Adm. Comm. de Beckerich - Kanner.beckerich.lu #2210 FORFAITS
CARD GOAL: Transfer of know-how on a topic (Quilium, Google Ads, Google Analytics, Sendinblue, SEO, Brevo ...)CSM - FRAME: ⚠️MANDATORY TO START CARD⚠️Trainees: who are the trainees?Level of training: beginner/regular/advancedGUIDELINES / RELATED INFORMATION:Google Ads Training (EN) - hereGoogle Ads Training (FR) - hereGA4 Training : Emails before and afterNPS : Zoho Survey (DO NOT FORGET → append organisation and training parameters.exemple: ?organisation=Bernard%20Massard&training=Google%20Analytics%204)ASSIGNED ROLES: Customer Success Manager (CSM), Trainer
CARD GOAL: installer le Gestion de bannière cookie dynamique Cookiebot ou CookieFirstWORKING FRAME (TO BE FILLED BY THE CSM BEFORE STARTING):SubscriptionEstimate number: EST-2025-2211CCM Provider: [CookiebotCCM Subscription : [Small / Medium / Large : Open pricing table]e-connect Subscription : [Small / Medium / Large : Open pricing table]Billing : [billed OR to bill OR to be deduced from project hours OR to bededuced from media budget OR describe the arrangement agreed with the client in year 1] CCM set up:Affected websites/subdomains: [to add]Set up: [e-connect OR custom]If custom, describeGUIDELINES & RELATED INFORMATION:Related Documents: ticket number, mail, devis...ASSIGNED ROLES: DA, FE
TASK DESCRIPTION: - Ouverture d'un compte Equalweb - Intégration sur votre site - Configuration et documentation - Adaptation Page politique de confidentialité - Adaptation / Création Page déclaration sur l'accessibilité ASSIGNED ROLES: [CSM, DA, TL]
GOAL: Frontend implementation of a new landing pageWORKING FRAME:IMPLÉMENTATION QUILIUM CMS SaaS- Configuration technique du CMS - Implémentation des maquettes graphique en responsive webdesign (Home) - Duplication Site www.beckerich.lu (Réutilisation Styles des Pages, Concept de navigation et Éléments de contenu) - Création du sitemap dans le CMS - Quality checks (graphiques et techniques) - Collections: Actualités, People, Médiathèque - Site en 1 langue(s)CARD OWNER: TL/UX/FE/DA
GOAL: Design CreationTASK DESCRIPTION: Poste devis: WEBDESIGN PERSONNALISÉ- Webdesign personnalisé en version desktop et mobile : Home - Duplication et adaptations template www.beckerich.lu - 2 allers-retours pour adaptations - Validation client du concept visuelle avant implémentationCARD OWNER: UX
Adm. Comm. de Frisange - REGIE - frisange.lu #2109
GOAL: Quality check before launching a website or Landing page websiteGUIDELINES / RELATED INFORMATION: []ASSIGNED ROLES: FE/DA/IT/TL/UX
GOAL: Insert copy in CMS according to briefTASK DESCRIPTION: [ ]GUIDELINES / RELATED INFORMATION: [ ]CARD OWNER: TL/WM/SEO/UX
GOAL: Frontend implementation of a new landing pageBUSINESS OBJECTIVES / KPIs: [ here ]WORKING FRAME:- Destination URL: [ ]- Personas: [Ad link]- Corporate guidelines: [ ]TASK DESCRIPTION: [ ]GUIDELINES / RELATED INFORMATION: Reminder : Limits of contents element to respect, according to projectCARD OWNER: TL/UX/FE/DA
CARD GOAL: Run an effective project review and groom the backlog in alignment with Objective & Key Results of the project. Conduct at the end of each project cycle.Description:This is a monthly recurring project management card in which the team timesheets the following tasks- Meetings, preparations and exchanges- Project management & team briefings- Backlog management, creation and prioritisation of stories in the project- Management of spontaneous requestsASSIGNED ROLES: TL, CSM
GOAL: Design CreationVersion DesktopHomepageExemple1Exemple2AlerteVoir l’écranNavigation secondaire & services :Sous-navigationServices populairesRechercheRechercheRecherche autocompleteRésultats de recherchePages texte/imagesAvec mise en avantSans mise en avantRéservation de salleListeFiche salle MobileHomepageExempleMenu HamburgerNiveau1Niveau2RechercheRechercheRecherche autocompleteRésultats de recherchePages texte/imagesTxt/IMG avec highlight : Avec mise en avantTxt/Img sans highlight : Sans mise en avantRéservation de salle liste :ListeMapFicheFiche salle – bouton fixe au scrollDigital Strategy: [ here ]TASK DESCRIPTION: [Check quote from number of pages type to design]GUIDELINES / RELATED INFORMATION:- checks fichiers/files - corporate guidelines - add link to individual design -OR- provide a wireframe to display the layout of the page.→ Reminder : Limits of content elements to respect, according to projectCARD OWNER: UX
CARD GOAL: Run an effective project review and groom the backlog in alignment with Objective & Key Results of the project. Conduct at the end of each project cycle.Description:This is a monthly recurring project management card in which the team timesheets the following tasks- Meetings, preparations and exchanges- Project management & team briefings- Backlog management, creation and prioritisation of stories in the project- Management of spontaneous requestsASSIGNED ROLES: TL, CSM
TASK DESCRIPTION: Describe general task. ASSIGNED ROLES: [CSM, DA, TL]
TASK DESCRIPTION:Format à copier: https://jeparticipe.bertrange.luCréer sous nav pour repliquer la logiqueUtiliser les collections (ex. agenda) pour faire les fiches de projet voteCoordination avec Dimitri pour ajouter un compteur de vote ASSIGNED ROLES: IN
ATTENTION : do not include timesheet inside this card. This card must be inserted in the project in addition with current 1-5 productions cards CARD OWNER : TL
CARD GOAL: Run an effective project review and groom the backlog in alignment with Objective & Key Results of the project. Conduct at the end of each project cycle.Description:This is a monthly recurring project management card in which the team timesheets the following tasks- Meetings, preparations and exchanges- Project management & team briefings- Backlog management, creation and prioritisation of stories in the project- Management of spontaneous requestsASSIGNED ROLES: TL, CSM
GOAL: Frontend implementation of a new landing pageQC JessBUSINESS OBJECTIVES / KPIs: [ here ]WORKING FRAME:- Destination URL: [ ]- Personas: [Ad link]- Corporate guidelines: [ ]TASK DESCRIPTION: [ ]GUIDELINES / RELATED INFORMATION: - - ASSIGNED ROLES: TL/UX/FE/DA
CARD GOAL: Ensure a website is compliant with digital accessibility criteria laid out by Luxembourg regulationPLAN : (MEDIUM / LARGE / HUGE) to defineTASK DESCRIPTION:Use the provided checklist of actions below to implement what is needed to be compliant.GUIDELINES / RELATED INFORMATION:Checklist & points: https://docs.google.com/spreadsheets/d/1Ypk5SmM96-f-dzQ2BtAGV-GgNeQ-TrPqwd4CFza5P2A/edit#gid=0https://accessibilite.public.lu/fr/rgaa4.1/criteres.html ASSIGNED ROLES: FE
