to the defined frame. CSM - WORKING FRAME: ⚠️MANDATORY TO START CARD⚠️- Description: What is the purpose of this email?- Destination URL(s):- Languages: 3 ASSIGNED ROLES: Customer Success Manager (CSM) / Team Lead (TL) / Copywriter (CW) / Graphic Designer (GD)
CARD GOAL: Write a blog article that is hosted on https://news.letzshop.lu/ Black Friday 24.11St. Nicolas 6.12Noël 24.12Soldes Hiver 2025 500 mots au moins, SEO proof. Goal is to bring people to different categories on https://lp.letzshop.lu/fr/black-friday BUSINESS OBJECTIVES / KPIs: Organic Trafic / Information WORKING FRAME:- Topic(s): [ ]- Target keyword(s): [ ] TASK DESCRIPTION: Doc de briefing : https://docs.google.com/document/d/1dTCrDHRwKforwfRQ0ywVE5aVcERJVP99_aRR5qt2sA0/edit# ASSIGNED ROLES: Content Writer
CARD GOAL: Write a blog articleSt. ValentinBienvenue Printemps 21.3Fête des Mères 11.6Soldes d’été 24.6-23.7C’est la Rentrée 15.9Festival des Vins & Crémants Sept-OctobreFêtes des Pères 1.10Black Friday 24.11St. Nicolas 6.12Noël 24.12BUSINESS OBJECTIVES / KPIs: Organic Trafic / InformationWORKING FRAME:- Topic(s): [ ]- Target keyword(s): [ ]TASK DESCRIPTION:Doc de briefing : https://docs.google.com/document/d/1dTCrDHRwKforwfRQ0ywVE5aVcERJVP99_aRR5qt2sA0/edit#ASSIGNED ROLES: Content Writer
CARD GOAL: Sending up to 4 E-commerce emails a month to grow sales.BUSINESS OBJECTIVES & KPIs: [ here ]WORKING FRAME:- Language: [ ]TASK DESCRIPTION:Create 4 email marketing templates for the following:
- Current special offer(s) reminder- New products this month- Event of the month (based on media plan)- Bestsellers lately (based on last 2 weeks data)ASSIGNED ROLES: TL/Copywriter
TASK DESCRIPTION: Réfléchir à une stratégie / plan marketing relationnel pour l’email automation de Letzshop B2C. Voir document “Workshop: Marketing Strategies for e-commerce” https://docs.google.com/presentation/d/1VQfqy1tSuMFmZhsf47j1ckhAKb-mTKDB8NDR4YtTBC8/edit?usp=sharing ASSIGNED ROLES: [CSM, DA, TL]
CARD GOAL: Run an effective project review and groom the backlog in alignment with Objective & Key Results of the project. Conduct at the end of each project cycle.Description:This is a monthly recurring project management card in which the team timesheets the following tasks- Meetings, preparations and exchanges- Project management & team briefings- Backlog management, creation and prioritisation of stories in the project- Management of spontaneous requestsASSIGNED ROLES: TL, CSM
CARD GOAL: Launch a new Facebook Ad Display campaign.LEARN 2024:CSM - WORKING FRAME: ⚠️MANDATORY TO START CARD⚠️- Budget: - Start/end dates:- Geotargeting: LuxembourgPlan média 2024https://docs.google.com/spreadsheets/d/1RC-Ql3sTFXOF0ksHF0HqB4h56UOZvoijNknzKJYWcec/edit?usp=sharing GUIDELINES / RELATED INFORMATION:- Facebook Ad Formats Guide: https://www.facebook.com/business/ads-guide ASSIGNED ROLES: Team Lead (TL) / PPC Manager (PPC)
CARD GOAL: Launch a new Facebook Ad Display campaign.CSM - WORKING FRAME: ⚠️MANDATORY TO START CARD⚠️- Budget: - Start/end dates: 15.8- Geotargeting: LuxembourgLEARN 2023: reporting incomplet suite à la suppression du tag analytics / tracking e-commerce après une MAJ d’Atalanda. Nous avons tout de même récolté de la data conversion sur la fin de campagne (à partir du 29/08).1M800 impressions, pour 163 300 personnes touchées. CTR un peu trop bas (0,88 % all / 0,43 % lien). 15 521 clics générés qui ont conduit à 48 ventes (valeur tronquée) pour 4 000 € de vente. Nous avons dépensé 2 500 € soit un ROAS d’environ 1,58 (valeur tronquée).Au niveau de l’engagement : 304 likes, 5 commentaires, 15 enregistrements et 17 partages.Au final, malgré la perte de data c’est les meilleures performances enregistrées par cette campagne depuis que nous la réalisons, ce qui est encourageant.Plan média 2024https://docs.google.com/spreadsheets/d/1RC-Ql3sTFXOF0ksHF0HqB4h56UOZvoijNknzKJYWcec/edit?usp=sharingGUIDELINES / RELATED INFORMATION:- Facebook Ad Formats Guide: https://www.facebook.com/business/ads-guideASSIGNED ROLES: Team Lead (TL) / PPC Manager (PPC)
CARD GOAL: Complete the UX Audit for improved website usability and engagement. TASK DESCRIPTION: The aim of the UX audit is to examine the usability of your site from the user's point of view, with a view to improving the user experience and boosting overall site performance. We will draw up a report, accompanied by an implementation plan organised in stages and by priority, with a recommended methodology for execution. Issue: Bonjour à tous, Actuellement, il est impossible d'ajouter un produit au panier lorsqu'on ne possède pas déjà un compte utilisateur sur l'e-shop. De plus, le message d'erreur n'est pas explicite pour un nouvel utilisateur. La majorité des utilisateurs qui proviennent de Google Ads vont être des nouveaux prospects qui ne possèdent pas de compte chez Nordparts. Leur impression du site va simplement être qu'il ne fonctionne pas : ils arrivent sur la page produit, veulent l'ajouter au panier et reçoive un message d'erreur qui leur dit que cette action n'est pas disponible.Il y a 2 solutions à ce problème : Rendre possible l'ajout au panier sans avoir besoin d'être loggé puis création du compte au moment de la commande (fonctionnement d'un e-commerce classique)Rendre le message d'erreur beaucoup plus explicite et ajouter un lien ou une redirection directe vers la page de création de compte Avec le système actuel il sera impossible d'avoir des mises au panier ou commandes provenant de Google Ads, j'ai donc mis la campagne en pause. Si cela est ok pour vous je souhaite contacter la personne en charge de l'e-shop pour voir comment améliorer l'expérience utilisateur. ASSIGNED ROLES: UX Designer, Sales
