Adm. Comm. de Frisange - Contrat Maintenance 76h 2025 - frisange.lu #2109
GOAL: Setup Premium featuresGUIDELINES / RELATED INFORMATION:--- Premium ---✓ Hébergement sécurisé✓ Certificat SSL Let's Encrypt✓ Certificat SSL personnel (non fourni)✓ Mises à jour CMS✓ 50G de stockage✓ Nom de domaine personnalisé pour les e-mails sortants✓ Backups 15 jours✓ SLA 99.5%✓ Firewall & CDN (WAF)✓ Monitoring uptime (alertes)✓ Frais annuelsASSIGNED ROLES: FE/IT/TL
GOAL: TASK DESCRIPTION: GUIDELINES / RELATED INFORMATION: ASSIGNED ROLES: DEV
GOAL: TASK DESCRIPTION: GUIDELINES / RELATED INFORMATION: ASSIGNED ROLES: DEV
GOAL: TASK DESCRIPTION: GUIDELINES / RELATED INFORMATION: ASSIGNED ROLES: DEV
CARD GOAL : Setup site web gdpr friendly according to our processASSIGNED ROLES: CSM/DA/FE
CARD GOAL: Set up and configure the Equalweb tool on the website to ensure digital accessibility in compliance with Luxembourg standards and RGAA 4.1 criteria. PLAN : (MEDIUM / LARGE) to define TASK DESCRIPTION:Install, configure, and test the Equalweb tool on the target website.Verify that all key functionalities are active (widget, accessibility options, mobile compatibility).Coordinate with the team to validate display and performance.GUIDELINES / RELATED INFORMATION:Equalweb : https://equalweb.com/RGAA 4.1 : https://accessibilite.public.lu/fr/rgaa4.1/criteres.htmlLuxembourg Regulation overviewASSIGNED ROLES: FE, QSO (Jess), CSM, ADMIN
CARD GOAL: Run an effective project review and groom the backlog in alignment with Objective & Key Results of the project. Conduct at the end of each project cycle.Description:This is a monthly recurring project management card in which the team timesheets the following tasks- Meetings, preparations and exchanges- Project management & team briefings- Backlog management, creation and prioritisation of stories in the project- Management of spontaneous requestsASSIGNED ROLES: TL, CSM
GOAL: Setup Premium featuresGUIDELINES / RELATED INFORMATION:--- Premium ---✓ Hébergement sécurisé✓ Certificat SSL Let's Encrypt✓ Certificat SSL personnel (non fourni)✓ Mises à jour CMS✓ 50G de stockage✓ Nom de domaine personnalisé pour les e-mails sortants✓ Backups 15 jours✓ SLA 99.5%✓ Firewall & CDN (WAF)✓ Monitoring uptime (alertes)✓ Frais annuelsASSIGNED ROLES: FE/IT/TL
CARD GOAL: Ensure a website is compliant with digital accessibility criteria laid out by Luxembourg regulation ACCESSIBILITY - PLUG-IN - SET UP- Ouverture d'un compte Equalweb (ou similaire)- Intégration sur votre site - Configuration et documentation - Adaptation Page politique de confidentialité- Adaptation / Création Page déclaration sur l'accessibilité-------------------------------------- Prestation au forfait-------------------------------------PLAN : (MEDIUM / LARGE / HUGE) to define TASK DESCRIPTION:Use the provided checklist of actions below to implement what is needed to be compliant.GUIDELINES / RELATED INFORMATION:Checklist & points: https://docs.google.com/spreadsheets/d/1Ypk5SmM96-f-dzQ2BtAGV-GgNeQ-TrPqwd4CFza5P2A/edit#gid=0https://accessibilite.public.lu/fr/rgaa4.1/criteres.html ASSIGNED ROLES: FE
CARD GOAL: installer le Gestion de bannière cookie dynamique Cookiebot ou CookieFirst- Ouverture d'un compte chez un fournisseur de Cookie Consent Manager partenaire- Intégration sur votre site et utilisation de la Google Consent API pour Google Tag Manager- Configuration et documentation du Cookie Consent Manager- Adaptations Page politique de confidentialité-------------------------------------- Prestation au forfait-------------------------------------WORKING FRAME (TO BE FILLED BY THE CSM BEFORE STARTING):SubscriptionEstimate number: #1975CCM Provider: [Cookiefirst]CCM Subscription : [Small : Open pricing table]e-connect Subscription : [Small : Open pricing table]Billing : [billed] CCM set up:Affected websites/subdomains: [2025.mertzig.lu]Set up: [e-connect]If custom, describeGUIDELINES & RELATED INFORMATION:Related Documents: ticket number, mail, devis...ASSIGNED ROLES: DA, FE
TASK DESCRIPTION: GMS - Accès - Installation du système de gestion communale - GMS - Accès GMS - Mises à jour GMS - Certificat SSL Let's Encrypt - Configuration d'un sous-domaine pour l'accès à l'outil - Gestion des utilisateurs - Hébergement sécurisé - Formation par vidéo pour votre équipe - Nom de domaine personnalisé pour les e-mails sortants - Backups 15 jours - SLA 99.5% - Monitoring uptime (alertes) ------------------------------------- - Prestation au forfait - Facturation annuelle - Préavis de résiliation : 1 mois avant date d'échéance ASSIGNED ROLES: [CSM, DA, TL]
TASK DESCRIPTION:- Inscription des associations - Inscription des bénévoles - Création d'annonces par les associations - Gestion des rôles et des intérêts Algorithme de mise en relation entre bénévoles et associations Mise en relation automatisée et notifications Options supplémentaires disponibles sur demande : - Connexion avec le module "Gestion des Organisations" ------------------------------------- - Prestation au forfait - Facturation annuelle - Préavis de résiliation : 1 mois avant date d'échéance ------------------------------------- ASSIGNED ROLES: [CSM, DA, TL]
GOAL: Frontend implementation of a new landing pageIMPLÉMENTATION QUILIUM CMS SaaS- Configuration technique du CMS - Implémentation des maquettes graphique en responsive webdesign - Création du sitemap dans le CMS - Quality checks (graphiques et techniques) - Collections: Médiathèque - Site en 1 langue(s) - Mise en conformité GDPR (Base) ------------------------------------- - Prestation en régie ------------------------------------- BUSINESS OBJECTIVES / KPIs: [ here ]WORKING FRAME:- Destination URL: [ ]- Personas: [Ad link]- Corporate guidelines: [ ]TASK DESCRIPTION: [ ]GUIDELINES / RELATED INFORMATION: Reminder : Limits of contents element to respect, according to projectCARD OWNER: TL/UX/FE/DA
GOAL: Design CreationWEBDESIGN PERSONNALISÉ- Webdesign personnalisé de 3 types de pages en version desktop et mobile : Home, Médiathèque (+Filtres), Page Template avec bibliothèque d'éléments) - 2 allers-retours pour adaptations - Validation client du concept visuelle avant implémentation ------------------------------------- - Prestation en régie ------------------------------------- Digital Strategy: [ here ]TASK DESCRIPTION: [Check quote from number of pages type to design]GUIDELINES / RELATED INFORMATION:- checks fichiers/files - corporate guidelines - add link to individual design -OR- provide a wireframe to display the layout of the page.→ Reminder : Limits of content elements to respect, according to projectCARD OWNER: UX
ATTENTION : do not include timesheet inside this card. This card must be inserted in the project in addition with current 1-5 productions cards CARD OWNER : TL
CARD GOAL: Run an effective project review and groom the backlog in alignment with Objective & Key Results of the project. Conduct at the end of each project cycle.Description:This is a monthly recurring project management card in which the team timesheets the following tasks- Meetings, preparations and exchanges- Project management & team briefings- Backlog management, creation and prioritisation of stories in the project- Management of spontaneous requestsASSIGNED ROLES: TL, CSM
CARD GOAL: Run an effective project review and groom the backlog in alignment with Objective & Key Results of the project. Conduct at the end of each project cycle.Description:This is a monthly recurring project management card in which the team timesheets the following tasks- Meetings, preparations and exchanges- Project management & team briefings- Backlog management, creation and prioritisation of stories in the project- Management of spontaneous requestsASSIGNED ROLES: TL, CSM