CARD GOAL: Gérer les demandes réservation de salles/matériel pour les communes TASK DESCRIPTION: Implémenter la réservation de salle avec l'application des communes et Q3GUIDELINES / RELATED INFORMATION:Externes qui doivent avoir accès à la ressource "Outdoor": Nils.otto@redange.lu / jeff.gallelli@redange.lu Accès en lecture et en édition à toutes les salles: jerome.wolff@redange.lu eric.vanwissen@redange.lu philippe.faberredange.lu SMTP: host: mail.redange.lu port: 25 username: reservations password: R3d4nge$!123. ASSIGNED ROLES: DEV
GOAL: Design CreationDigital Strategy: [ here ]TASK DESCRIPTION: [Check quote from number of pages type to design]GUIDELINES / RELATED INFORMATION:À inclure dans maquettes:-Module prise de rdv-Module bénévolat → Actuellement: https://www.volunteer.lu/benevolat/annonces-Carte interactive (voir cette Story)CARD OWNER: UX
TASK DESCRIPTION: Se baser sur: https://www.strassen.lu/media/d6f3b49f-b613-478b-8b77-d4dc893b68be/plan-strassen-2025.pdf Faire la gestion des POIs via l’application Gestion POIs via appAPIModification données dans appliFront-end ASSIGNED ROLES: TL
TASK DESCRIPTION: Ajout des add-ons suivants dans module associations: Demande Subsides via Formulaire (+ Upload Bilans, Chartes, PDF, Comité, effectifs, ..) - 8hDemande de Réservation Salles via Accès - 4hPost events via accès - 4h ASSIGNED ROLES: [CSM, DA, TL]
Ticket ID: #41496Subject: TR: Cours de cuisine végétalienne et végétarienne - session maiDepartment: e-connect web communicationURL: https://desk.zoho.eu/agent/econnectwebcommunication/e-connect-web-communication/tickets/details/123009000020392637
GOAL: Frontend implementation of a new landing pageBUSINESS OBJECTIVES / KPIs: [ here ]WORKING FRAME:- Destination URL: [ ]- Personas: [Ad link]- Corporate guidelines: [ ]TASK DESCRIPTION: [ ]GUIDELINES / RELATED INFORMATION: Reminder : Limits of contents element to respect, according to projectCARD OWNER: TL/UX/FE/DA
GOAL: Frontend implementation of a new landing pageBUSINESS OBJECTIVES / KPIs: [ here ]WORKING FRAME:- Destination URL: [ ]- Personas: [Ad link]- Corporate guidelines: [ ]TASK DESCRIPTION: [ ]GUIDELINES / RELATED INFORMATION: Reminder : Limits of contents element to respect, according to projectCARD OWNER: TL/UX/FE/DA
GOAL: Design CreationDigital Strategy: [ here ]TASK DESCRIPTION: [Check quote from number of pages type to design]GUIDELINES / RELATED INFORMATION:- checks fichiers/files - corporate guidelines - add link to individual design -OR- provide a wireframe to display the layout of the page.→ Reminder : Limits of content elements to respect, according to projectCARD OWNER: UX
GOAL: Design Creation- Webdesign personnalisé de 3 types de pages en version desktop et mobile (ex: Home, Page Produit, Actualités) - 2 allers-retours pour adaptations - Validation client du concept visuelle avant implémentation ------------------------------------- - Prestation en régie -------------------------------------Digital Strategy: [ here ]TASK DESCRIPTION: [Check quote from number of pages type to design]GUIDELINES / RELATED INFORMATION:- checks fichiers/files - corporate guidelines - add link to individual design -OR- provide a wireframe to display the layout of the page.→ Reminder : Limits of content elements to respect, according to projectCARD OWNER: UX
GOAL: Frontend implementation of a new landing page- Configuration technique du CMS - Implémentation des maquettes graphique en responsive webdesign - Création du sitemap dans le CMS - Quality checks (graphiques et techniques) - Site en 4 langues: Français, Allemand, Anglais, Néerlandais - Collections: Blog, Portfolio, Médiathèque - Page template avec éléments de contenu - Import Collections existantes ------------------------------------- - Prestation en régie ------------------------------------- BUSINESS OBJECTIVES / KPIs: [ here ]WORKING FRAME:- Destination URL: [ ]- Personas: [Ad link]- Corporate guidelines: [ ]TASK DESCRIPTION: [ ]GUIDELINES / RELATED INFORMATION:Reminder : Limits of contents element to respect, according to projectCARD OWNER: TL/UX/FE/DA
GOAL: Quality check before launching a website or Landing page website- Installation Piwick / Matomo / GA4 (à définir) - Redirections - Mise en conformité GDPR (Base) - Planification mise en ligne avec client - Configuration DNS, coordination technique ------------------------------------- - Prestation en régie -------------------------------------GUIDELINES / RELATED INFORMATION: []ASSIGNED ROLES: FE/DA/IT/TL/UX
CARD GOAL: Run an effective project review and groom the backlog in alignment with Objective & Key Results of the project. Conduct at the end of each project cycle.Description:This is a monthly recurring project management card in which the team timesheets the following tasks- Meetings, preparations and exchanges- Project management & team briefings- Backlog management, creation and prioritisation of stories in the project- Management of spontaneous requestsASSIGNED ROLES: TL, CSM
TASK DESCRIPTION: see sub-tasks. Optimisations pour Accessibilité : OKImport des contenus (Medias & articles & centre de ressource / rebox / librairie media) : OKQc graphique OK Configuration analytics, tracking, toolstack RedirectionsMise en ligneQuality checks avant et après mise en ligne ASSIGNED ROLES: [CSM, DA, TL]
GOAL: Frontend implementation of a new landing pageBUSINESS OBJECTIVES / KPIs: [ here ]WORKING FRAME:- Destination URL: [ ]- Personas: [Ad link]- Corporate guidelines: [ ]TASK DESCRIPTION: [ ]GUIDELINES / RELATED INFORMATION: CARD OWNER: TL/UX/FE/DA
GOAL: Insert copy in CMS according to briefTASK DESCRIPTION: [ ]GUIDELINES / RELATED INFORMATION: [ ]CARD OWNER: TL/WM/SEO/UX
CARD GOAL: Transfer of know-how on a topic (Quilium, Google Ads, Google Analytics, Sendinblue, SEO, Brevo ...)CSM - FRAME: ⚠️MANDATORY TO START CARD⚠️Trainees: who are the trainees?Level of training: beginner/regular/advancedGUIDELINES / RELATED INFORMATION:Google Ads Training (EN) - hereGoogle Ads Training (FR) - hereGA4 Training : Emails before and afterNPS : Zoho Survey (DO NOT FORGET → append organisation and training parameters.exemple: ?organisation=Bernard%20Massard&training=Google%20Analytics%204)ASSIGNED ROLES: Customer Success Manager (CSM), Trainer
CARD GOAL: installer le Gestion de bannière cookie dynamique Cookiebot ou CookieFirstWORKING FRAME (TO BE FILLED BY THE CSM BEFORE STARTING):SubscriptionEstimate number: EST-XXXX-XXXXCCM Provider: [Cookiebot/ Cookiefirst / Usermetrics : Choose]CCM Subscription : [Small / Medium / Large : Open pricing table]e-connect Subscription : [Small / Medium / Large : Open pricing table]Billing : [billed OR to bill OR to be deduced from project hours OR to bededuced from media budget OR describe the arrangement agreed with the client in year 1] CCM set up:Affected websites/subdomains: [to add]Set up: [e-connect OR custom]If custom, describeGUIDELINES & RELATED INFORMATION:Related Documents: ticket number, mail, devis...ASSIGNED ROLES: DA, FE