TASK DESCRIPTION:Demandes sur les machines et outils. Je pense que les pages actuelles ne répondent pas au besoin. Renvoyer sur des pages produits dans l'e-shop que l'on souhaite mettre en évidence.Produits sur "Machines & Outils" renvoyer vers produits sur l'e-shopCheck out this newshttps://www.nordparts.lu/fr/news/detail/metabo-tracker-fur-iphone-ipad-apple-watch-oder-mac Quid présenter les grandes catégories de l’e-shop sur la page Machines & Outilshttps://www.hornbach.lu/fr/c/ ASSIGNED ROLES: [CSM, DA, TL]
TASK DESCRIPTION: Trop de soucis au niveau du shop pour lancer des campagnes catalogue: disponibilité des produits, création de compte, mise au panier, etc. Revoir la mise au panier dans le shop. Je dois pouvoir consulter ce que j'ai mis au panier sans nécessairement devoir me logger. Je peux commander uniquement si je créé un compte. Exemple :https://www.nordparts.lu/fr/news/detail/metabo-tracker-fur-iphone-ipad-apple-watch-oder-mac ASSIGNED ROLES: [CSM, DA, TL]
TASK DESCRIPTION: Réfléchir à une stratégie / plan marketing relationnel pour l’email marketing automation Attention à la pollution de e-mailings Nous avons un produit du mois à mettre en avance.https://www.nordparts.lu/fr/news/detail/produkt-des-monats-september-2024Il manque un call to action, ne serait-ce qu'une prise de contact Utiliser les références pour mettre dans les e-mailingshttps://www.nordparts.lu/fr/references/detail/fahrzeugeinrichtung-in-einen-lkw Doc Plan marketing relationnelhttps://docs.google.com/spreadsheets/d/18RYWcC2H5j83XyRj5RFOXFA_Iwh5SMImkx4LueVeP0M/edit?usp=sharing ASSIGNED ROLES: [CSM, DA, TL]
CARD GOAL: Develop a series of email triggered by an event in order to reach a defined KPI.> Newsletter SubscriptionBUSINESS OBJECTIVES / KPIs: [ ]WORKING FRAME:- Destination URL: [ ]- Trigger: [Example: "Form submission"]- Language: [ ]TASK DESCRIPTION: [ ]GUIDELINES / RELATED INFORMATION: - Deliverable - Journey mapping using a tool like Miro or Google Drawing. Example ]ASSIGNED ROLES: TL/CRM MANAGER
ATTENTION : do not include timesheet inside this card. This card must be inserted in the project in addition with current 1-5 productions cards CARD OWNER : TL
CARD GOAL: Run an effective project review and groom the backlog in alignment with Objective & Key Results of the project. Conduct at the end of each project cycle.Description:This is a monthly recurring project management card in which the team timesheets the following tasks- Meetings, preparations and exchanges- Project management & team briefings- Backlog management, creation and prioritisation of stories in the project- Management of spontaneous requestsASSIGNED ROLES: TL, CSM
CARD GOAL: Launch a Google Ads Performance Max campaign. LEARN:Pour l’instant 562 impressions générées pour 53 clics sur les publicités soit un taux de clic de 9,43% (excellent, moyenne 3-5%). Les CPC sont dans la moyenne Google à 1,36 €. Pour l’instant la campagne a permis d’amener 6 ouvertures de fiche dont 2 demandes d’itinéraires. ⚠️CSM - WORKING FRAME: MANDATORY TO START CARD⚠️Fill CBC Media Plan of client with dates & budgetAdd link to client’s CBC here: [Link] HDM - If campaign one shotCreate Paymo project “[Client] - One shot campaigns” and add invoice to project RESOURCES:Google Ads Performance Max guide: https://support.google.com/google-ads/answer/10724896Google Ads create video for Performance Max : https://www.youtube.com/watch?v=l1Fbsvrk_UQCampaign report template ASSIGNED ROLES: Customer Success Manager (CSM) / Team Lead (TL) / PPC Manager (PPC) / Graphic Designer (GD)
CARD GOAL: Launch a new Google Ads Search campaign with dynamic Ad Groups.⚠️CSM - WORKING FRAME: MANDATORY TO START CARD⚠️Fill CBC Media Plan of client with dates & budgetAdd link to client’s CBC here: [Link]HDM - If campaign one shotCreate Paymo project “[Client] - One shot campaigns” and add invoice to projectRESOURCES: Campaign report templateASSIGNED ROLES: Customer Success Manager (CSM) / Team Lead (TL) / PPC Manager (PPC)
CARD GOAL: Prototyping (Conception) according to the clients strategie and goalsBUSINESS OBJECTIVES / KPIs: [ here ]TASK DESCRIPTION: [ ]GUIDELINES / RELATED INFORMATION: [ ]ASSIGNED ROLES: TL
CARD GOAL: Copy that convertsBUSINESS OBJECTIVES / KPIs: [ here ]WORKING FRAME:- Destination URL: [ ]- Personas: [Ad link]- Corporate guidelines: [ ]- Unique Value Proposition: [ ]- Communications Guidelines: [ ]TASK DESCRIPTION:[ ]GUIDELINES / RELATED INFORMATION: - - ASSIGNED ROLES: TL/Copywriter
GOAL: Design CreationBUSINESS OBJECTIVES / KPIs: [ here ]WORKING FRAME:- [Add links to personas, corporate guidelines, unique value proposition, communications guidelines, ... documents on the client's dashboard]TASK DESCRIPTION: [ ]GUIDELINES / RELATED INFORMATION: - add link to individual design -OR- provide a wireframe to display the layout of the page.- ASSIGNED ROLES: TL/UX/FE/CSM