CARD GOAL: Run an effective project review and groom the backlog in alignment with Objective & Key Results of the project. Conduct at the end of each project cycle.Description:This is a monthly recurring project management card in which the team timesheets the following tasks- Meetings, preparations and exchanges- Project management & team briefings- Backlog management, creation and prioritisation of stories in the project- Management of spontaneous requestsASSIGNED ROLES: TL, CSM
GOAL: Frontend implementation of a new landing pageBUSINESS OBJECTIVES / KPIs: [ here ]WORKING FRAME:- Destination URL: [ ]- Personas: [Ad link]- Corporate guidelines: [ ]TASK DESCRIPTION: [ ]GUIDELINES / RELATED INFORMATION: Reminder : Limits of contents element to respect, according to projectCARD OWNER: TL/UX/FE/DA
GOAL: Frontend implementation of a new landing pageBUSINESS OBJECTIVES / KPIs: [ here ]WORKING FRAME:- Destination URL: [ ]- Personas: [Ad link]- Corporate guidelines: [ ]TASK DESCRIPTION: [ ]GUIDELINES / RELATED INFORMATION: Reminder : Limits of contents element to respect, according to projectCARD OWNER: TL/UX/FE/DA
GOAL: Design CreationDigital Strategy: [ here ]TASK DESCRIPTION: [Check quote from number of pages type to design]GUIDELINES / RELATED INFORMATION:- checks fichiers/files - corporate guidelines - add link to individual design -OR- provide a wireframe to display the layout of the page.→ Reminder : Limits of content elements to respect, according to projectCARD OWNER: UX
GOAL: Insert copy in CMS according to brief- Batch de 10 pages - Insertion du contenu existant dans le CMS en 4 langues - Insertion du contenu des Meta description, Page Title, et URL - 60 € par page ------------------------------------- - Prestation au forfait ------------------------------------- TASK DESCRIPTION: [ ]GUIDELINES / RELATED INFORMATION: [ ]CARD OWNER: TL/WM/SEO/UX
CARD GOAL: Transfer of know-how on a topic (Quilium, Google Ads, Google Analytics, Sendinblue, SEO, Brevo ...) Formation CMS et SEO Best Practices en visioconférence - Sauvegarde de la formation (si désiré) - Durée +/- 2 heures ------------------------------------- - Prestation au forfait ------------------------------------- CSM - FRAME: ⚠️MANDATORY TO START CARD⚠️Trainees: who are the trainees?Level of training: beginner/regular/advanced GUIDELINES / RELATED INFORMATION:Google Ads Training (EN) - hereGoogle Ads Training (FR) - hereGA4 Training : Emails before and afterNPS : Zoho Survey (DO NOT FORGET → append organisation and training parameters.exemple: ?organisation=Bernard%20Massard&training=Google%20Analytics%204)ASSIGNED ROLES: Customer Success Manager (CSM), Trainer
CARD GOAL: installer le Gestion de bannière cookie dynamique Cookiebot ou CookieFirst - Ouverture d'un compte chez un fournisseur de Cookie Consent Manager partenaire - Intégration sur votre site et utilisation de la Google Consent API pour Google Tag Manager - Configuration et documentation du Cookie Consent Manager - Adaptations Page politique de confidentialité ------------------------------------- - Prestation au forfait -------------------------------------WORKING FRAME (TO BE FILLED BY THE CSM BEFORE STARTING):SubscriptionEstimate number: EST-XXXX-XXXXCCM Provider: [Cookiebot/ Cookiefirst / Usermetrics : Choose]CCM Subscription : [Small / Medium / Large : Open pricing table]e-connect Subscription : [Small / Medium / Large : Open pricing table]Billing : [billed OR to bill OR to be deduced from project hours OR to bededuced from media budget OR describe the arrangement agreed with the client in year 1] CCM set up:Affected websites/subdomains: [to add]Set up: [e-connect OR custom]If custom, describeGUIDELINES & RELATED INFORMATION:Related Documents: ticket number, mail, devis...ASSIGNED ROLES: DA, FE
CARD GOAL: Ensure a website is compliant with digital accessibility criteria laid out by Luxembourg regulationPLAN : (MEDIUM / LARGE / HUGE) to defineTASK DESCRIPTION:Use the provided checklist of actions below to implement what is needed to be compliant.GUIDELINES / RELATED INFORMATION:Checklist & points: https://docs.google.com/spreadsheets/d/1Ypk5SmM96-f-dzQ2BtAGV-GgNeQ-TrPqwd4CFza5P2A/edit#gid=0https://accessibilite.public.lu/fr/rgaa4.1/criteres.html ASSIGNED ROLES: FE
CARD GOAL: create a Juicer access to the client via our internal account invoices@e-connect.lu PLAN selected : STARTER / PRO (keep only one choice) STARTER = 5 sources / 1 feed / 60 mn refresh ratePRO = 30 sources / 3 feeds / 10 mn refresh rate ASSIGNED ROLES: Team Lead (TL) Front End (FE), Graphic Designer (GD) RESOURCES:Juicer pricing (Starter/Pro) : https://www.juicer.io/pricingTo adapt the plan according to client’s need
CARD GOAL: Prototyping (Conception) according to the clients strategy and goals- Définition des objectifs (KPI) et coeur de cible - Architecture de l'information - Sitemap (plan du site) ------------------------------------- - Prestation au forfait ------------------------------------- BRIEFING CONCEPTION : https://docs.google.com/document/d/1NR6c_0R6eqBtmZFLhJ-TU_r9TuFuD2HnupywrPyuzFQ/edit?usp=sharingLien vers Charte graphique : https://drive.google.com/file/d/16nFiVy9v1HsyehlnCnjU1x7O04KBNdvw/view?usp=sharingBUSINESS OBJECTIVES / KPIs: [ here ]TASK DESCRIPTION: [ ]GUIDELINES / RELATED INFORMATION:→ Document 1 : AI_Prompts Library_Master → Document 2 : [TEMPLATE - MAKE A COPY] [client name] - Digital Strategy (Client's Intelligence)→ Document 3 : Limits of content elements to respect, according to projectCARD OWNER: UX
GOAL: Quality check before launching a website or Landing page website- Installation Piwick / Matomo / GA4 (à définir) - Redirections - Mise en conformité GDPR (Base) - Planification mise en ligne avec client - Configuration DNS, coordination technique ------------------------------------- - Prestation en régie -------------------------------------GUIDELINES / RELATED INFORMATION: []ASSIGNED ROLES: FE/DA/IT/TL/UX
GOAL: Design Creation- Webdesign personnalisé de 3 types de pages en version desktop et mobile (ex: Home, Page Produit, Actualités) - 2 allers-retours pour adaptations - Validation client du concept visuelle avant implémentation ------------------------------------- - Prestation en régie -------------------------------------Digital Strategy: [ here ]TASK DESCRIPTION: [Check quote from number of pages type to design]GUIDELINES / RELATED INFORMATION:- checks fichiers/files - corporate guidelines - add link to individual design -OR- provide a wireframe to display the layout of the page.→ Reminder : Limits of content elements to respect, according to projectCARD OWNER: UX
CARD GOAL: Run an effective project review and groom the backlog in alignment with Objective & Key Results of the project. Conduct at the end of each project cycle.Description:This is a monthly recurring project management card in which the team timesheets the following tasks- Meetings, preparations and exchanges- Project management & team briefings- Backlog management, creation and prioritisation of stories in the project- Management of spontaneous requestsASSIGNED ROLES: TL, CSM
TASK DESCRIPTION: Analyse des paiements PayPal et synchronisation Stripe Vérification des souscriptions annuelles PayPal, comparaison avec Stripe et enquête sur l’abonnement récemment activé Durée estimée : 1 heure ASSIGNED ROLES: [CSM, DA, TL]