CARD GOAL: Ensure a website is compliant with digital accessibility criteria laid out by Luxembourg regulationPLAN : (MEDIUM / LARGE / HUGE) to defineTASK DESCRIPTION:Use the provided checklist of actions below to implement what is needed to be compliant.GUIDELINES / RELATED INFORMATION:Checklist & points: https://docs.google.com/spreadsheets/d/1Ypk5SmM96-f-dzQ2BtAGV-GgNeQ-TrPqwd4CFza5P2A/edit#gid=0https://accessibilite.public.lu/fr/rgaa4.1/criteres.html ASSIGNED ROLES: FE
CARD GOAL: Prototyping (Conception) according to the clients strategy and goalsBUSINESS OBJECTIVES / KPIs: [ here ]TASK DESCRIPTION: [ ]GUIDELINES / RELATED INFORMATION:→ Document 1 : AI_Prompts Library_Master → Document 2 : [TEMPLATE - MAKE A COPY] [client name] - Digital Strategy (Client's Intelligence)→ Document 3 : Limits of content elements to respect, according to projectCARD OWNER: UX
CARD GOAL: Set up a new project's Paymo for :STRATEGY (creation projet paymo avec nom du client, synchro CRM et lancement carte 2/3 “strat”)CREA SITES (creation projet paymo avec nom du client et lancement carte 1/6 process site internet)SERVICES ISOLES (activation carte du service dans le bon projet)PROLONGATION CONTRATS OM———————————Invoices are now generated by Tom when the status in Zoho are the following :Accepted but not planned = not yet setted in the All GDD file, no csm assigned...Accepted & planned -> invoices managed by Tom———————————ASSIGNED ROLES: SCRUM (PV), ADMIN (TT), CSM & TL can support.
GOAL: Design CreationDigital Strategy: [ here ]TASK DESCRIPTION: [Check quote from number of pages type to design]GUIDELINES / RELATED INFORMATION:- checks fichiers/files - corporate guidelines - add link to individual design -OR- provide a wireframe to display the layout of the page.→ Reminder : Limits of content elements to respect, according to projectCARD OWNER: UX
GOAL: Frontend implementation of a new landing pageBUSINESS OBJECTIVES / KPIs: [ here ]WORKING FRAME:- Destination URL: [ ]- Personas: [Ad link]- Corporate guidelines: [ ]TASK DESCRIPTION: [ ]GUIDELINES / RELATED INFORMATION: Reminder : Limits of contents element to respect, according to projectCARD OWNER: TL/UX/FE/DA
GOAL: Quality check before launching a website or Landing page websiteGUIDELINES / RELATED INFORMATION: []ASSIGNED ROLES: FE/DA/IT/TL/UX
CARD GOAL: Run an effective project review and groom the backlog in alignment with Objective & Key Results of the project. Conduct at the end of each project cycle.Description:This is a monthly recurring project management card in which the team timesheets the following tasks- Meetings, preparations and exchanges- Project management & team briefings- Backlog management, creation and prioritisation of stories in the project- Management of spontaneous requestsASSIGNED ROLES: TL, CSM
CARD GOAL: help client create a Brevo account and get access to it through the e-connect agency account.ASSIGNED ROLES: Team Lead (TL) Front End (FE), Graphic Designer (GD)RESOURCES: Sendinblue Docs: https://developers.brevo.com/How to invite clients (Loom Brevo) : https://www.loom.com/share/5add1cbaf7424731a053f2af2cadfac5
CARD GOAL: Run an effective project review and groom the backlog in alignment with Objective & Key Results of the project. Conduct at the end of each project cycle.Description:This is a monthly recurring project management card in which the team timesheets the following tasks- Meetings, preparations and exchanges- Project management & team briefings- Backlog management, creation and prioritisation of stories in the project- Management of spontaneous requestsASSIGNED ROLES: TL, CSM
TASK DESCRIPTION: Describe general task. ASSIGNED ROLES: [CSM, DA, TL]
GOAL: Frontend implementation of a new landing pageTASK DESCRIPTION: Homepage du blog (listing): https://marvelapp.com/prototype/118h466h/screen/97253115Version sans highlight (rejetée? - bien confirmer): https://marvelapp.com/prototype/118h466h/screen/97253114 Article storytelling: https://marvelapp.com/prototype/118h466h/screen/97253111Article recette: https://marvelapp.com/prototype/118h466h/screen/97253112 CARD OWNER: TL/UX/FE/DA
GOAL: Insert copy in CMS according to briefTASK DESCRIPTION: Inseertion des articles exitants sur new template- recettes → DONE-Articles sous “nos conseils”: https://www.luxembourg-city.com/fr/que-faire/aventures-urbaines/conseils-de-notre-equipe-Aventures urbaines par locaux: https://www.luxembourg-city.com/fr/que-faire/aventures-urbaines/aventures-urbaines-par-les-locauxCARD OWNER: TL/WM/SEO/UX
TASK DESCRIPTION: Message de Janine:On peut réduire la navigation à trois éléments, à condition que ce soit bien structuré ensuite pour que l'utilisateur puisse retrouver facilement nos produits phares (Underground / visites guidées). Proposition ChatGPT: https://docs.google.com/spreadsheets/d/1yfI6kzh7W4TqIBQkwi-pZu3OHgEVPjp1ooa3s4Y_D2k/edit?usp=sharing ASSIGNED ROLES: [CSM, DA, TL]
GOAL: Frontend implementation of a new landing pageBUSINESS OBJECTIVES / KPIs: [ here ]WORKING FRAME:- Destination URL: [ ]- Personas: [Ad link]- Corporate guidelines: [ ]TASK DESCRIPTION: [ ]GUIDELINES / RELATED INFORMATION: Reminder : Limits of contents element to respect, according to projectCARD OWNER: TL/UX/FE/DA
TASK DESCRIPTION: Site B2B est visuellement pas optimal suite aux insertions de contenus de l’équipe (elements mal adaptés etc.) —> Analyse des elements nouvelle maquette à récupérer pour update visuelle.—> Outcome: brief bobo pour semaine du 4.8 ASSIGNED ROLES: [CSM, DA, TL]
GOAL: Frontend implementation of a new landing pageWORKING FRAME:https://www.figma.com/design/3LlrizxtdrgRQnEmvdDiyI/LCTO-B2B?node-id=0-1&p=f&t=2Vm3MK1haN2WumSC-0 CARD OWNER: TL/UX/FE/DA
GOAL: Design CreationDigital Strategy: [ here ]TASK DESCRIPTION: [Check quote from number of pages type to design]GUIDELINES / RELATED INFORMATION:- checks fichiers/files - corporate guidelines - add link to individual design -OR- provide a wireframe to display the layout of the page.→ Reminder : Limits of content elements to respect, according to projectCARD OWNER: UX
CARD GOAL: Set up a new project's Paymo for :STRATEGY (creation projet paymo avec nom du client, synchro CRM et lancement carte 2/3 “strat”)CREA SITES (creation projet paymo avec nom du client et lancement carte 1/6 process site internet)SERVICES ISOLES (activation carte du service dans le bon projet)PROLONGATION CONTRATS OM———————————Invoices are now generated by Tom when the status in Zoho are the following :Accepted but not planned = not yet setted in the All GDD file, no csm assigned...Accepted & planned -> invoices managed by Tom———————————ASSIGNED ROLES: SCRUM (PV), ADMIN (TT), CSM & TL can support.