GOAL: Frontend implementation of a new landing pageBUSINESS OBJECTIVES / KPIs: [ here ]WORKING FRAME:- Destination URL: [ ]- Personas: [ ]- Corporate guidelines: [ ]TASK DESCRIPTION: GUIDELINES / RELATED INFORMATION: ASSIGNED ROLES: TL/UX/FE/DA
GOAL: Insert copy in CMS according to briefTASK DESCRIPTION: [ ]GUIDELINES / RELATED INFORMATION: - - ASSIGNED ROLES: TL/WM/SEO/UX
GOAL: Quality check before launching a website or Landing page websiteGUIDELINES / RELATED INFORMATION:--ASSIGNED ROLES: FE/DA/IT/TL/UX
CARD GOAL: [ … ]A l’aide de chat gpt, générer un lead magnet puis voir avec jess pour création du supportBUSINESS OBJECTIVES / KPIs: [ … ]TASK DESCRIPTION:ASSIGNED ROLES: [CSM, DA, TL]
CARD GOAL:Optimisations for ongoing PPC campaignsFRAME:- Channel(s): [Google Ads]- KPI: [Purchase, ROAS]- Budget: [1 800 € / month]TRACKING DOCUMENT:https://docs.google.com/spreadsheets/d/1Wu0Y8wHYIDaatqJ0KT7BUhYVa1BYl89lnJeKEns9F7U/edit?usp=sharingMONITORING DOCUMENT:https://lookerstudio.google.com/reporting/4129ff35-aaf3-42ef-a802-b928f9953533ASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaignsFRAME:- Channel(s): [Google Ads]- KPI: [Sign-up, CPA, CPL]- Budget: [600 € / month]TRACKING DOCUMENT:https://docs.google.com/spreadsheets/d/1Wu0Y8wHYIDaatqJ0KT7BUhYVa1BYl89lnJeKEns9F7U/edit?usp=sharingMONITORING DOCUMENT:https://lookerstudio.google.com/reporting/4129ff35-aaf3-42ef-a802-b928f9953533ASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaigns.FRAME:- Channel(s): [Google Ads]- KPI: [Branding, Directions (Google Hosted)]- Budget: [650 € / mois]- Langue: [EN]TRACKING DOCUMENT:https://docs.google.com/spreadsheets/d/1Q4oJjpm2sy2yP_DjfVdRfdA5V1i1NE_3Ha3dBSvffkA/edit#gid=1124995685Google Ads Solutionshttps://docs.google.com/spreadsheets/d/1LuMLyGzq4Y9sxwFmJLIdwAo_Hmo-G-3KBqYn5QrinjQ/edit?usp=sharingASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaigns. SAV Only pour l’instant FRAME:- Channel(s): [Google Ads]- KPI: [Leads]- Budget: [500 € / monthly]TRACKING DOCUMENT:https://docs.google.com/spreadsheets/d/1M9rRJ_x7WDawwL0XgfEGLLhpFe2GmuJ_Eu8Byjrnn6w/edit?gid=0#gid=0 MONITORING DOCUMENT:ASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaigns. FRAME:- Channel(s): Facebook Ads- KPI: Landing page views- Budget: 250 € / mois/* TRACKING DOCUMENT:https://docs.google.com/spreadsheets/d/1BfzIVCrvY9u2i3viUAYncIL7F5CU55kd0NM1KJTHvUo/edit?usp=sharing ASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaignsFRAME:- Channel(s): [Google Ads]- KPI: [Leads]- Budget: [600 € / monthly]TRACKING DOCUMENT:https://docs.google.com/spreadsheets/d/1V9iCN05fY9ZpnieVL3gsMuMmHf46dE3Hb_mQtJEmvok/edit#gid=0Google Ads Solutions:https://docs.google.com/spreadsheets/d/1SmTeeKqJxKUc41x6qjrTLOlSL8MK8Bnd9ieGHfgq7Tk/edit?usp=sharingMONITORING DOCUMENT:ASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaigns. FRAME:- Channel(s): Facebook Ads- KPI: Landing page views- Budget: 333 € / monthly/* TRACKING DOCUMENT:https://docs.google.com/spreadsheets/d/1Q1Gq-wxTIu--R1npHVURg5SkITNw03nAFGH_MQylVN8/edit?usp=sharingASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaigns. SAV Only pour l’instantFRAME:- Channel(s): [Google Ads]- KPI: [Leads]- Budget: [1 000 € / monthly]TRACKING DOCUMENT:https://docs.google.com/spreadsheets/d/1mVhoTyfzhU7AJZZRdESoGYMnd67jIPd6pJd4w0_3rjA/edit#gid=1955575547MONITORING DOCUMENT:ASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaigns. FRAME:- Channel(s): Facebook Ads- KPI: Landing page views- Budget: 150 € / mois/* TRACKING DOCUMENT:https://docs.google.com/spreadsheets/d/1t6zbUDerOWwQbSeQnxtp5DtGgiiWZfDRz3Wu0n7O_b4/edit?usp=sharing ASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaigns. FRAME:- Channel(s): Facebook Ads- KPI: Landing page views- Budget: 75 € / mois (avec janvier, fev, mars à rattraper)/* TRACKING DOCUMENT: ASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaigns. FRAME:- Channel(s): Facebook Ads- KPI: Landing page views- Budget: 550 € / mois/* TRACKING DOCUMENT:https://docs.google.com/spreadsheets/d/18DzLcnf8NyBrrkWTDsxkXnF12nwgWbLXYm9zOAVPU7c/edit?usp=sharing ASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaigns. FRAME:- Channel(s): Facebook Ads- KPI: Landing page views- Budget: 5 830 € / mois/* TRACKING DOCUMENT:https://docs.google.com/spreadsheets/d/10cVqzYCPbJXKF0gcSXgaqpc3WHI3Npqsp_5efNDTbpE/edit?usp=sharing ASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaignsFRAME:- Channel(s): [Google Ads]- KPI: [Website conversions, Local actions]- Budget: [1 350 € / monthly / Google Ads]TRACKING DOCUMENT:https://docs.google.com/spreadsheets/d/1BfzIVCrvY9u2i3viUAYncIL7F5CU55kd0NM1KJTHvUo/edit#gid=1444556524Google Ads Solutions:https://docs.google.com/spreadsheets/d/1R4VhZqx8Hw9MyG-hyLCnUPqk_JZ9aSYjaZoyS1ZsipQ/edit?usp=sharingASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaignsFRAME:- Channel(s): [Google Ads]- KPI: [Conversion, CPA, ROAS]- Budget: [1 220 € / monthly / Google Ads]TRACKING DOCUMENT:https://docs.google.com/spreadsheets/d/1t6zbUDerOWwQbSeQnxtp5DtGgiiWZfDRz3Wu0n7O_b4/edit#gid=263123815Google Ads Solutions:https://docs.google.com/spreadsheets/d/1gRoQ-JWTZMbxIVzD6Sx74qGBpceo1KfgmD_DC_Rl2EQ/edit?usp=sharingASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaignsTL - FRAME: ⚠️MANDATORY TO START CARD⚠️- Channel(s): Google Ads- KPI: Purchases, ROAS- Budget: 9 000 € / monthlyTRACKING DOCUMENT:https://docs.google.com/spreadsheets/d/10cVqzYCPbJXKF0gcSXgaqpc3WHI3Npqsp_5efNDTbpE/edit#gid=1906314190Google Ads Solutions:https://docs.google.com/spreadsheets/d/1nyE4mhnrCHqHyB84e7NjHGdJifD-w-wXf3Bvq8TnIbk/edit?usp=sharingDATA STUDIO MONITORING :ASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaignsFRAME:- Channel(s): [Google Ads]- KPI: [Awareness & Purchases]- Budget: [1 250 € / monthly / Google Ads]TRACKING DOCUMENT:https://docs.google.com/spreadsheets/d/1Q1Gq-wxTIu--R1npHVURg5SkITNw03nAFGH_MQylVN8/edit#gid=155557823Google Ads Solutions:https://docs.google.com/spreadsheets/d/1DoYtpXudVpb1HQ_zKFPoYuGhihFWK9ot7J7ufqpvMV4/edit?usp=sharingASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaigns.FRAME:- Channel(s): [Google Ads]- KPI: [Leads]- Budget: [1 833 € / mois]- Langue: [FR+EN]TRACKING DOCUMENT:https://docs.google.com/spreadsheets/d/1lS5vFII6ozkdMfO9zXkU8jlkhk8oyh_9hhCdvuuJHwA/edit#gid=1124995685Google Ads Solutions:https://docs.google.com/spreadsheets/d/1vcfMgylVV85Kc4cowYBYEWgMk4kt8GP46QKAHTAq36k/edit?usp=sharingMonitoring : https://lookerstudio.google.com/reporting/c591f636-0e00-4e98-a1fa-735b9e562817 (2023)ASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaignsFRAME:- Channel(s): [Google Ads]- KPI: [Leads, Purchases, ...]- Budget: [5k / year | 13 € / day]- Langue: [EN]TRACKING DOCUMENT:https://docs.google.com/spreadsheets/d/1YS3lB8lrNhTmvsMvEzrkbGoEpQ85w4kCirxnOBdCTkc/edit?usp=sharingGoogle Ads Solutionshttps://docs.google.com/spreadsheets/d/1YR7ap5_XNEJP1ucZJICwYetsXN6c2njqm3i5BpQElb8/edit?usp=sharingMonitoring :https://lookerstudio.google.com/reporting/9cbe7f74-ff57-4173-8227-d6440a93c4a1ASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaigns.FRAME:- Channel(s): [Google Ads]- KPI: [Leads, Purchases, ...]- Budget: [450 € / mois] - 50€ dépensé en Juin pour test tracking- Langue: [EN]- Periode: [Janvier, Fevrier, Juillet, Août, Septembre, Novembre Décembre 2024]TRACKING DOCUMENT:https://docs.google.com/spreadsheets/d/1riBPN7cb7-_FaQbf4-Mf-VHTDRG9SzWNhTqOrIkqQhQ/edit#gid=1963684411ASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaignsFRAME:- Channel(s): Google Ads- KPI: Purchases, ROAS- Budget: [1 200 € / monthly / Google Ads]TRACKING DOCUMENT:https://docs.google.com/spreadsheets/d/18DzLcnf8NyBrrkWTDsxkXnF12nwgWbLXYm9zOAVPU7c/edit#gid=568298239Google Ads Solutions:https://docs.google.com/spreadsheets/d/1VuoJ_x96LEBfGf9hoHoEFfdSE-gnry0PQEGdFEARUtM/edit?usp=sharingASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaignsFRAME:- Channel(s): [Google Ads]- KPI: [Leads, Purchases, ...]- Budget: [800 € / month]TRACKING DOCUMENT:https://docs.google.com/spreadsheets/d/14bwCBY0HTBlR3LHrCcWMamgCpTJwdJKfLavJYxBWjCY/edit#gid=155149048Google Ads Solutions:https://docs.google.com/spreadsheets/d/1x9HLVZspPEPl7jVGTE1md5LPECsUf5jsm4V2XNZb9yA/edit?usp=sharingMonitoring:https://lookerstudio.google.com/reporting/7212132c-120d-4018-9c11-3b12ee63810e (2023)ASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaignsFRAME:- Channel(s): [Google Ads]- KPI: [Leads]- Budget: [1350 € / mois]- Langue: [FR,EN,DE]TRACKING DOCUMENT:https://docs.google.com/spreadsheets/d/1ymoBlH-hf_TvNpKsll3Uheqyq7xfA8Ye-hsGJWiMohE/edit#gid=843341788Google Ads Solutions:https://docs.google.com/spreadsheets/d/13PNuaS0ioiXNZLEOjgDIEyfRInSTU1AjASWqv0WZxec/edit?usp=sharingMonitoring :https://lookerstudio.google.com/u/0/reporting/42c3ab94-1cbb-46e0-af5d-abb284e37863 (2023)ASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaigns. SAV Only pour l’instant FRAME:- Channel(s): [Google Ads]- KPI: [Leads]- Budget: [500 € / monthly]TRACKING DOCUMENT:https://docs.google.com/spreadsheets/d/1EE4FuwVDBadxncj4Nb1THn3zX1W3NKSqwBDzSHkpsTM/edit?gid=0#gid=0 MONITORING DOCUMENT:ASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaigns. SAV Only pour l’instant FRAME:- Channel(s): [Facebook Ads]- KPI: [Leads]- Budget: [500 € / monthly]TRACKING DOCUMENT:https://docs.google.com/spreadsheets/d/1EE4FuwVDBadxncj4Nb1THn3zX1W3NKSqwBDzSHkpsTM/edit?gid=0#gid=0 MONITORING DOCUMENT:ASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
TASK DESCRIPTION: Revoir les templates email en fonction du design du nouveau site et de la nouvelle catégorisation (ex: manger / dormir n'existe plus)ASSIGNED ROLES: UX
TASK DESCRIPTION: Pour les 2 zones d’affluence: Hautes Fagnes vs. Ternel → Ajouter un marqueur sur les ballades affectées: 1) Sur la fiche, 2) Sur les encarts dans les listings → L’idee sera que si une des 2 regions est trop affluente, encourager les visiteurs a aller sur l’autre region ASSIGNED ROLES: UX, FE, IT
TASK DESCRIPTION: Depuis le depart de Nicole, l’equipe Ostbelgien a du mal a suivre la performance des campagnes. Preparer un petit rapport et inviter les personnes suivantes a un appel pour leur faire un résumé year-to-date: jef.schuwer@ostbelgien.eumurron.bonhomme@ostbelgien.eu ASSIGNED ROLES: AM
TASK DESCRIPTION: On aimerait avoir un flyer pour faire la promo des PYTs. Il sera donné dans les offices de tourisme, et ajouté aux commandes du shop. Il faut inclure les 2 PYTs: Plan Your Trip Venntrilogie: https://www.ostbelgien.eu/fr/venntrilogiePlan Your Trip Hautes Fagnes: https://www.ostbelgien.eu/fr/les-hautes-fagnes ASSIGNED ROLES: UX