CARD GOAL: Run an effective project review and groom the backlog in alignment with Objective & Key Results of the project. Conduct at the end of each project cycle.Description:This is a monthly recurring project management card in which the team timesheets the following tasks- Meetings, preparations and exchanges- Project management & team briefings- Backlog management, creation and prioritisation of stories in the project- Management of spontaneous requestsASSIGNED ROLES: TL, CSM
TASK DESCRIPTION: Gestion du stock des formations et intégration des paiements: installer, dans la section Request Formation, une option permettant de remplacer le champ Company par le nom de la formation à laquelle le membre s’est inscrit ; ajouter un bouton déclenchant l’envoi d’un e-mail standardisé une fois que le responsable de la formation a vérifié la réception du paiement. (ex: Nous avions bien reçu votre acompte, votre inscription est maintenant validée) Durée estimée : 4 heures ASSIGNED ROLES: [CSM, DA, TL]
TASK DESCRIPTION: Correction du module “Annonces” et amélioration des logs Mise à jour des annonces suite aux modifications de Medination et amélioration de la gestion des erreurs afin d’offrir plus de contexte au client. Durée estimée : 30 minutes ASSIGNED ROLES: [CSM, DA, TL]
CARD GOAL: Email Marketing Automation Systèmes d'Alarme suivant date d'installation/signature de contratBUSINESS OBJECTIVES / KPIs: [ ]WORKING FRAME:- Destination URL: [ ]- Trigger: [Example: "Form submission"]- Language: [ ]TASK DESCRIPTION: [ ]GUIDELINES / RELATED INFORMATION: - Deliverable - Journey mapping using a tool like Miro or Google Drawing. Example ]ASSIGNED ROLES: TL/CRM MANAGER
USER STORY: Attente des listes clients d’Arsène.1. Test e-mail marketing pour des clients qui ont des systèmes d'alarmes de 10-15 ans (durée de vie d'un système d'alarme)qui ont des systèmes d'alarmes de 10-15 ans (durée de vie d'un système d'alarme)Description: in order to boost e-commerce sales, it's necessary to send marketing emails regularlyExemples de solution: create 4 email marketing templates for the following :- Current special offer(s) reminder- New products this month- Event of the month (based on media plan)- Bestsellers this month (based on first 2 weeks data)Expected gain: more traffic, more sales
GOAL: Create a new page based on an already existing page type. Intégrer le nouveau “pack Doorbell” CSM - WORKING FRAME: ⚠️MANDATORY TO START CARD⚠️Page to copy: https://www.google.com/Description of new page:Language of new page: TASK DESCRIPTION: Duplicate an existing page in case of a new service, campaign or product where the initial template is already live on the website. ASSIGNED ROLES: Customer Success Manager (CSM) / Team Lead (TL) / Copywriter (CW) / Graphic Designer (GD) / Webmaster (WM)
GOAL: Create a new page based on an already existing page type. Intégrer le nouveau “pack Caméra” sur la LP Packs Alarme + créer une LP pour ce nouveau pack. En attente d’infos de la part d’Arsène. > Check mail Carole. CSM - WORKING FRAME: ⚠️MANDATORY TO START CARD⚠️Page to copy: https://www.google.com/Description of new page:Language of new page: TASK DESCRIPTION: Duplicate an existing page in case of a new service, campaign or product where the initial template is already live on the website. ASSIGNED ROLES: Customer Success Manager (CSM) / Team Lead (TL) / Copywriter (CW) / Graphic Designer (GD) / Webmaster (WM)
TASK DESCRIPTION: Créez du contenu sur des conseils de sécurité : Publiez des articles de blog, des infographies ou des vidéos sur les « Principaux problèmes de sécurité pour les maisons au Luxembourg » ou sur les « 5 moyens simples d'améliorer la sécurité à la maison ». ASSIGNED ROLES: [CSM, DA, TL]
TASK DESCRIPTION: Nous n’avons envoyé que 2 campagnes email avec Brevo sur l’année. Nous sous-utilisons cet outil et nous devons mettre en place un plan marketing relationnel avec les clients existants ainsi que les Marketing Qualified Leads. Document de travail E-mail marketing: https://docs.google.com/spreadsheets/d/1PcRbMfBpzaqtNEAe_CiPjpyrlNZAvvck0pGlknY0lIA/edit?usp=sharing ASSIGNED ROLES: [CSM, DA, TL]
CARD GOAL: Run an effective project review and groom the backlog in alignment with Objective & Key Results of the project. Conduct at the end of each project cycle.Description:This is a monthly recurring project management card in which the team timesheets the following tasks- Meetings, preparations and exchanges- Project management & team briefings- Backlog management, creation and prioritisation of stories in the project- Management of spontaneous requestsASSIGNED ROLES: TL, CSM
TASK DESCRIPTION: Optimisation de Google My Business : Veillez à ce que le profil de votre entreprise soit entièrement optimisé, avec des avis, des images et des coordonnées précises. Nécessité de faire remonter la note au dessus de 4/5. NPS Mesure de satisfaction & Rating Google :Nous avons convenu que Carole intègre les dates d'installation dans Brevo et on redémarre l'automatisation.Dès qu'on a réglé l'accès à Google My Business ce serait bien d'intégrer les avis Google. Le bilan positif nous conforte dans l'idée que l'après-installation est le meilleur moment pour augmenter le rating et un NPS pourrait être envoyé 2-3 mois plus tard pour faire un suivi après-vente en demandant aux clients s'ils sont satisfaits avec leur système d'alarme. Cela montre que Brinks se soucie de ses clients même après l'installation.Antoine vous fera une proposition prochainement à ce sujet pour validation. ASSIGNED ROLES: [CSM, DA, TL]
CARD GOAL: Launch a new digital campaign based on client's media plan event and tiered pricing model. Promotion à définir par Arsène.Exemple : 3 mois gratuits ou Pack Outdoor offert ou Pack Caméra/Vidéo à 35 € Plan média 2025https://docs.google.com/spreadsheets/d/1PcRbMfBpzaqtNEAe_CiPjpyrlNZAvvck0pGlknY0lIA/edit?usp=sharing GUIDELINES / RELATED INFORMATION:- Facebook Ads Formats guide: https://www.facebook.com/business/ads-guide- Google Ads Performance Max guide: https://support.google.com/google-ads/answer/10724896- Google Ads create video for Performance Max : https://www.youtube.com/watch?v=l1Fbsvrk_UQ ASSIGNED ROLES: Customer Success Manager (CSM) / Team Lead (TL) / PPC Manager (PPC) / Graphic Designer (GD) / Video Editor (VE)
TASK DESCRIPTION: Describe general task. ASSIGNED ROLES: [CSM, DA, TL]
CARD GOAL: Run an effective project review and groom the backlog in alignment with Objective & Key Results of the project. Conduct at the end of each project cycle.Description:This is a monthly recurring project management card in which the team timesheets the following tasks- Meetings, preparations and exchanges- Project management & team briefings- Backlog management, creation and prioritisation of stories in the project- Management of spontaneous requestsASSIGNED ROLES: TL, CSM
CARD GOAL: Create and send a newsletter/email according to the defined frame.CSM - WORKING FRAME: ⚠️MANDATORY TO START CARD⚠️- Description: What is the purpose of this email?- Destination URL(s):- Languages:ASSIGNED ROLES: Customer Success Manager (CSM) / Team Lead (TL) / Copywriter (CW) / Graphic Designer (GD)
CARD GOAL: Develop a series of email triggered by an event in order to reach a defined KPI.BUSINESS OBJECTIVES / KPIs: [ ]WORKING FRAME:- Destination URL: [ ]- Trigger: [Example: "Form submission"]- Language: [ ]TASK DESCRIPTION: [ ]GUIDELINES / RELATED INFORMATION: - Deliverable - Journey mapping using a tool like Miro or Google Drawing. Example ]ASSIGNED ROLES: TL/CRM MANAGER
CARD GOAL: Création de compte PushOwl + Setup + Notifications Push Réactivation Welcome Code Promo + AutomationPushOwl est une application puissante pour les boutiques Shopify, offrant une suite complète de fonctionnalités de marketing via notifications push web, e-mails et SMS. ASSIGNED ROLES: Team Lead (TL) Front End (FE), Graphic Designer (GD)