TASK DESCRIPTION: Check chat sur Claude: Challenger l’output de la page ‘why luxembourg’/’about’ (pas d’incohérences? Choses à ajouter? Blocs de contenus manquants?)Faire le même exercice pour créer le mockup des autres pages: Nos Services/Produits, Members, Press & Marketing materialRelire contenu actuel, assurer que toutes les infos sont reprisesValidation contenus/structure avec clientPlanifier session briefing Alex Figma: https://www.figma.com/design/3LlrizxtdrgRQnEmvdDiyI/LCTO-B2B?node-id=0-1&p=f&t=2Vm3MK1haN2WumSC-0 Suivre toujours une logique de 1 page par sujet avec ancres Work Doc: https://docs.google.com/document/d/1DRHhmjE23tC5CnqT9stN-AcEz5LPI5rQ4sRwJmY_OVA/edit?usp=sharing ASSIGNED ROLES: CSM/TL
CARD GOAL: Run an effective project review and groom the backlog in alignment with Objective & Key Results of the project. Conduct at the end of each project cycle.Description:This is a monthly recurring project management card in which the team timesheets the following tasks- Meetings, preparations and exchanges- Project management & team briefings- Backlog management, creation and prioritisation of stories in the project- Management of spontaneous requestsASSIGNED ROLES: TL, CSM
CARD GOAL: Launch a new digital campaign based on client's media plan event and tiered pricing model. Lien Plan média 2025https://docs.google.com/spreadsheets/d/1TQfq1KmAzrX7fIP-GBRmYU8ANvkn56qPRCSk17_XenA/edit?usp=sharingGUIDELINES / RELATED INFORMATION:- Facebook Ads Formats guide: https://www.facebook.com/business/ads-guide- Google Ads Performance Max guide: https://support.google.com/google-ads/answer/10724896- Google Ads create video for Performance Max : https://www.youtube.com/watch?v=l1Fbsvrk_UQ ASSIGNED ROLES: Customer Success Manager (CSM) / Team Lead (TL) / PPC Manager (PPC) / Graphic Designer (GD) / Video Editor (VE)
CARD GOAL: Launch a new digital campaign based on client's media plan event and tiered pricing model. Lien Plan média 2025https://docs.google.com/spreadsheets/d/1TQfq1KmAzrX7fIP-GBRmYU8ANvkn56qPRCSk17_XenA/edit?usp=sharingGUIDELINES / RELATED INFORMATION:- Facebook Ads Formats guide: https://www.facebook.com/business/ads-guide- Google Ads Performance Max guide: https://support.google.com/google-ads/answer/10724896- Google Ads create video for Performance Max : https://www.youtube.com/watch?v=l1Fbsvrk_UQ ASSIGNED ROLES: Customer Success Manager (CSM) / Team Lead (TL) / PPC Manager (PPC) / Graphic Designer (GD) / Video Editor (VE)
CARD GOAL: Launch a new digital campaign based on client's media plan event and tiered pricing model. Lien Plan média 2025https://docs.google.com/spreadsheets/d/1TQfq1KmAzrX7fIP-GBRmYU8ANvkn56qPRCSk17_XenA/edit?usp=sharingGUIDELINES / RELATED INFORMATION:- Facebook Ads Formats guide: https://www.facebook.com/business/ads-guide- Google Ads Performance Max guide: https://support.google.com/google-ads/answer/10724896- Google Ads create video for Performance Max : https://www.youtube.com/watch?v=l1Fbsvrk_UQ ASSIGNED ROLES: Customer Success Manager (CSM) / Team Lead (TL) / PPC Manager (PPC) / Graphic Designer (GD) / Video Editor (VE)
CARD GOAL: Launch a new digital campaign based on client's media plan event and tiered pricing model. Lien Plan média 2025https://docs.google.com/spreadsheets/d/1TQfq1KmAzrX7fIP-GBRmYU8ANvkn56qPRCSk17_XenA/edit?usp=sharingGUIDELINES / RELATED INFORMATION:- Facebook Ads Formats guide: https://www.facebook.com/business/ads-guide- Google Ads Performance Max guide: https://support.google.com/google-ads/answer/10724896- Google Ads create video for Performance Max : https://www.youtube.com/watch?v=l1Fbsvrk_UQ ASSIGNED ROLES: Customer Success Manager (CSM) / Team Lead (TL) / PPC Manager (PPC) / Graphic Designer (GD) / Video Editor (VE)
CARD GOAL: Create and send a newsletter/email according to the defined frame.CSM - WORKING FRAME: ⚠️MANDATORY TO START CARD⚠️- Description: What is the purpose of this email?- Destination URL(s):- Languages:ASSIGNED ROLES: Customer Success Manager (CSM) / Team Lead (TL) / Copywriter (CW) / Graphic Designer (GD)
CARD GOAL: Create and send a newsletter/email according to the defined frame.CSM - WORKING FRAME: ⚠️MANDATORY TO START CARD⚠️- Description: What is the purpose of this email?- Destination URL(s):- Languages:ASSIGNED ROLES: Customer Success Manager (CSM) / Team Lead (TL) / Copywriter (CW) / Graphic Designer (GD)
CARD GOAL: Create and send a newsletter/email according to the defined frame.CSM - WORKING FRAME: ⚠️MANDATORY TO START CARD⚠️- Description: What is the purpose of this email?- Destination URL(s):- Languages:ASSIGNED ROLES: Customer Success Manager (CSM) / Team Lead (TL) / Copywriter (CW) / Graphic Designer (GD)
CARD GOAL: Create and send a newsletter/email according to the defined frame.CSM - WORKING FRAME: ⚠️MANDATORY TO START CARD⚠️- Description: What is the purpose of this email?- Destination URL(s):- Languages:ASSIGNED ROLES: Customer Success Manager (CSM) / Team Lead (TL) / Copywriter (CW) / Graphic Designer (GD)
CARD GOAL: Write a blog article BUSINESS OBJECTIVES / KPIs: Organic Trafic / Information TASK DESCRIPTION: Doc de briefing : https://docs.google.com/document/d/1dTCrDHRwKforwfRQ0ywVE5aVcERJVP99_aRR5qt2sA0/edit# ASSIGNED ROLES: Content Writer
CARD GOAL: Write a blog article BUSINESS OBJECTIVES / KPIs: Organic Trafic / Information TASK DESCRIPTION: Doc de briefing : https://docs.google.com/document/d/1dTCrDHRwKforwfRQ0ywVE5aVcERJVP99_aRR5qt2sA0/edit# ASSIGNED ROLES: Content Writer