TASK DESCRIPTION: Importer les contacts de l’ancien CRM vers BrevoASSIGNED ROLES: DA
TASK DESCRIPTION: Check sur les campagnes actuelles pour voir ou on peut ajouter des sitelink extensions pour les 2 Plan Your Trip:1) Hautes Fagnes https://www.ostbelgien.eu/fr/plan-my-trip-hf2) Venntrilogie https://www.ostbelgien.eu/fr/venntrilogie/plan-my-venntrilogie ASSIGNED ROLES: AM
GOAL: Quality check before launching a website or Landing page websiteMise en ligne de l'eshop, quality check avant et après mise en ligne, redirections, ...GUIDELINES / RELATED INFORMATION:--ASSIGNED ROLES: FE/DA/IT/TL/UX
CARD GOAL:Import du contenu des pages statiques/classiques (3 langues)Lien vers estimation: https://docs.google.com/spreadsheets/d/1R3MEECCjO9_pFDcc2IoEgUy6xD2-qUv8eVwAy6bHypg/edit?usp=sharingTASK DESCRIPTION: see sub-tasks.ASSIGNED ROLES: [CSM, DA, TL]
CARD GOAL:Configuration & setup initial Setup de base pour mails, paiements, livraison, réductions, collection de produits ...Lien vers estimation: https://docs.google.com/spreadsheets/d/1R3MEECCjO9_pFDcc2IoEgUy6xD2-qUv8eVwAy6bHypg/edit?usp=sharingTASK DESCRIPTION: see sub-tasks.ASSIGNED ROLES: [CSM, DA, TL]
CARD GOAL:Intégration du template dans Shopify Adaptations mineurs (logo, couleurs, correctifs mineurs) Vérification fonctionnement site + ajout/modification de quelques élémentsLien vers estimation: https://docs.google.com/spreadsheets/d/1R3MEECCjO9_pFDcc2IoEgUy6xD2-qUv8eVwAy6bHypg/edit?usp=sharingTASK DESCRIPTION: see sub-tasks.ASSIGNED ROLES: [CSM, DA, TL]
CARD GOAL:Import des produits existants sur base d'un format exploitable (JSON, XML, CSV)Lien vers estimation: https://docs.google.com/spreadsheets/d/1R3MEECCjO9_pFDcc2IoEgUy6xD2-qUv8eVwAy6bHypg/edit?usp=sharingTASK DESCRIPTION: see sub-tasks.ASSIGNED ROLES: [CSM, DA, TL]
CARD GOAL: Run an effective project review and groom the backlog in alignment with Objective & Key Results of the project. Conduct at the end of each project cycle.Description:This is a monthly recurring project management card in which the team timesheets the following tasks- Meetings, preparations and exchanges- Project management & team briefings- Backlog management, creation and prioritisation of stories in the project- Management of spontaneous requestsASSIGNED ROLES: TL, CSM
CARD GOAL: Create and send a newsletter/email according to the defined frame. LEARN:https://docs.google.com/spreadsheets/d/1LwRuL8H2G31Dh5O34B6KFx0mICKuUzeHzMt5amdqbmE/edit#gid=493032072Newsletter Produits Avril 2024 Funnel Newsletter Newsletter (avg) EvolutionEnvoyé 1820 1824 🔴Délivré 1807 1794 🟢Ouverture est. 23,19% 24,80% 🔴Clics 5,01% 7,71% 🔴Transactions 1 1 🔴Revenu 74,01 € 72,33 € 🟢 Qualité de la base Newsletter Newsletter (avg) EvolutionSoft bounce 12 24 🟢Hard Bounce 1 6,571428571 🟢Désinscription 0,33% 0,66% 🟢Plainte 0 0,2857142857 🟢 Commentaire Des taux d'ouvertures faibles et peu de transactions. C'est le bilan que nous pouvons tirer quelques mpis de newsletter. Dans l'attente du nouveau shop et d'une segmentation plus fine de l'audience, nous allons essayer de jouer la carte du conseil. Avec les beaux jours, comment bien choisir sa crème solaire par exemple. Les contenus seront produits par IA en fonction du sujet donné et contrôlé par M Cardoni. Test sur 3 mois. CSM - WORKING FRAME: ⚠️MANDATORY TO START CARD⚠️- Description: What is the purpose of this email?- Destination URL(s):- Languages: ASSIGNED ROLES: Customer Success Manager (CSM) / Team Lead (TL) / Copywriter (CW) / Graphic Designer (GD)
CARD GOAL: Create and send a newsletter/email according to the defined frame. LEARN:https://docs.google.com/spreadsheets/d/1LwRuL8H2G31Dh5O34B6KFx0mICKuUzeHzMt5amdqbmE/edit#gid=493032072 Newsletter Produits Mai 2024 Funnel Newsletter Newsletter (avg) EvolutionEnvoyé 1829 1824 🟢Délivré 1819 1798 🟢Ouverture est. 24,24% 27,08% 🔴Clics 5,22% 6,72% 🔴Transactions 0 0,875 🔴Revenu 0,00 € 63,29 € 🔴 Qualité de la base Newsletter Newsletter (avg) EvolutionSoft bounce 10 22,25 🟢Hard Bounce 0 5,75 🟢Désinscription 0,44% 0,63% 🟢Plainte 0 0,25 🟢 Commentaire "Premier test sur du conseil sur base de produits vétérinaires.Tous les indicateurs de qualité de la base sont en hausse.Par contre, les indicateurs de contenu sont en baisse.Trop tôt que pour tirer des conclusions. Surtout avec cette thématique." CSM - WORKING FRAME: ⚠️MANDATORY TO START CARD⚠️- Description: What is the purpose of this email?- Destination URL(s):- Languages: ASSIGNED ROLES: Customer Success Manager (CSM) / Team Lead (TL) / Copywriter (CW) / Graphic Designer (GD)