CARD GOAL: Run an effective project review and groom the backlog in alignment with Objective & Key Results of the project. Conduct at the end of each project cycle.Description:This is a monthly recurring project management card in which the team timesheets the following tasks- Meetings, preparations and exchanges- Project management & team briefings- Backlog management, creation and prioritisation of stories in the project- Management of spontaneous requestsASSIGNED ROLES: TL, CSM
CARD GOAL: Create and send a newsletter/email according to the defined frame. Plan média 2025https://docs.google.com/spreadsheets/d/1VKeSfmdsc3FeLDeL44Jd9yqxFxpt8ZZAfOnWCw802AU/edit?usp=sharing LEARN 2024On a eu 3 newsletters dans cette série Black Friday : une officielle, un rappel et un last week. Le rapport ci-dessous montre des chiffre de la NL officielle, du rappel 1 et du last call, respectivement. Taux d'ouverture : 14.32% - 17.89% - 16.22%Taux de clics : 1.75% - 1.47% - 1.13%Désinscription : 0.31% - 0.47% - 0.64% Compte tenu de l'impact positif sur les ventes, on propose de maintenir la même approche pour l'année prochaine.Lien vers Plan média 2024https://docs.google.com/spreadsheets/d/11nqLHkL-yO6b9xdhjlD2i8nLTUHEabghBLvRKDcHmhM/edit?usp=sharingASSIGNED ROLES: Team Lead (TL)
CARD GOAL: Launch a new digital campaign based on client's media plan event and tiered pricing model. Plan média 2025https://docs.google.com/spreadsheets/d/1VKeSfmdsc3FeLDeL44Jd9yqxFxpt8ZZAfOnWCw802AU/edit?usp=sharing GUIDELINES / RELATED INFORMATION:- Facebook Ads Formats guide: https://www.facebook.com/business/ads-guide- Google Ads Performance Max guide: https://support.google.com/google-ads/answer/10724896- Google Ads create video for Performance Max : https://www.youtube.com/watch?v=l1Fbsvrk_UQ ASSIGNED ROLES: Customer Success Manager (CSM) / Team Lead (TL) / PPC Manager (PPC) / Graphic Designer (GD) / Video Editor (VE)
CARD GOAL: Create and send a newsletter/email according to the defined frame. Produit : https://www.clean.lu/fr/shop/158359513/injecteurs-extracteurs Plan média 2025https://docs.google.com/spreadsheets/d/1VKeSfmdsc3FeLDeL44Jd9yqxFxpt8ZZAfOnWCw802AU/edit?usp=sharing Lien vers Plan média 2024https://docs.google.com/spreadsheets/d/11nqLHkL-yO6b9xdhjlD2i8nLTUHEabghBLvRKDcHmhM/edit?usp=sharingASSIGNED ROLES: Team Lead (TL)
CARD GOAL: Launch a new Facebook Ad Display campaign. Plan média 2026https://docs.google.com/spreadsheets/d/1_WINzq0YLOvdeQXLzWjUb9bQTwzRgSI0TeXhVQerqnQ/edit?usp=sharingGUIDELINES / RELATED INFORMATION:Facebook Ad Formats Guide: https://www.facebook.com/business/ads-guideChatGPT 4 Prompt (FR) : Prompt IA Facebook Ads.docxCampaign report template ASSIGNED ROLES: Team Lead (TL) / PPC Manager (PPC)
TASK DESCRIPTION: Repasser sur tous les outils CMS, réseaux sociaux etc. et enlever les accès Mike RochaRevoir la propriété du compte et régler problème de hacking sur compte Insta @Paul SiebenallerVérifier si e-connect doit disposer des accès à des plateformes comme le shop et jobsVérifier s'il y a d'autres plateformes à gérer / vérifier les accès ASSIGNED ROLES: [CSM, DA, TL]
TASK DESCRIPTION:Repasser sur tous les outils CMS, réseaux sociaux etc. et enlever les accès Mike RochaRevoir la propriété du compte et régler problème de hacking sur compte Insta @Paul SiebenallerVérifier si e-connect doit disposer des accès à des plateformes comme le shop et jobsVérifier s'il y a d'autres plateformes à gérer / vérifier les accès ASSIGNED ROLES: [CSM, DA, TL]
CARD GOAL: Launch SMS campaign according to frame.@Paul Siebenaller repasser et valider les infos de la page "Révision Tracteurs" sur le site DE https://www.clooskraus.lu/de/service-ersatzteile/traktoren-wartungspaketeFR https://www.clooskraus.lu/fr/pieces-detachees-service/revision-tracteurs CSM - WORKING FRAME: ⚠️MANDATORY TO START CARD⚠️Start dates:Languages:Landing pages: ASSIGNED ROLES: Customer Success Manager (CSM) / Team Lead (TL) / PPC Manager (PPC)
CARD GOAL: Create and send a newsletter/email according to the defined frame. Voir mail exemple de Paul. Plan média 2025https://docs.google.com/spreadsheets/d/1lxD8yaXHfC2TjBGKtn1l4wz3C-PbHi5lVRdBYN970Qw/edit?usp=sharingASSIGNED ROLES: Customer Success Manager (CSM) / Team Lead (TL) / Copywriter (CW) / Graphic Designer (GD)
TASK DESCRIPTION: Repasser sur Homepage et corriger les incohérences de contenu, de navigation sur le siteRepasser sur les contacts des formulaires et adapter en fonction et enlever collaborateurs qui ne font plus partie de l'équipe (Mike Rocha, Stéphane Lippert, Voller Hoffmann) ASSIGNED ROLES: [CSM, DA, TL]
CARD GOAL: Launch a Google Ads Performance Max campaign. Plan média 2025https://docs.google.com/spreadsheets/d/1lxD8yaXHfC2TjBGKtn1l4wz3C-PbHi5lVRdBYN970Qw/edit?usp=sharing RESOURCES:Google Ads Performance Max guide: https://support.google.com/google-ads/answer/10724896Google Ads create video for Performance Max : https://www.youtube.com/watch?v=l1Fbsvrk_UQCampaign report template ASSIGNED ROLES: Customer Success Manager (CSM) / Team Lead (TL) / PPC Manager (PPC) / Graphic Designer (GD)
CARD GOAL: Launch a Google Ads Performance Max campaign. Plan média 2025https://docs.google.com/spreadsheets/d/1lxD8yaXHfC2TjBGKtn1l4wz3C-PbHi5lVRdBYN970Qw/edit?usp=sharing RESOURCES:Google Ads Performance Max guide: https://support.google.com/google-ads/answer/10724896Google Ads create video for Performance Max : https://www.youtube.com/watch?v=l1Fbsvrk_UQCampaign report template ASSIGNED ROLES: Customer Success Manager (CSM) / Team Lead (TL) / PPC Manager (PPC) / Graphic Designer (GD)
CARD GOAL: Launch a Google Ads Performance Max campaign. Plan média 2025https://docs.google.com/spreadsheets/d/1lxD8yaXHfC2TjBGKtn1l4wz3C-PbHi5lVRdBYN970Qw/edit?usp=sharing RESOURCES:Google Ads Performance Max guide: https://support.google.com/google-ads/answer/10724896Google Ads create video for Performance Max : https://www.youtube.com/watch?v=l1Fbsvrk_UQCampaign report template ASSIGNED ROLES: Customer Success Manager (CSM) / Team Lead (TL) / PPC Manager (PPC) / Graphic Designer (GD)
CARD GOAL: Launch a Google Ads Performance Max campaign.Plan média 2025https://docs.google.com/spreadsheets/d/1lxD8yaXHfC2TjBGKtn1l4wz3C-PbHi5lVRdBYN970Qw/edit?usp=sharingRESOURCES: Google Ads Performance Max guide: https://support.google.com/google-ads/answer/10724896Google Ads create video for Performance Max : https://www.youtube.com/watch?v=l1Fbsvrk_UQCampaign report templateASSIGNED ROLES: Customer Success Manager (CSM) / Team Lead (TL) / PPC Manager (PPC) / Graphic Designer (GD)
CARD GOAL: Run an effective project review and groom the backlog in alignment with Objective & Key Results of the project. Conduct at the end of each project cycle.Description:This is a monthly recurring project management card in which the team timesheets the following tasks- Meetings, preparations and exchanges- Project management & team briefings- Backlog management, creation and prioritisation of stories in the project- Management of spontaneous requestsASSIGNED ROLES: TL, CSM
CARD GOAL: Launch a Google Ads Performance Max campaign. Plan média 2025https://docs.google.com/spreadsheets/d/1lxD8yaXHfC2TjBGKtn1l4wz3C-PbHi5lVRdBYN970Qw/edit?usp=sharing RESOURCES:Google Ads Performance Max guide: https://support.google.com/google-ads/answer/10724896Google Ads create video for Performance Max : https://www.youtube.com/watch?v=l1Fbsvrk_UQCampaign report template ASSIGNED ROLES: Customer Success Manager (CSM) / Team Lead (TL) / PPC Manager (PPC) / Graphic Designer (GD)