CARD GOAL: Write a blog article BUSINESS OBJECTIVES / KPIs: Organic Trafic / Information TASK DESCRIPTION: Doc de briefing : https://docs.google.com/document/d/1dTCrDHRwKforwfRQ0ywVE5aVcERJVP99_aRR5qt2sA0/edit# ASSIGNED ROLES: Content Writer
CARD GOAL: Write a blog article BUSINESS OBJECTIVES / KPIs: Organic Trafic / Information TASK DESCRIPTION: Doc de briefing : https://docs.google.com/document/d/1dTCrDHRwKforwfRQ0ywVE5aVcERJVP99_aRR5qt2sA0/edit# ASSIGNED ROLES: Content Writer
CARD GOAL: Develop a series of email triggered by an event in order to reach a defined KPI.BUSINESS OBJECTIVES / KPIs: [ ]WORKING FRAME:- Destination URL: [ ]- Trigger: [Example: "Form submission"]- Language: [ ]TASK DESCRIPTION: [ ]GUIDELINES / RELATED INFORMATION: - Deliverable - Journey mapping using a tool like Miro or Google Drawing. Example ]ASSIGNED ROLES: TL/CRM MANAGER
CARD GOAL: Develop a series of email triggered by an event in order to reach a defined KPI.BUSINESS OBJECTIVES / KPIs: [ ]WORKING FRAME:- Destination URL: [ ]- Trigger: [Example: "Form submission"]- Language: [ ]TASK DESCRIPTION: [ ]GUIDELINES / RELATED INFORMATION: - Deliverable - Journey mapping using a tool like Miro or Google Drawing. Example ]ASSIGNED ROLES: TL/CRM MANAGER
CARD GOAL: Launch a new digital campaign based on client's media plan event and tiered pricing model. Lien Plan média 2025https://docs.google.com/spreadsheets/d/1TQfq1KmAzrX7fIP-GBRmYU8ANvkn56qPRCSk17_XenA/edit?usp=sharingGUIDELINES / RELATED INFORMATION:- Facebook Ads Formats guide: https://www.facebook.com/business/ads-guide- Google Ads Performance Max guide: https://support.google.com/google-ads/answer/10724896- Google Ads create video for Performance Max : https://www.youtube.com/watch?v=l1Fbsvrk_UQ ASSIGNED ROLES: Customer Success Manager (CSM) / Team Lead (TL) / PPC Manager (PPC) / Graphic Designer (GD) / Video Editor (VE)
CARD GOAL: Create and send a newsletter/email according to the defined frame.CSM - WORKING FRAME: ⚠️MANDATORY TO START CARD⚠️- Description: What is the purpose of this email?- Destination URL(s):- Languages:ASSIGNED ROLES: Customer Success Manager (CSM) / Team Lead (TL) / Copywriter (CW) / Graphic Designer (GD)
CARD GOAL: Develop a series of email triggered by an event in order to reach a defined KPI.BUSINESS OBJECTIVES / KPIs: [ ]WORKING FRAME:- Destination URL: [ ]- Trigger: [Example: "Form submission"]- Language: [ ]TASK DESCRIPTION: [ ]GUIDELINES / RELATED INFORMATION: - Deliverable - Journey mapping using a tool like Miro or Google Drawing. Example ]ASSIGNED ROLES: TL/CRM MANAGER
CARD GOAL: Prototyping (Conception) according to the clients strategy and goalsLetzshop va avoir la possibilité avec Letzshop Bricks de redesigner sa Homepage. Proposer une Homepage “state of the art” e-commerce pour la merketplace.Proposer une optimisation de la navigation de la Homepage.Revoir la navigation principale et ses catégories. Proposer un megamenu?Proposer des améliorations en termes de design et d’affichage des différentes informations. BUSINESS OBJECTIVES / KPIs: [ here ]TASK DESCRIPTION: [ ]GUIDELINES / RELATED INFORMATION:→ Document 1 : AI_Prompts Library_Master → Document 2 : [TEMPLATE - MAKE A COPY] [client name] - Digital Strategy (Client's Intelligence)→ Document 3 : Limits of content elements to respect, according to projectCARD OWNER: UX
CARD GOAL: Run an effective project review and groom the backlog in alignment with Objective & Key Results of the project. Conduct at the end of each project cycle.Description:This is a monthly recurring project management card in which the team timesheets the following tasks- Meetings, preparations and exchanges- Project management & team briefings- Backlog management, creation and prioritisation of stories in the project- Management of spontaneous requestsASSIGNED ROLES: TL, CSM
CARD GOAL: Recheck all Google Ads Performance Max campaigns + DSA. Recheck, adjust, budgets & create prod cards if we need to revamp the current campaigns Plan média 2025https://docs.google.com/spreadsheets/d/1TQfq1KmAzrX7fIP-GBRmYU8ANvkn56qPRCSk17_XenA/edit?usp=sharing RESOURCES:Google Ads Performance Max guide: https://support.google.com/google-ads/answer/10724896Google Ads create video for Performance Max : https://www.youtube.com/watch?v=l1Fbsvrk_UQCampaign report template ASSIGNED ROLES: Customer Success Manager (CSM) / Team Lead (TL) / PPC Manager (PPC) / Graphic Designer (GD)
CARD GOAL: Launch a new digital campaign based on client's media plan event and tiered pricing model. Lien Plan média 2025https://docs.google.com/spreadsheets/d/1TQfq1KmAzrX7fIP-GBRmYU8ANvkn56qPRCSk17_XenA/edit?usp=sharingGUIDELINES / RELATED INFORMATION:- Facebook Ads Formats guide: https://www.facebook.com/business/ads-guide- Google Ads Performance Max guide: https://support.google.com/google-ads/answer/10724896- Google Ads create video for Performance Max : https://www.youtube.com/watch?v=l1Fbsvrk_UQ ASSIGNED ROLES: Customer Success Manager (CSM) / Team Lead (TL) / PPC Manager (PPC) / Graphic Designer (GD) / Video Editor (VE)
CARD GOAL: Write a blog article BUSINESS OBJECTIVES / KPIs: Organic Trafic / Information TASK DESCRIPTION: Doc de briefing : https://docs.google.com/document/d/1dTCrDHRwKforwfRQ0ywVE5aVcERJVP99_aRR5qt2sA0/edit# ASSIGNED ROLES: Content Writer
CARD GOAL: Write a blog article BUSINESS OBJECTIVES / KPIs: Organic Trafic / Information TASK DESCRIPTION: Doc de briefing : https://docs.google.com/document/d/1dTCrDHRwKforwfRQ0ywVE5aVcERJVP99_aRR5qt2sA0/edit# ASSIGNED ROLES: Content Writer