CARD GOAL: Create and send a newsletter/email according to the defined frame. LEARN:https://docs.google.com/spreadsheets/d/1LwRuL8H2G31Dh5O34B6KFx0mICKuUzeHzMt5amdqbmE/edit#gid=493032072Newsletter Produits Juin 2024 Funnel Newsletter Newsletter (avg) EvolutionEnvoyé 1840 1826 🟢Délivré 1829 1801 🟢Ouverture est. 26,30% 26,99% 🔴Clics 6,03% 6,64% 🔴Transactions 0 0,7777777778 🔴Revenu 0,00 € 56,26 € 🔴 Qualité de la base Newsletter Newsletter (avg) EvolutionSoft bounce 10 20,88888889 🟢Hard Bounce 1 5,222222222 🟢Désinscription 0,71% 0,64% 🔴Plainte 0 0,2222222222 🟢 Commentaire Ce mail tant au niveau du fond que de la forme était un véritable test. Les résultats ne sont pas mauvais mais un peu mitigé. Un taux d'ouverture et de clics en légère hausse 👍 mais rien de fou non plus. Par contre, nous constatons aussi un taux de désinscription plus important 👎. La base continue à se nettoyer avec un taux de bounces qui va vers le bas. CSM - WORKING FRAME: ⚠️MANDATORY TO START CARD⚠️- Description: What is the purpose of this email?- Destination URL(s):- Languages: ASSIGNED ROLES: Customer Success Manager (CSM) / Team Lead (TL) / Copywriter (CW) / Graphic Designer (GD)
CARD GOAL:Create & schedule post for client's social media platform(s) LEARN:July & August observed for the first time, other content performed better than Soiree a themes. These are short videos of swimming lessons & a before and after comparison for the “promo beach look” COMMUNITY MANAGEMENT - SUBSCRIPTION - SChannel: Facebook Page https://www.facebook.com/pidal.luNombre de posts: 4 post par mois Gestion de commentaires garantie jusqu’à 2 heures après publicationMonitoring des interactions (engagement), followers et conversions TL - FRAME:- Social media platforms: [Facebook / Instagram]- Posts per month: [4] TL - GUIDELINES & TRACKING DOCUMENT:Brief Community Manager https://docs.google.com/document/d/1cNHmMkVk25Pek7kaMvOz6YmZApmlpC-r40JDwPfMw7Y/edit?usp=sharing ASSIGNED ROLES: Community Manager (CM), Team Lead (TL)
CARD GOAL:Create & schedule post for client's social media platform(s) LEARN:Comparaison entre T2: avril - juin vs. T1: janvier - mars 2024 : 1. Reach:Facebook : 124.4k vs. 108.5kInstagram : 45.7k vs. 74.9k 2. Engagement :Facebook : 435 vs. 488Instagram : 72 vs. 140 3. Suivis (life time):Facebook : 2.4k vs. 2.3kInstagram : Ne pas changait pas entre les deux périodes. 4. Visites de pages :Facebook : 3.2k vs. 5.4kInstagram : 522 vs. 1.1k 5. 3 secondes view (car nous avons essayé d'avoir plus de vidéos)Facebook : 712 vs. 396 En termes de contenu, les sujets les plus performants en termes de reach et d'engagement sur les deux plateformes sont : Restaurant -> Spa, notamment -> Piscine -> Autres sports. En termes de l'heure de publication: après midi, à partir de 14 heures, ou le soir, à partir de 21 heures. En général, bien que le reach ait augmenté, l'engagement réduisait et le nombre de followers stagnent. La réponse: le rafraîchissement des créa, comme on a déjà expliqué au client. Les images de PIDAL ont été réutilisées plusieurs fois, il n'y a pas de vidéos authentiques, le rafraîchissement de la création se fait à partir de stock photos seulement. Par conséquent, le contenu fourni à l'audience les informations nécessaires et nous aide de rester présent en ligne, mais il n'apporte pas d'excitation. Pour Q3, afin d'obtenir un meilleur résultat, nous proposons :1. Obtenir plus d'images/vidéos authentiques sur place si possible.2. Faire des polls/questionnaires3. Créer du contenu éducatif : astuces/conseils ou messages de motivation en sport. COMMUNITY MANAGEMENT - SUBSCRIPTION - SChannel: Facebook Page https://www.facebook.com/pidal.luNombre de posts: 4 post par mois Gestion de commentaires garantie jusqu’à 2 heures après publicationMonitoring des interactions (engagement), followers et conversions TL - FRAME:- Social media platforms: [Facebook / Instagram]- Posts per month: [4] TL - GUIDELINES & TRACKING DOCUMENT:Brief Community Manager https://docs.google.com/document/d/1cNHmMkVk25Pek7kaMvOz6YmZApmlpC-r40JDwPfMw7Y/edit?usp=sharing ASSIGNED ROLES: Community Manager (CM), Team Lead (TL)
CARD GOAL: Create and send a newsletter/email according to the defined frame.- Description: Série de newsletters pour faire découvrir l’univers Pidal aux nouveaux abonnés- Destination URL(s): Blog- Languages: FRASSIGNED ROLES: Customer Success Manager (CSM) / Team Lead (TL) / Copywriter (CW) / Graphic Designer (GD)
CARD GOAL: Launch a new Facebook Ad Display campaign.CSM - WORKING FRAME: ⚠️MANDATORY TO START CARD⚠️- Budget: 500 €- Start/end dates: 29.10-29.11- Geotargeting: LuxembourgLEARN 2023:La fenêtre de campagne était trop courte pour que la campagne réussisse à monter en puissance, 15 000 impressions pour 7 500 personnes touchées ce qui est inférieur à notre pool habituel.On observe un CTR moyen bien supérieur à celui du mailing (3,32%), à noter que le prix de l’offre n’était pas mentionné dans les publicités Facebook, contrairement au mail.L’engagement n’est pas non plus au rendez-vous avec seulement 14 réactions.Au niveau des résultats, la campagne n’a pu dépenser que 85 € sur la période et générer 1 vente de 153 € pour un ROAS de x1,8.Recommandations pour l’année prochaine est d'augmenter la fenêtre d’opportunité pour l’offre (au moins 1 semaine) ainsi que proposer des offres adaptées à différentes budgets (S = menu pour 2 au restaurant, M = massage, et L = suite privative par exemple).CSM - WORKING FRAME: ⚠️MANDATORY TO START CARD⚠️- Budget: 500 €- Start/end dates: 25.10-25.11- Geotargeting: LuxembourgGUIDELINES / RELATED INFORMATION:- Facebook Ad Formats Guide: https://www.facebook.com/business/ads-guideASSIGNED ROLES: Team Lead (TL) / PPC Manager (PPC)