CARD GOAL: Launch a new Facebook Ad Display campaign. Plan média 2025https://docs.google.com/spreadsheets/d/1lxD8yaXHfC2TjBGKtn1l4wz3C-PbHi5lVRdBYN970Qw/edit?usp=sharingGUIDELINES / RELATED INFORMATION:Facebook Ad Formats Guide: https://www.facebook.com/business/ads-guideChatGPT 4 Prompt (FR) : Prompt IA Facebook Ads.docxCampaign report template ASSIGNED ROLES: Team Lead (TL) / PPC Manager (PPC)
CARD GOAL: Launch a new Facebook Ad Display campaign. Contenu ici sur Google DriveBlack Friday https://drive.google.com/drive/folders/1VSEFXEjmrPpsZevMG2R3wKezQI0yYM9G?usp=drive_linkPortes Ouverteshttps://drive.google.com/drive/folders/1stFeMiJRp9W_kD_7LbPCOIUMheuwLyGb?usp=drive_link Event Portes ouvertes le 30/11 + Black FridayPrésentation d'une toute nouvelle machine : Ensileuse automotrice F9500 https://www.deere.lu/fr/ensileuses-automotrices/f8-f9-serie/f9-500/Campagne Meta Ads Black Friday: Black Friday Week du 24/11 au 30/11, lancement de la campagne le 22/11Créer Event sur Meta pour les Portes OuvertesPréparer LP Black Friday dans Angebote & Actionen + Banner websiteE-mailing Portes Ouvertes + Black Friday WeekBlack Week : 3 actions sont prévues : - Réparation, test puissance tracteur (service après vente) - Stock siège tracteur (service après vente) - 17 % sur les tondeuses AS Motor, Sabo, John Deere ("on vous offre la TVA") (tondeuses) @Paul SiebenallerTo do Paul : fournir infos à e-connect > Flyer réalisé par Mike et infos Porte ouverte : description, programme, nouvelle machine F9500 première fois au Luxembourg) + infos infos et détail et conditions sur les 3 actions Black Week ⚠️CSM - WORKING FRAME: MANDATORY TO START CARD⚠️Fill CBC Media Plan of client with dates & budgetAdd link to client’s CBC here: [Link] HDM - If campaign one shotCreate Paymo project “[Client] - One shot campaigns” and add invoice to projectGUIDELINES / RELATED INFORMATION:Facebook Ad Formats Guide: https://www.facebook.com/business/ads-guideChatGPT 4 Prompt (FR) : Prompt IA Facebook Ads.docxCampaign report template ASSIGNED ROLES: Team Lead (TL) / PPC Manager (PPC)
CARD GOAL: Create and send a newsletter/email according to the defined frame. Contenu ici sur Google DriveBlack Friday https://drive.google.com/drive/folders/1VSEFXEjmrPpsZevMG2R3wKezQI0yYM9G?usp=drive_linkPortes Ouverteshttps://drive.google.com/drive/folders/1stFeMiJRp9W_kD_7LbPCOIUMheuwLyGb?usp=drive_link Event Portes ouvertes le 30/11 + Black FridayPrésentation d'une toute nouvelle machine : Ensileuse automotrice F9500 https://www.deere.lu/fr/ensileuses-automotrices/f8-f9-serie/f9-500/Campagne Meta Ads Black Friday: Black Friday Week du 24/11 au 30/11, lancement de la campagne le 22/11Créer Event sur Meta pour les Portes OuvertesPréparer LP Black Friday dans Angebote & Actionen + Banner websiteE-mailing Portes Ouvertes + Black Friday WeekBlack Week : 3 actions sont prévues : - Réparation, test puissance tracteur (service après vente) - Stock siège tracteur (service après vente) - 17 % sur les tondeuses AS Motor, Sabo, John Deere ("on vous offre la TVA") (tondeuses) @Paul SiebenallerTo do Paul : fournir infos à e-connect > Flyer réalisé par Mike et infos Porte ouverte : description, programme, nouvelle machine F9500 première fois au Luxembourg) + infos infos et détail et conditions sur les 3 actions Black Week CSM - WORKING FRAME: ⚠️MANDATORY TO START CARD⚠️- Description: What is the purpose of this email?- Destination URL(s):- Languages: ASSIGNED ROLES: Customer Success Manager (CSM) / Team Lead (TL) / Copywriter (CW) / Graphic Designer (GD)
CARD GOAL: Launch a new Facebook Ad Display campaign. check fichiers en annexe120€ budget du 17.11 au 17.12.2025 ⚠️CSM - WORKING FRAME: MANDATORY TO START CARD⚠️Fill CBC Media Plan of client with dates & budgetAdd link to client’s CBC here: [Link] HDM - If campaign one shotCreate Paymo project “[Client] - One shot campaigns” and add invoice to projectGUIDELINES / RELATED INFORMATION:Facebook Ad Formats Guide: https://www.facebook.com/business/ads-guideChatGPT 4 Prompt (FR) : Prompt IA Facebook Ads.docxCampaign report template ASSIGNED ROLES: Team Lead (TL) / PPC Manager (PPC)
CARD GOAL: Create and send a newsletter/email according to the defined frame. LEARN 2025: 98,78 % délivrabilité (242/245 contacts)100 % ouverture (136/136)36,78 % CTR (89/242) → Excellents résultats sur chaque KPI. En revanche, je note suite à une discussion avec le support Brevo que le tracking statistique dans les boîtes mail se révèle de plus en plus complexe de leur coté, notamment du à Apple MPP/Ouvertures et clics de bots. → Le combo d’outil actuel qui permettrait d’obtenir les statistiques les plus fiables actuellement est paramètres UTM+Piwik Pro RequestPlan média 2025https://docs.google.com/spreadsheets/d/1lxD8yaXHfC2TjBGKtn1l4wz3C-PbHi5lVRdBYN970Qw/edit?usp=sharingASSIGNED ROLES: Customer Success Manager (CSM) / Team Lead (TL) / Copywriter (CW) / Graphic Designer (GD)
CARD GOAL: Launch a Google Ads Performance Max campaign. Plan média 2025https://docs.google.com/spreadsheets/d/1lxD8yaXHfC2TjBGKtn1l4wz3C-PbHi5lVRdBYN970Qw/edit?usp=sharing RESOURCES:Google Ads Performance Max guide: https://support.google.com/google-ads/answer/10724896Google Ads create video for Performance Max : https://www.youtube.com/watch?v=l1Fbsvrk_UQCampaign report template ASSIGNED ROLES: Customer Success Manager (CSM) / Team Lead (TL) / PPC Manager (PPC) / Graphic Designer (GD)
GOAL: Create a new page based on an already existing page type.CSM - WORKING FRAME: ⚠️MANDATORY TO START CARD⚠️Page to copy: https://www.google.com/Description of new page:Language of new page:TASK DESCRIPTION: Duplicate an existing page in case of a new service, campaign or product where the initial template is already live on the website.ASSIGNED ROLES: Customer Success Manager (CSM) / Team Lead (TL) / Copywriter (CW) / Graphic Designer (GD) / Webmaster (WM)
GOAL: Create a new page based on an already existing page type. Pistes d'optimisation- Renforcer les CTA principaux (ex : «Demander un essai», «Voir stock immédiat», «Prenez rendez-vous») avec des boutons bien visibles, couleurs contrastées, position stratégique (ex en haut de page, sticky).- Social proof : Ajouter une section «Pourquoi nous choisir» avec bénéfices clairs, témoignages clients, chiffres clés récents.- Mettre en avant des offres spéciales ou temporaires («Offre printanière», «Pack service VW»).- Parcours utilisateur-lead: Le visiteur venant pour «neuf», «occasion», «service» doit être guidé vers un formulaire simple, un essai-voiture, une estimation reprise ou un contact service. Le site pourrait mieux segmenter ces parcours.- Le formulaire de prise de rendez-vous pourrait être plus visible dès l’accueil ou introduit comme «Je veux un devis / essai gratuit / estimation reprise». CSM - WORKING FRAME: ⚠️MANDATORY TO START CARD⚠️Page to copy: https://www.google.com/Description of new page:Language of new page: TASK DESCRIPTION: Duplicate an existing page in case of a new service, campaign or product where the initial template is already live on the website. ASSIGNED ROLES: Customer Success Manager (CSM) / Team Lead (TL) / Copywriter (CW) / Graphic Designer (GD) / Webmaster (WM)
TASK DESCRIPTION: Créer un article de blog pour l'Autofestival 2026 et parler du financement/leasing------Créer un blog léger mais utile :– « 5 choses à vérifier avant d’acheter une voiture d’occasion »– « Quand faire la révision VW ? »– « Comment choisir ses pneus été/hiver ? » ASSIGNED ROLES: [CSM, DA, TL]