CARD GOAL: Launch a new digital campaign based on client's media plan event and tiered pricing model. LEARN 2025:Impressions : 1MCouverture : 109 000Clics : 16 000CTR : 2,30 %CPC : 0,11 € Interactions : 78 386Likes : 582Partages : 16 Ventes : 171CA : 16 386,42 €Budget : 2 500 €ROAS : x 6,56 Lien Plan média 2025 https://docs.google.com/spreadsheets/d/1TQfq1KmAzrX7fIP-GBRmYU8ANvkn56qPRCSk17_XenA/edit?usp=sharingGUIDELINES / RELATED INFORMATION:- Facebook Ads Formats guide: https://www.facebook.com/business/ads-guide- Google Ads Performance Max guide: https://support.google.com/google-ads/answer/10724896- Google Ads create video for Performance Max : https://www.youtube.com/watch?v=l1Fbsvrk_UQ ASSIGNED ROLES: Customer Success Manager (CSM) / Team Lead (TL) / PPC Manager (PPC) / Graphic Designer (GD) / Video Editor (VE)
CARD GOAL: Create and send a newsletter/email according to the defined frame. LEARN:Ouvertures3 818Taux d'ouverture55,9% Clics197Click-through rate2,88%, en forte augmentation vs mailing précédents → approche validé pour le template catégorie Désinscriptions16Taux de désinscription0,23% CSM - WORKING FRAME: ⚠️MANDATORY TO START CARD⚠️- Description: What is the purpose of this email?- Destination URL(s):- Languages: ASSIGNED ROLES: Customer Success Manager (CSM) / Team Lead (TL) / Copywriter (CW) / Graphic Designer (GD)
CARD GOAL: Ensure a website is compliant with digital accessibility criteria laid out by Luxembourg regulationTASK DESCRIPTION:Mise en conformité accessibilité (10h - c.f. devis EST-2023-1575):Modifications pour conformité WCAG 2.1Mise en place d’une page de déclaration sur l’accessibilitéSoumission auprès du SITGUIDELINES / RELATED INFORMATION:Checklist & points: https://docs.google.com/spreadsheets/d/1Ypk5SmM96-f-dzQ2BtAGV-GgNeQ-TrPqwd4CFza5P2A/edit#gid=0https://accessibilite.public.lu/fr/rgaa4.1/criteres.html ASSIGNED ROLES: FE
GOAL: Quality check before launching a website or Landing page website- Installation GA4, Matomo ou Piwick (à définir) - Redirections - Planification mise en ligne avec client - Configuration DNS, coordination technique - Tests fonctionnels ------------------------------------- - Prestation en régie -------------------------------------ASSIGNED ROLES: FE/DA/IT/TL/UX
CARD GOAL:- Formation en visioconférence - Sauvegarde de la formation (si désiré) - Durée +/- 2 heures ------------------------------------- - Prestation au forfait ------------------------------------- GUIDELINES / RELATED INFORMATION:Google Ads Training (EN) - hereGoogle Ads Training (FR) - hereGA4 Training : Emails before and afterNPS : Zoho Survey (DO NOT FORGET → append organisation and training parameters.exemple: ?organisation=Bernard%20Massard&training=Google%20Analytics%204)ASSIGNED ROLES: Customer Success Manager (CSM), Trainer
GOAL: Design CreationWEBDESIGN PERSONNALISÉMODIFICATIONS TEMPLATE ACTUEL - Adaptations du template actuel - Gestion champs manquants et nouveaux champs (si nécessaire) à afficher sur le site - Modification des filtres et autres éléments du site ------------------------------------- - Prestation en régie -------------------------------------GUIDELINES / RELATED INFORMATION:- checks fichiers/files - corporate guidelines - add link to individual design -OR- provide a wireframe to display the layout of the page.→ Reminder : Limits of content elements to respect, according to projectCARD OWNER: UX
TASK DESCRIPTION: DÉVELOPPEMENT SUR MESUREIMPORT Import des données principales des fédérations & clubs depuis SP-RAS (myguichet) - API au format XML comme indiqué dnas les deux fichiers envoyés fin 2024 par email - Création automatique des clubs & fédérations - Envoi d'un mail avec mot de passe pour que la personne se connecte à la plateforme (nouveau compte) - Si le compte existe déjà, mettre à jour les données - Si une entrée est marquée comme à supprimer (désactiver le compte et le club ou la fédération) - Gestion d'un historique des modifications en cas de problème pour relancer les synchronisations ------------------------------------- - Prestation en régie ------------------------------------- ASSIGNED ROLES: [CSM, DA, TL]
TASK DESCRIPTION: DÉVELOPPEMENT SUR MESUREACCÈS UTILISATEURS Développement partie accès utilisateurs (fédérations & clubs) pour: - Dashboard - Gestion du profil - Gérer son/ses clubs (logo, autres infos) - Gérer son/ses fédérations (logo, autres infos) - Gestion des droits (fédérations & clubs) - Système de validation (clubs) ? A confirmer - Données principales intégrées dans SP-RAS (myguichet) en readonly - Ajout potentiel de champs/données si nécessaire ------------------------------------- - Prestation en régie ------------------------------------- ASSIGNED ROLES: [CSM, DA, TL]
TASK DESCRIPTION: DÉVELOPPEMENT SUR MESURETESTS & DÉPLOIEMENT - Intégration continue - Tests unitaires et fonctionnels - Setup environnement staging & production ------------------------------------- - Prestation en régie ------------------------------------- ASSIGNED ROLES: [CSM, DA, TL]
CARD GOAL: Run an effective project review and groom the backlog in alignment with Objective & Key Results of the project. Conduct at the end of each project cycle. GESTION DE PROJET- Meetings et échanges client - Coordination production - Suivi budget ------------------------------------- - Prestation en régie -------------------------------------ASSIGNED ROLES: TL, CSM