CARD GOAL: Launch a new Facebook Ad Display campaign.CSM - WORKING FRAME: ⚠️MANDATORY TO START CARD⚠️- Budget: 1000 €- Start/end dates: 27.11.2023-24.12.2023- Geotargeting: LuxembourgGUIDELINES / RELATED INFORMATION:- Facebook Ad Formats Guide: https://www.facebook.com/business/ads-guideASSIGNED ROLES: Team Lead (TL) / PPC Manager (PPC)
CARD GOAL: Launch a Google Ads Performance Max campaign.Lancer les campagnes Google en DE. CheckPlan média 2024https://docs.google.com/spreadsheets/d/1RT_E4c3iG8110wbAQQcdMFn4f8MpfbpyWzoPRU1IMJA/edit?usp=sharingRESOURCES:Google Ads Performance Max guide: https://support.google.com/google-ads/answer/10724896Google Ads create video for Performance Max : https://www.youtube.com/watch?v=l1Fbsvrk_UQCampaign report templateASSIGNED ROLES: Customer Success Manager (CSM) / Team Lead (TL) / PPC Manager (PPC) / Graphic Designer (GD)
CARD GOAL: [Utiliser Google My Business pour afficher les différents horaires des différents départements de pidal.TASK DESCRIPTION: see sub-tasks.ASSIGNED ROLES: [CSM, DA, TL]
CARD GOAL: complete a general assessment of the client's local SEO presence when they have brick and mortar locations. Check all the existing listings, detect possible missed opportunities, ensure NAHP (Name-Address-Hours-Phone) consistency accross platforms, fully optimize and/or create listings, set up an automation funnel to acquire more reviews and add schema.org to website.GUIDELINES / RELATED INFORMATION:https://schema.org/LocalBusinesshttps://schema.org/GeoCoordinateshttps://schema.org/PostalAddresshttps://schema.org/Reviewhttps://schema.org/Ratinghttps://schema.org/WebSitehttps://localiq.com/blog/best-free-business-listing-sites/ASSIGNED ROLES: Team Lead (TL, SEO Manager (SEO), Frontend (FE)
ATTENTION : do not include timesheet inside this card. This card must be inserted in the project in addition with current 1-5 productions cards CARD OWNER : TL
CARD GOAL: Run an effective project review and groom the backlog in alignment with Objective & Key Results of the project. Conduct at the end of each project cycle.Description:This is a monthly recurring project management card in which the team timesheets the following tasks- Meetings, preparations and exchanges- Project management & team briefings- Backlog management, creation and prioritisation of stories in the project- Management of spontaneous requestsASSIGNED ROLES: TL, CSM
CARD GOAL: Launch a new Facebook Ad Display campaign. CSM - WORKING FRAME: ⚠️MANDATORY TO START CARD⚠️- Budget: 1000 €- Start/end dates: 9.9 or 16.9 - 30.9 (explanation in comment) - Geotargeting: LuxembourgPlan média 2024:https://docs.google.com/spreadsheets/d/1RT_E4c3iG8110wbAQQcdMFn4f8MpfbpyWzoPRU1IMJA/edit?usp=sharing LEARN 2023: 119 000 impressions, 41 000 utilisateurs touchés avec un CTR extrêmement élevé (4,16 %) et plus de 1 000 sessions générées sur le site.Un engagement excellent avec 280 réactions, 6 commentaires, 4 enregistrement et 15 partages.Sur les résultats (tracking non fiable dû à Bader suite), la différence sur la période T-1 vs période de la campagne : 28-13 septembre : 11 657 €vs.14-30 septembre : 19 705 €= +8 048 € d’augmentation pendant la période de la campagne.Conserver cette campagne pour le plan media 2024 et y incorporer le budget fête des pères (campagne non conservée).GUIDELINES / RELATED INFORMATION:- Facebook Ad Formats Guide: https://www.facebook.com/business/ads-guide ASSIGNED ROLES: Team Lead (TL) / PPC Manager (PPC)
CARD GOAL: Create and send a newsletter/email according to the defined frame. CSM - WORKING FRAME: ⚠️MANDATORY TO START CARD⚠️- Description: Monthly Newsletter based on Blog articles.- Destination URL: https://www.pidal.lu/informations/blog- Languages: FR LEARN:Rem: Plusieurs sujets de la newsletter déjà traités dans la version de marsMetrics d'engagement supérieures à la moyenne :👎taux d'ouverture : 48.6% ( 1766 ouvertures)👎taux de clic : 7.5% (273clics)👎Désinscription : - 11 abonnésSignalement d’abus: 0Conversion : 2 conversions Top contenu cliqués : https://www.pidal.lu/pidal-chef/soirees-a-themeshttps://www.pidal.lu/fr/informations/blog/fiche/decouverte-pidal-pidal-pool-decouvrez-notre-gamme-de-cours-pour-les-grands-et-pour-les-petits-24 (cours natation)https://www.pidal.lu/fr/informations/blog/fiche/programme-dete-a-la-pidal-2024-2 (programme été 2ème édition) ASSIGNED ROLES: Customer Success Manager (CSM) / Team Lead (TL) / Copywriter (CW) / Graphic Designer (GD1922
CARD GOAL: Create and send a newsletter/email according to the defined frame. CSM - WORKING FRAME: ⚠️MANDATORY TO START CARD⚠️- Description: Monthly Newsletter based on Blog articles.- Destination URL: https://www.pidal.lu/informations/blog- Languages: FR LEARN:Rem: Plusieurs sujets de la newsletter déjà traités dans la version de marsMetrics d'engagement supérieures à la moyenne :👎taux d'ouverture : 53 % (1929 ouvertures)👍taux de clic : 8.7 % (315 clics)Désinscription : - 13 abonnésSignalement d’abus: 0Conversion : 2 conversions Top contenu cliqués : https://www.pidal.lu/pidal-chef/soirees-a-themeshttps://www.pidal.lu/fr/informations/blog/fiche/programme-dete-a-la-pidal-2024 (programme été)https://www.pidal.lu/fr/detail/66/570 (PROMO: Massage Anti-Cellulite) ASSIGNED ROLES: Customer Success Manager (CSM) / Team Lead (TL) / Copywriter (CW) / Graphic Designer (GD1922