GOAL: Create a new page based on an already existing page type.CSM - WORKING FRAME: ⚠️MANDATORY TO START CARD⚠️Page to copy: https://www.google.com/Description of new page:Language of new page:TASK DESCRIPTION: Duplicate an existing page in case of a new service, campaign or product where the initial template is already live on the website.ASSIGNED ROLES: Customer Success Manager (CSM) / Team Lead (TL) / Copywriter (CW) / Graphic Designer (GD) / Webmaster (WM)
GOAL: Create a new page based on an already existing page type.CSM - WORKING FRAME: ⚠️MANDATORY TO START CARD⚠️Page to copy: https://www.google.com/Description of new page:Language of new page:TASK DESCRIPTION: Duplicate an existing page in case of a new service, campaign or product where the initial template is already live on the website.ASSIGNED ROLES: Customer Success Manager (CSM) / Team Lead (TL) / Copywriter (CW) / Graphic Designer (GD) / Webmaster (WM)
GOAL: Create a new page based on an already existing page type.CSM - WORKING FRAME: ⚠️MANDATORY TO START CARD⚠️Page to copy: https://www.google.com/Description of new page:Language of new page:TASK DESCRIPTION: Duplicate an existing page in case of a new service, campaign or product where the initial template is already live on the website.ASSIGNED ROLES: Customer Success Manager (CSM) / Team Lead (TL) / Copywriter (CW) / Graphic Designer (GD) / Webmaster (WM)
GOAL: Create a new page based on an already existing page type.CSM - WORKING FRAME: ⚠️MANDATORY TO START CARD⚠️Page to copy: https://www.google.com/Description of new page:Language of new page:TASK DESCRIPTION: Duplicate an existing page in case of a new service, campaign or product where the initial template is already live on the website.ASSIGNED ROLES: Customer Success Manager (CSM) / Team Lead (TL) / Copywriter (CW) / Graphic Designer (GD) / Webmaster (WM)
GOAL: Create a new page based on an already existing page type.CSM - WORKING FRAME: ⚠️MANDATORY TO START CARD⚠️Page to copy: https://www.google.com/Description of new page:Language of new page:TASK DESCRIPTION: Duplicate an existing page in case of a new service, campaign or product where the initial template is already live on the website.ASSIGNED ROLES: Customer Success Manager (CSM) / Team Lead (TL) / Copywriter (CW) / Graphic Designer (GD) / Webmaster (WM)
GOAL: Create a new page based on an already existing page type.CSM - WORKING FRAME: ⚠️MANDATORY TO START CARD⚠️Page to copy: https://www.google.com/Description of new page:Language of new page:TASK DESCRIPTION: Duplicate an existing page in case of a new service, campaign or product where the initial template is already live on the website.ASSIGNED ROLES: Customer Success Manager (CSM) / Team Lead (TL) / Copywriter (CW) / Graphic Designer (GD) / Webmaster (WM)
TASK DESCRIPTION: Créer un article de blog pour le financement/leasing proposé par Garage Pepin------Créer un blog léger mais utile :– « 5 choses à vérifier avant d’acheter une voiture d’occasion »– « Quand faire la révision VW ? »– « Comment choisir ses pneus été/hiver ? » ASSIGNED ROLES: [CSM, DA, TL]
TASK DESCRIPTION: Créer un article de blog pour le financement/leasing proposé par Garage Pepin------Créer un blog léger mais utile :– « 5 choses à vérifier avant d’acheter une voiture d’occasion »– « Quand faire la révision VW ? »– « Comment choisir ses pneus été/hiver ? » ASSIGNED ROLES: [CSM, DA, TL]
TASK DESCRIPTION: Créer un article de blog pour le financement/leasing proposé par Garage Pepin------Créer un blog léger mais utile :– « 5 choses à vérifier avant d’acheter une voiture d’occasion »– « Quand faire la révision VW ? »– « Comment choisir ses pneus été/hiver ? » ASSIGNED ROLES: [CSM, DA, TL]
TASK DESCRIPTION: Créer un article de blog pour le financement/leasing proposé par Garage Pepin------Créer un blog léger mais utile :– Autofestival– Financement / Leasing– « 5 choses à vérifier avant d’acheter une voiture d’occasion »– « Quand faire la révision VW ? »– « Comment choisir ses pneus été/hiver ? » ASSIGNED ROLES: [CSM, DA, TL]
CARD GOAL: Launch a new Facebook Ad Display campaign.Plan média 2025/2026 https://docs.google.com/spreadsheets/d/1d8VcaRtk4_gt1ty2bdBVdaurDP20XPzsbLAMOQGHNMY/edit?usp=sharing⚠️CSM - WORKING FRAME: MANDATORY TO START CARD⚠️Fill CBC Media Plan of client with dates & budgetAdd link to client’s CBC here: [Link]HDM - If campaign one shotCreate Paymo project “[Client] - One shot campaigns” and add invoice to projectGUIDELINES / RELATED INFORMATION:Facebook Ad Formats Guide: https://www.facebook.com/business/ads-guideChatGPT 4 Prompt (FR) : Prompt IA Facebook Ads.docxCampaign report templateASSIGNED ROLES: Team Lead (TL) / PPC Manager (PPC)
TASK DESCRIPTION: Describe general task. ASSIGNED ROLES: [CSM, DA, TL]
CARD GOAL: Set up monitoring to follow keywords in SERPs weekly based and open SEO tools.WORKING FRAME:SubscriptionKeywords to follow: <= 250Tool package: Basic SEO ToolsPrerequisitesLink to the keyword study: [ links in comment ]Declare competitors domain names (5 max): [ https://blom-automobiles.lu/fr/ / https://garagesimon.lu/ / https://garage-grasges.lu/ - à confirmer avec le client s’il en a d’autres]Declare search engines to track (5 combinations max of search engine, region, language, and device. ex google.lu langue FR mobile, google.be langue NL desktop): [Google lu/de - mobile - DiekirchGoogle lu/de - desktop - DiekirchGoogle lu/fr - mobile - RedangeGoogle lu/fr - desktop - RedangeGoogle lu/en - mobile - Luxembourg villeEmail address(es) to send the weekly report: [ ]TASK DESCRIPTION:Open accounts on SEO Tools and execute the first set upASSIGNED ROLES: DA
CARD GOAL: Run an effective project review and groom the backlog in alignment with Objective & Key Results of the project. Conduct at the end of each project cycle.Description:This is a monthly recurring project management card in which the team timesheets the following tasks- Meetings, preparations and exchanges- Project management & team briefings- Backlog management, creation and prioritisation of stories in the project- Management of spontaneous requestsASSIGNED ROLES: TL, CSM
CARD GOAL: Launch a Google Ads Performance Max campaign.⚠️CSM - WORKING FRAME: MANDATORY TO START CARD⚠️Fill CBC Media Plan of client with dates & budgetAdd link to client’s CBC here: [Link]HDM - If campaign one shotCreate Paymo project “[Client] - One shot campaigns” and add invoice to projectRESOURCES: Google Ads Performance Max guide: https://support.google.com/google-ads/answer/10724896Google Ads create video for Performance Max : https://www.youtube.com/watch?v=l1Fbsvrk_UQCampaign report templateASSIGNED ROLES: Customer Success Manager (CSM) / Team Lead (TL) / PPC Manager (PPC) / Graphic Designer (GD)
TASK DESCRIPTION:Pricing 1. Offre de bienvenue -> OK, check faisabilité via Cubilis2. Escapade Week End : Vendredi-Samedi-Dimanche-Lundi -> OK via plan tarifaire Cubilis3. Réservation anticipé : early bird non refundable avec -15%, déjà set up dans Cubilis4. Réservation last minute -> déjà set up dans Cubilis5. Séjour 3 nuits - 35% de réduction sur la 3eme (avec vendredi soir ou lundi soir inclus) -> OK6. Séjour weekend évasion réduction déjà dans Cubilis -> voir avec Symphorien pour ajouter late checkout 14h00 à l'offre -> OK ASSIGNED ROLES: [CSM, DA, TL]
TICKET NUMBER HERE: [ # ]TICKET BRIFING: [ briefing mail. ]ASSIGNED ROLES: [ SUPPORT AGENT / OTHER ROLE ]