TASK DESCRIPTION: - Pour imprévus, modifications & maintenance pour l'année 2025. PRODUCTION Tâches à exécuter selon backlog et priorisation avec le client - Maintenance et tickets client - Ajouts de nouvelles fonctionnalités - Services annuels / Nouveaux abonnements (Première année) - Optimisation de l'ergonomie du site - Création de contenu: articles de blog, élément visuels, traduction, création vidéo, illustration, etc - Insertion de contenu - Création et Optimisation Campagnes Digitales CONSULTING, PLANNING & MONITORING - Consulting - Planning ------------------------------------- - Prestation valable jusqu'au 31/12/2026 - Prestation en régie - Facturation trimestrielle ------------------------------------- ASSIGNED ROLES: [CSM, DA, TL]
CARD GOAL: Prototyping (Conception) according to the clients strategie and goalsBUSINESS OBJECTIVES / KPIs: [ here ]TASK DESCRIPTION: [ ]GUIDELINES / RELATED INFORMATION: [ ]ASSIGNED ROLES: TL
CARD GOAL: Copy that convertsBUSINESS OBJECTIVES / KPIs: [ here ]WORKING FRAME:- Destination URL: [ ]- Personas: [Ad link]- Corporate guidelines: [ ]- Unique Value Proposition: [ ]- Communications Guidelines: [ ]TASK DESCRIPTION:[ ]GUIDELINES / RELATED INFORMATION: - - ASSIGNED ROLES: TL/Copywriter
GOAL: Design CreationBUSINESS OBJECTIVES / KPIs: [ here ]WORKING FRAME:- [Add links to personas, corporate guidelines, unique value proposition, communications guidelines, ... documents on the client's dashboard]TASK DESCRIPTION: [ ]GUIDELINES / RELATED INFORMATION: - add link to individual design -OR- provide a wireframe to display the layout of the page.- ASSIGNED ROLES: TL/UX/FE/CSM
GOAL: Frontend implementation of a new landing pageBUSINESS OBJECTIVES / KPIs: [ here ]WORKING FRAME:- Destination URL: [ ]- Personas: [ ]- Corporate guidelines: [ ]TASK DESCRIPTION: GUIDELINES / RELATED INFORMATION: ASSIGNED ROLES: TL/UX/FE/DA
GOAL: Insert copy in CMS according to briefTASK DESCRIPTION: [ ]GUIDELINES / RELATED INFORMATION: - - ASSIGNED ROLES: TL/WM/SEO/UX
GOAL: Quality check before launching a website or Landing page websiteGUIDELINES / RELATED INFORMATION:--ASSIGNED ROLES: FE/DA/IT/TL/UX
CARD GOAL: [ … ]A l’aide de chat gpt, générer un lead magnet puis voir avec jess pour création du supportBUSINESS OBJECTIVES / KPIs: [ … ]TASK DESCRIPTION:ASSIGNED ROLES: [CSM, DA, TL]
CARD GOAL:Optimisations for ongoing PPC campaignsFRAME:- Channel(s): [Google Ads]- KPI: [Purchase, ROAS]- Budget: [1 800 € / month]TRACKING DOCUMENT:https://docs.google.com/spreadsheets/d/1Wu0Y8wHYIDaatqJ0KT7BUhYVa1BYl89lnJeKEns9F7U/edit?usp=sharingMONITORING DOCUMENT:https://lookerstudio.google.com/reporting/4129ff35-aaf3-42ef-a802-b928f9953533ASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaignsFRAME:- Channel(s): [Google Ads]- KPI: [Sign-up, CPA, CPL]- Budget: [600 € / month]TRACKING DOCUMENT:https://docs.google.com/spreadsheets/d/1Wu0Y8wHYIDaatqJ0KT7BUhYVa1BYl89lnJeKEns9F7U/edit?usp=sharingMONITORING DOCUMENT:https://lookerstudio.google.com/reporting/4129ff35-aaf3-42ef-a802-b928f9953533ASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaigns.FRAME:- Channel(s): [Google Ads]- KPI: [Branding, Directions (Google Hosted)]- Budget: [650 € / mois]- Langue: [EN]TRACKING DOCUMENT:https://docs.google.com/spreadsheets/d/1Q4oJjpm2sy2yP_DjfVdRfdA5V1i1NE_3Ha3dBSvffkA/edit#gid=1124995685Google Ads Solutionshttps://docs.google.com/spreadsheets/d/1LuMLyGzq4Y9sxwFmJLIdwAo_Hmo-G-3KBqYn5QrinjQ/edit?usp=sharingASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaigns. SAV Only pour l’instant FRAME:- Channel(s): [Google Ads]- KPI: [Leads]- Budget: [500 € / monthly]TRACKING DOCUMENT:https://docs.google.com/spreadsheets/d/1M9rRJ_x7WDawwL0XgfEGLLhpFe2GmuJ_Eu8Byjrnn6w/edit?gid=0#gid=0 MONITORING DOCUMENT:ASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaigns FRAME:- Channel(s): [Google Ads]- KPI: [Awareness, Clicks]- Budget: [unlimited - Google Ads Grants]TRACKING DOCUMENT: https://docs.google.com/spreadsheets/d/1B_Kw20KHzwWayNp7SeHueNbkKraHlqPQh_m7uG2IB0c/edit?usp=sharing MONITORING DOCUMENT:[ Create a copy of this template, name it accordingly, and follow Greg’s process ]ASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaigns FRAME:- Channel(s): [Google Ads]- KPI: [Awareness, Clicks]- Budget: [unlimited - Google Ads Grants]TRACKING DOCUMENT: https://docs.google.com/spreadsheets/d/1B_Kw20KHzwWayNp7SeHueNbkKraHlqPQh_m7uG2IB0c/edit?usp=sharing MONITORING DOCUMENT:[ Create a copy of this template, name it accordingly, and follow Greg’s process ]ASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaigns FRAME:- Channel(s): [Google Ads, Facebook Ads, ...]- KPI: [Leads, Purchases, ...]- Budget: [300 € / monthly / platform]TRACKING DOCUMENT:https://docs.google.com/spreadsheets/d/1xkMLWat0LcYnodxBtlEepAQgMTAEsDsxVzohMHt_9no/edit?gid=989353326#gid=989353326 MONITORING DOCUMENT:[ Create a copy of this template, name it accordingly, and follow Greg’s process ]ASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaigns REPARTITION HEURES OPTIS :- 3 heures Google Ads (Clément)- 1 heure Meta Ads (Antoine)FRAME:- Channel(s): Google Ads- KPI: Purchases, ROAS- Budget: [1 200 € / monthly / Google Ads], stop during 3 first weeks in AugustTRACKING DOCUMENT:https://docs.google.com/spreadsheets/d/18DzLcnf8NyBrrkWTDsxkXnF12nwgWbLXYm9zOAVPU7c/edit#gid=568298239 Google Ads Solutions:https://docs.google.com/spreadsheets/d/1VuoJ_x96LEBfGf9hoHoEFfdSE-gnry0PQEGdFEARUtM/edit?usp=sharingASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaignsFRAME:- Channel(s): [Google Ads]- KPI: [Leads]- Budget: [600 € / monthly]TRACKING DOCUMENT:https://docs.google.com/spreadsheets/d/1V9iCN05fY9ZpnieVL3gsMuMmHf46dE3Hb_mQtJEmvok/edit#gid=0Google Ads Solutions:https://docs.google.com/spreadsheets/d/1SmTeeKqJxKUc41x6qjrTLOlSL8MK8Bnd9ieGHfgq7Tk/edit?usp=sharingMONITORING