CARD GOAL: Create and send a newsletter/email according to the defined frame. CSM - WORKING FRAME: ⚠️MANDATORY TO START CARD⚠️- Description: Monthly Newsletter based on Blog articles.- Destination URL: https://www.pidal.lu/informations/blog- Languages: FR LEARN:Rem: Plusieurs sujets de la newsletter déjà traités dans la version de marsMetrics d'engagement supérieures à la moyenne :👎taux d'ouverture : 48.6% ( 1766 ouvertures)👎taux de clic : 7.5% (273clics)👎Désinscription : - 11 abonnésSignalement d’abus: 0Conversion : 2 conversions Top contenu cliqués : https://www.pidal.lu/pidal-chef/soirees-a-themeshttps://www.pidal.lu/fr/informations/blog/fiche/decouverte-pidal-pidal-pool-decouvrez-notre-gamme-de-cours-pour-les-grands-et-pour-les-petits-24 (cours natation)https://www.pidal.lu/fr/informations/blog/fiche/programme-dete-a-la-pidal-2024-2 (programme été 2ème édition) ASSIGNED ROLES: Customer Success Manager (CSM) / Team Lead (TL) / Copywriter (CW) / Graphic Designer (GD1922
TASK DESCRIPTION: see sub-tasks. Afficher une section agenda sur la home avec tous les événements déclarés à venir. Idées → On peut ajouter aux formulaires de déclaration une partie optionnelle type "Souhaitez vous apparaître dans l'agenda Sacem ?" -> l’orga fournit alors une description + image + lien de l’événement. On reprend le tout dans notre section. Sinon voir pour se brancher sur un API type Supermiro avec un matching des événements déclarés chez nous (complexe car on a pas une info commune pour consolider la data) ASSIGNED ROLES: [CSM, DA, TL]
CARD GOAL: Tout ce qu'il faut savoir sur la création de musique quand on est un artisteBUSINESS OBJECTIVES / KPIs: [ Content Creation for e-mail marketing, Community Management]TASK DESCRIPTION:GUIDELINES / RELATED INFORMATION: - ASSIGNED ROLES: [Roles]
CARD GOAL: Create and send a newsletter/email according to the defined frame. - Description: Après souscription à un formulaire, déclencher une série d’automatisations avec des informations pour les nouveaux abonnés.- Destination URL(s): - Languages: FR + EN? Note Meeting 20/06/2024Sur les formulaires manifestations:Programme des oeuvresSetlists et/ou ScreenshotsGarder une trace des oeuvres jouéesDéclaration à l’avance > remise de 12,5%Sur le formulaire Manifs gratuites > indiquer que si concert est en-dessous de 1200 personnes, il faudra indiquer à la Sacem le cachet d’artiste. ASSIGNED ROLES: Customer Success Manager (CSM) / Team Lead (TL) / Copywriter (CW) / Graphic Designer (GD)
CARD GOAL: Prototyping (Conception) according to the clients strategie and goalsBUSINESS OBJECTIVES / KPIs: [ here ]TASK DESCRIPTION: [ ]GUIDELINES / RELATED INFORMATION: [ ]ASSIGNED ROLES: TL
GOAL: Design CreationBUSINESS OBJECTIVES / KPIs: [ here ]WORKING FRAME:- [Add links to personas, corporate guidelines, unique value proposition, communications guidelines, ... documents on the client's dashboard]TASK DESCRIPTION: [ ]GUIDELINES / RELATED INFORMATION:- add link to individual design -OR- provide a wireframe to display the layout of the page.ASSIGNED ROLES: TL/UX/FE/CSM
TASK DESCRIPTION: see sub-tasks. Formulaire événement gratuit1. Champs Cachet de l'artiste -> validation numérique uniquement + signe €. Ne pas pouvoir rentrer de lettre dans le champs.2. Actuellement si pas de valeur correcte dans cachet -> bug : formulaire est envoyé mais pas de message de confirmation à l'écran + retour à l’étape 1 du formulaire. Formulaire événement payant1. Le champ date événement 1 doit être obligatoire pour passer à l'étape suivante, les dates x+1 restent optionnelles.Formulaire événement gratuit et payant1. Ajouter un Dropdown select avec le type d'événement (à la 2eme étape des formulaires). Reprendre les valeurs dans les boites de la page https://www.sacem.lu/fr/utilisateurs-de-musique/manifestations-musicales. Transmettre ces infos dans les notifications emails et param Brevo. ASSIGNED ROLES: [CSM, DA, TL]
CARD GOAL:Create & schedule post for client's social media platform(s)Lien vers Facebook Meta Business Suitehttps://business.facebook.com/latest/posts/draft_posts?asset_id=214896795194912&business_id=382160058811455&nav_ref=bm_home_redirectFRAME:- Social media platforms: [Google Ads, Facebook Ads, ...]- Posts per month: [4, 8, 12, ...]DOCUMENT:Doc de travail : https://docs.google.com/document/d/1Mn-H3sM2fdS5e5d_viO5_zh8qzYclbUK6zJWQWwBVcA/edit#ASSIGNED ROLES: Community Manager (CM), Team Lead (TL)
CARD GOAL: Run an effective project review and groom the backlog in alignment with Objective & Key Results of the project. Conduct at the end of each project cycle.Description:This is a monthly recurring project management card in which the team timesheets the following tasks- Meetings, preparations and exchanges- Project management & team briefings- Backlog management, creation and prioritisation of stories in the project- Management of spontaneous requestsASSIGNED ROLES: TL, CSM
CARD GOAL: Create and send a newsletter/email according to the defined frame. LEARN: CSM - WORKING FRAME: ⚠️MANDATORY TO START CARD⚠️- Description: What is the purpose of this email?- Destination URL(s):- Languages: ASSIGNED ROLES: Customer Success Manager (CSM) / Team Lead (TL) / Copywriter (CW) / Graphic Designer (GD)