CARD GOAL: Run an effective project review and groom the backlog in alignment with Objective & Key Results of the project. Conduct at the end of each project cycle.Description:This is a monthly recurring project management card in which the team timesheets the following tasks- Meetings, preparations and exchanges- Project management & team briefings- Backlog management, creation and prioritisation of stories in the project- Management of spontaneous requestsASSIGNED ROLES: TL, CSM
CARD GOAL: Transfer of know-how on a topic (Quilium, Google Ads, Google Analytics, Sendinblue, SEO, Brevo ...)CSM - FRAME: ⚠️MANDATORY TO START CARD⚠️Trainees: who are the trainees?Level of training: beginner/regular/advancedGUIDELINES / RELATED INFORMATION:Google Ads Training (EN) - hereGoogle Ads Training (FR) - hereGA4 Training : Emails before and afterNPS : Zoho Survey (DO NOT FORGET → append organisation and training parameters.exemple: ?organisation=Bernard%20Massard&training=Google%20Analytics%204)ASSIGNED ROLES: Customer Success Manager (CSM), Trainer
GOAL: Insert and optimize copy in CMS with AI assistance for SEO, consistency, and multilingual coherence.→ Output: pages fully populated, optimized, and validated according to the strategy and design.TASK DESCRIPTION: Insert client-provided or AI-generated copy into CMS according to sitemap and design (3/5)Use AI tools to:Rephrase or shorten text to fit layoutCheck tone consistency with strategy (1/5)Generate SEO Titles, Meta Descriptions, and H1 suggestionsSuggest internal linking opportunitiesAssist with multilingual adaptations (if applicable) Validate each page with visual check (desktop/mobile) before QAGUIDELINES / RELATED INFORMATION: [ ]CARD OWNER: TL/WM/SEO/UX
GOAL: Frontend implementation of the website in CMS using AI assistance for layout generation, content structuring, and component consistency.→ Output: live-ready responsive templates implemented according to the approved AI webdesignBUSINESS OBJECTIVES / KPIs:Visual consistency with approved AI design (2/5)Time optimization using AI code or layout generationCompliance with content-element limitsIntegration completed & validated (QA ready)WORKING FRAME:Destination URL: [ ]Personas: [Ad link]Corporate guidelines: [ ]Design Source: [Figma / Marvel link]TASK DESCRIPTION: [ Implement the layout and styles in the Quilium CMS SaaS (or equivalent)Use AI (e.g. ChatGPT, Copilot, Uizard, Figma-to-code tools) to generate: HTML / CSS snippetsResponsive patterns & accessibility checksSchema.org & meta structure Ensure sitemap and page hierarchy from 1/5 are reflected in the CMSApply and document any AI automation or reusable prompt used during buildTrigger related cards (Newsletter / Formation / Content Insertion) if applicableGUIDELINES / RELATED INFORMATION:Reminder : Limits of contents element to respect, according to projectCARD OWNER: TL/UX/FE/DA
GOAL: Design Creation & Prototyping through AI-assisted wireframes and visual concepts.→ Output: approved design concept + AI-generated layout variations + validated structure for integrationDigital Strategy: Refer to validated “AI – 1/5 – Conception & Intelligence” document.All design directions must align with the strategy prompts and sitemap validated by the team & client.TASK DESCRIPTION: Based on the number and type of pages in the quote: Generate wireframes (mid-fi / hi-fi) using AI prompts or tools (ChatGPT / Uizard / Figma AI / Galileo / etc.)Produce visual directions (UI concepts, color palette, typography, components) assisted by AI when relevantEnsure design respects limits of content elements & layout rules from frameworkPrepare one version per page type (Home, Service, Blog, LP, etc.)Share for internal validation (FE + TL) and client validationGUIDELINES / RELATED INFORMATION:- checks fichiers/files - corporate guidelines - add link to individual design -OR- provide a wireframe to display the layout of the page.→ Reminder : Limits of content elements to respect, according to projectCARD OWNER: UX
CARD GOAL: Build the project intelligence & content skeleton with AI assistance, based on client strategy, objectives, and available data.→ Output: validated sitemap, structure prompts & strategic foundations.BUSINESS OBJECTIVES / KPIs:Alignment between digital goals & content AI frameworkSitemap validated by clientPrompt base ready for next production phasesStrategic document 100 % filled & coherent with AI-generated analysis TASK DESCRIPTION: Gather & structure all project inputs (client intel, goals, audience, competitors) and use the AI prompt library to co-generate:Digital strategy outlineSitemap (pages only)Content element catalogue selectionInformation architecture planPage purpose matrix (conversion, info, SEO, etc.)GUIDELINES / RELATED INFORMATION:→ Document 1 : AI_Prompts Library_Master → Document 2 : [TEMPLATE - MAKE A COPY] [client name] - Digital Strategy (Client's Intelligence)→ Document 3 : Limits of content elements to respect, according to projectCARD OWNER: Strategist / UX / AI Coordinator / Frontend Dev
TICKET NUMBER HERE: [ # ]TICKET BRIFING: [ briefing mail. ]ASSIGNED ROLES: [ SUPPORT AGENT / OTHER ROLE ]
CARD GOAL: Run an effective project review and groom the backlog in alignment with Objective & Key Results of the project. Conduct at the end of each project cycle.Description:This is a monthly recurring project management card in which the team timesheets the following tasks- Meetings, preparations and exchanges- Project management & team briefings- Backlog management, creation and prioritisation of stories in the project- Management of spontaneous requestsASSIGNED ROLES: TL, CSM
CARD GOAL: Launch a new Facebook Ad Display campaign. Plan média 2025 https://docs.google.com/spreadsheets/d/1lI2hNvkR2efLGIMRDmem4QH1wZYUtajU84YFO7nYUzk/edit?usp=sharing GUIDELINES / RELATED INFORMATION:Facebook Ad Formats Guide: https://www.facebook.com/business/ads-guideChatGPT 4 Prompt (FR) : Prompt IA Facebook Ads.docxCampaign report template ASSIGNED ROLES: Team Lead (TL) / PPC Manager (PPC)
CARD GOAL: Launch a new Facebook Ad Display campaign. LEARN 2025 :Impressions 497 324Couverture 119 654Clics 9 040CTR 0,59%CPC 0,06 € Interactions 3 928Likes 918Commentaires 5Enregistrements 10Partages 37 13 aout au 13 septembreLa campagne a généré près de 500 000 impressions et touché près de 120 000 personnes, ce qui démontre une bonne visibilité sur la période de rentrée. Le coût par clic (0,06 €) est particulièrement bas, ce qui traduit une excellente maîtrise du budget et une bonne capacité à générer du trafic.✅ Très bon coût par clic → preuve que l’algorithme a bien optimisé la diffusion.CTR à améliorer → travailler sur l’accroche visuelle et textuelle pour déclencher davantage de clics (tests A/B sur visuels et messages).Engagement qualitatif → les partages et enregistrements montrent que le contenu est jugé pertinent et digne d’intérêt. Plan média 2025 https://docs.google.com/spreadsheets/d/1lI2hNvkR2efLGIMRDmem4QH1wZYUtajU84YFO7nYUzk/edit?usp=sharing GUIDELINES / RELATED INFORMATION:Facebook Ad Formats Guide: https://www.facebook.com/business/ads-guideChatGPT 4 Prompt (FR) : Prompt IA Facebook Ads.docxCampaign report template ASSIGNED ROLES: Team Lead (TL) / PPC Manager (PPC)