DOCUMENT:ASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaigns. FRAME:- Channel(s): Facebook Ads- KPI: Landing page views- Budget: 5 830 € / mois/* TRACKING DOCUMENT:https://docs.google.com/spreadsheets/d/10cVqzYCPbJXKF0gcSXgaqpc3WHI3Npqsp_5efNDTbpE/edit?usp=sharing ASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaigns. SAV Only pour l’instant FRAME:- Channel(s): [Google Ads]- KPI: [Leads]- Budget: [500 € / monthly]TRACKING DOCUMENT:https://docs.google.com/spreadsheets/d/1mVhoTyfzhU7AJZZRdESoGYMnd67jIPd6pJd4w0_3rjA/edit#gid=1955575547 MONITORING DOCUMENT:ASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaigns FRAME:- Channel(s): [Google Ads]- KPI: [Website conversions, Local actions]- Budget: Mai : 400 € / moisJuin : 400 € / moisJuillet : 400 € / moisAout : 400 € / moisSeptembre : 150 € / mois TRACKING DOCUMENT:https://docs.google.com/spreadsheets/d/1BfzIVCrvY9u2i3viUAYncIL7F5CU55kd0NM1KJTHvUo/edit#gid=1444556524 Google Ads Solutions:https://docs.google.com/spreadsheets/d/1R4VhZqx8Hw9MyG-hyLCnUPqk_JZ9aSYjaZoyS1ZsipQ/edit?usp=sharing ASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaigns REPARTITION HEURES OPTIS :- 3 heures Google Ads (Achille)- 1 heure Meta Ads (Antoine) FRAME:- Channel(s): [Google Ads]- KPI: [Conversion, CPA, ROAS]- Budget: [1 220 € / monthly / Google Ads] TRACKING DOCUMENT:https://docs.google.com/spreadsheets/d/1t6zbUDerOWwQbSeQnxtp5DtGgiiWZfDRz3Wu0n7O_b4/edit#gid=263123815 Google Ads Solutions:https://docs.google.com/spreadsheets/d/1gRoQ-JWTZMbxIVzD6Sx74qGBpceo1KfgmD_DC_Rl2EQ/edit?usp=sharing ASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaignsTL - FRAME: ⚠️MANDATORY TO START CARD⚠️- Channel(s): Google Ads- KPI: Purchases, ROAS- Budget: 9 000 € / monthlyTRACKING DOCUMENT:https://docs.google.com/spreadsheets/d/10cVqzYCPbJXKF0gcSXgaqpc3WHI3Npqsp_5efNDTbpE/edit#gid=1906314190Google Ads Solutions:https://docs.google.com/spreadsheets/d/1nyE4mhnrCHqHyB84e7NjHGdJifD-w-wXf3Bvq8TnIbk/edit?usp=sharingDATA STUDIO MONITORING :ASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaignsFRAME:- Channel(s): [Google Ads]- KPI: [Awareness & Purchases]- Budget: [1 250 € / monthly / Google Ads]TRACKING DOCUMENT:https://docs.google.com/spreadsheets/d/1Q1Gq-wxTIu--R1npHVURg5SkITNw03nAFGH_MQylVN8/edit#gid=155557823Google Ads Solutions:https://docs.google.com/spreadsheets/d/1DoYtpXudVpb1HQ_zKFPoYuGhihFWK9ot7J7ufqpvMV4/edit?usp=sharingASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaigns. REPARTITION HEURES OPTIS :- 3 heures Google Ads (Clément)- 1 heure Meta Ads (Antoine)FRAME:- Channel(s): [Google Ads]- KPI: [Leads]- Budget: [1 833 € / mois]- Langue: [FR+EN] TRACKING DOCUMENT:https://docs.google.com/spreadsheets/d/1lS5vFII6ozkdMfO9zXkU8jlkhk8oyh_9hhCdvuuJHwA/edit#gid=1124995685 Google Ads Solutions:https://docs.google.com/spreadsheets/d/1vcfMgylVV85Kc4cowYBYEWgMk4kt8GP46QKAHTAq36k/edit?usp=sharing Monitoring : https://lookerstudio.google.com/reporting/c591f636-0e00-4e98-a1fa-735b9e562817 (2023) ASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaigns FRAME:- Channel(s): [Google Ads]- KPI: [Leads, Purchases, ...]- Budget: [850 € / month]TRACKING DOCUMENT:https://docs.google.com/spreadsheets/d/14bwCBY0HTBlR3LHrCcWMamgCpTJwdJKfLavJYxBWjCY/edit#gid=155149048 Google Ads Solutions:https://docs.google.com/spreadsheets/d/1x9HLVZspPEPl7jVGTE1md5LPECsUf5jsm4V2XNZb9yA/edit?usp=sharing Monitoring:https://lookerstudio.google.com/reporting/7212132c-120d-4018-9c11-3b12ee63810e (2023)ASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaignsFRAME:- Channel(s): [Google Ads]- KPI: [Leads, Purchases, ...]- Budget: [5k / year | 13 € / day]- Langue: [EN]TRACKING DOCUMENT:https://docs.google.com/spreadsheets/d/1YS3lB8lrNhTmvsMvEzrkbGoEpQ85w4kCirxnOBdCTkc/edit?usp=sharingGoogle Ads Solutionshttps://docs.google.com/spreadsheets/d/1YR7ap5_XNEJP1ucZJICwYetsXN6c2njqm3i5BpQElb8/edit?usp=sharingMonitoring :https://lookerstudio.google.com/reporting/9cbe7f74-ff57-4173-8227-d6440a93c4a1ASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaignsFRAME:- Channel(s): [Google Ads]- KPI: [Leads]- Budget: [env. 1 125 € / mois] → ⚠️ 13 500 € / an MAX- Langue: [FR,EN,DE] TRACKING DOCUMENT:https://docs.google.com/spreadsheets/d/1ymoBlH-hf_TvNpoKsll3Uheqyq7xfA8Ye-hsGJWiMohE/edit#gid=843341788 Google Ads Solutions:https://docs.google.com/spreadsheets/d/13PNuaS0ioiXNZLEOjgDIEyfRInSTU1AjASWqv0WZxec/edit?usp=sharing Monitoring :https://lookerstudio.google.com/u/0/reporting/42c3ab94-1cbb-46e0-af5d-abb284e37863 (2023) ASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaigns.FRAME:- Channel(s): [Google Ads]- KPI: [Leads, Purchases, ...]- Budget: [500 € / mois]- Langue: [EN]- Periode: [Janvier, Fevrier, Juillet, Août, Septembre, Novembre Décembre 2024]TRACKING DOCUMENT:https://docs.google.com/spreadsheets/d/1riBPN7cb7-_FaQbf4-Mf-VHTDRG9SzWNhTqOrIkqQhQ/edit#gid=1963684411ASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaigns FRAME:- Channel(s): [Google Ads, Facebook Ads, ...]- KPI: [Leads, Purchases, ...]- Budget: [XX € / monthly / platform]TRACKING DOCUMENT:https://docs.google.com/spreadsheets/d/1S19D0KsSFGwOwsDaUn0yaliM8HjFwwg3TiMtrbvLogM/edit?gid=0#gid=0 MONITORING DOCUMENT:[ Create a copy of this template, name it accordingly, and follow Greg’s process ]ASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaigns. FRAME:- Channel(s): Facebook Ads- KPI: Landing page views- Budget: 333 € / monthly/* TRACKING DOCUMENT:https://docs.google.com/spreadsheets/d/1Q1Gq-wxTIu--R1npHVURg5SkITNw03nAFGH_MQylVN8/edit?usp=sharingASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)