CARD GOAL: installer le Gestion de bannière cookie dynamique Cookiebot ou CookieFirst GDPR - COOKIE CONSENT MANAGER - SET UP - Ouverture d'un compte chez un fournisseur de Cookie Consent Manager partenaire - Intégration sur votre site et utilisation de la Google Consent API pour Google Tag Manager - Configuration et documentation du Cookie Consent Manager 1,00 360,00 360,00 - Adaptations Page politique de confidentialité ------------------------------------- - Prestation au forfait -------------------------------------WORKING FRAME (TO BE FILLED BY THE CSM BEFORE STARTING):SubscriptionEstimate number: EST-2025-2147CCM Provider: [Cookiebot/ Cookiefirst / Usermetrics : Choose]CCM Subscription : [Small / Medium / Large : Open pricing table]e-connect Subscription : [Small / Medium / Large : Open pricing table]Billing : [billed OR to bill OR to be deduced from project hours OR to bededuced from media budget OR describe the arrangement agreed with the client in year 1] CCM set up:Affected websites/subdomains: [to add]Set up: [e-connect OR custom]If custom, describeGUIDELINES & RELATED INFORMATION:Related Documents: ticket number, mail, devis...ASSIGNED ROLES: DA, FE
CARD GOAL: Transfer of know-how on a topic (Quilium, Google Ads, Google Analytics, Sendinblue, SEO, Brevo ...)CSM - FRAME: ⚠️MANDATORY TO START CARD⚠️Trainees: who are the trainees?Level of training: beginner/regular/advancedGUIDELINES / RELATED INFORMATION:Google Ads Training (EN) - hereGoogle Ads Training (FR) - hereGA4 Training : Emails before and afterNPS : Zoho Survey (DO NOT FORGET → append organisation and training parameters.exemple: ?organisation=Bernard%20Massard&training=Google%20Analytics%204)ASSIGNED ROLES: Customer Success Manager (CSM), Trainer
CARD GOAL: Ensure a website is compliant with digital accessibility criteria laid out by Luxembourg regulation ACCESSIBILITY - PLUG-IN - SET UP - Ouverture d'un compte Equalweb - Intégration sur votre site - Configuration et documentation - Adaptation Page politique de confidentialité - Adaptation / Création Page déclaration sur l'accessibilité ------------------------------------- - Prestation au forfait ------------------------------------- TASK DESCRIPTION:Use the provided checklist of actions below to implement what is needed to be compliant.GUIDELINES / RELATED INFORMATION:Checklist & points: https://docs.google.com/spreadsheets/d/1Ypk5SmM96-f-dzQ2BtAGV-GgNeQ-TrPqwd4CFza5P2A/edit#gid=0https://accessibilite.public.lu/fr/rgaa4.1/criteres.html ASSIGNED ROLES: FE
CARD GOALPerforming a clean instance migration from an old instance hosted in DCLux/AWS to AWS, using the latest AMI, with minimal downtime. Customer must be informed of the move.AWS - SET UP- Installation OS & services - Configuration monitoring - Configuration backups ------------------------------------- - Prestation au forfait -------------------------------------GUIDELINES / RELATED INFORMATIONCUSTOMER INFOCompany name : Company S.A.Contact : Mr/Ms xxx xxx | xxx@xxx.comMIGRATION SPECSMigration date : xxxx-xx-xxAMI name : web_production_xxxRegion : eu-xxx-xAvailability zone : xxxOld Instance size : t3.xNew Instance size : t3.xOld Storage size : xx GBNew Storage size : xx GBElastic IPv4 : x.x.x.xServices to be migrated : web, ftp, mysql, crontasks, ...Website URLs (if any) : http://xxx.xxx (no SSL)https://xxx.xxxhttps://xxx.xxx (alias to xxx)ASSIGNED ROLES : IT, CSM
GOAL: Quality check before launching a website or Landing page websiteMISE EN LIGNE & TESTS FONCTIONNELS - Installation GA4, Matomo ou Piwick (à définir) - Redirections - Planification mise en ligne avec client - Configuration DNS, coordination technique - Tests fonctionnels ------------------------------------- - Prestation en régie -------------------------------------ASSIGNED ROLES: FE/DA/IT/TL/UX
TASK DESCRIPTION:Remise sur Imports - 24 heures -2880 € ASSIGNED ROLES: [CSM, DA, TL]
GOAL: Insert copy in CMS according to briefINSERTION DE CONTENUS - Insertion du contenu existant dans le CMS en 4 langues (Produits, Mails) - Insertion du contenu des Meta description, Page Title, et URL - SEO Best Practices- Import Clients - Import Commandes ------------------------------------- - Prestation en régie -------------------------------------GUIDELINES / RELATED INFORMATION: [ ]CARD OWNER: TL/WM/SEO/UX
TASK DESCRIPTION: DÉVELOPPEMENT SUR MESURE Intégration Template (32h) - Intégration du template dans Shopify - Adaptations mineurs (logo, couleurs, correctifs mineurs) - Vérification fonctionnement site + ajout/modification de quelques éléments Shopify - configuration et setup initial (8h) - Configuration & setup initial - Setup de base pour mails, méthodes de paiement, méthode de livraison, réductions, collections de produits ... ------------------------------------- - Prestation en régie -------------------------------------------------- ASSIGNED ROLES: [CSM, DA, TL]
TASK DESCRIPTION: DÉVELOPPEMENT SUR MESURE Interconnexion Système de caisse (62 h) Développement pour mise en place système Gantner/Recreatex pour les bons cadeaux et cours: - Mise en place application (développement), API (Gantner/Recreatex) - Rendre disponible le(s) bon cadeau(x) et cours via Shopify (téléchargement) - Envoi mail avec le(s) bon(s) cadeau(x) et cours ------------------------------------- - Prestation en régie ------------------------------------- ASSIGNED ROLES: [CSM, DA, TL]
ATTENTION : do not include timesheet inside this card. This card must be inserted in the project in addition with current 1-5 productions cards CARD OWNER : TL
GOAL: Design CreationWEBDESIGN - bootstrap - S - Choix template Shopify & installation - Nettoyage du template & configuration - Optimisé desktop et mobile - Conseil et recommandations e-connect ------------------------------------- - Prestation en régie -------------------------------------GUIDELINES / RELATED INFORMATION:- checks fichiers/files - corporate guidelines - add link to individual design -OR- provide a wireframe to display the layout of the page.→ Reminder : Limits of content elements to respect, according to projectCARD OWNER: UX
TASK DESCRIPTION: Describe general task. ASSIGNED ROLES: [CSM, DA, TL]
CARD GOAL: Run an effective project review and groom the backlog in alignment with Objective & Key Results of the project. Conduct at the end of each project cycle.Description:This is a monthly recurring project management card in which the team timesheets the following tasks- Meetings, preparations and exchanges- Project management & team briefings- Backlog management, creation and prioritisation of stories in the project- Management of spontaneous requestsASSIGNED ROLES: TL, CSM
CARD GOAL: [Rédiger des use cases de commerçants qui profitent de leur présence sur Letzshop. Faire comprendre à d'autres commerçants qu'on peut avoir 2 pieds de vente : un e-shop de l'entreprise et une présence sur la marketplace]. Lien vers planning campagnes e-mailinghttps://docs.google.com/spreadsheets/d/1TQfq1KmAzrX7fIP-GBRmYU8ANvkn56qPRCSk17_XenA/edit?usp=sharing BUSINESS OBJECTIVES / KPIs: [ here ]TASK DESCRIPTION:GUIDELINES / RELATED INFORMATION:- ASSIGNED ROLES: [Roles]
CARD GOAL: Sending a newsletter for B2B E-commerce tips. Constat: → Ex. e-mailing Rentrée Ce type d’emailing ne correspond pas du tout aux attentes des commerçants. Besoin d’un brainstorm ou entretien avec commerçants via l’équipe Letzshop pour connaitre leurs véritables besoins / attentes. Voir “B2B - End of summer” pour inspi (CTR 4,73%) —— Thème Rentrée- Inciter les commerçants à se démarquer avec les Letzshop Ads- Tips en e-commerce pour améliorer leur vitrine, leur présence, leurs ventes - Comprendre l'importance de l'e-commerce pour leur commerce - Diriger vers l'academy.letzshop.lu LEARN 2025 : 53,16 % de taux d’ouverture0,86 % de taux de clic0,7 % désinscription Lien vers planning campagnes e-mailinghttps://docs.google.com/spreadsheets/d/1TQfq1KmAzrX7fIP-GBRmYU8ANvkn56qPRCSk17_XenA/edit?usp=sharing BUSINESS OBJECTIVES & KPIs: [ here ]WORKING FRAME:- Language: [FR]TASK DESCRIPTION:ASSIGNED ROLES: TL/Copywriter
CARD GOAL: Launch a new Facebook Ad Display campaign. Objectif: Attirer plus de créateurs locaux sur la plateforme Made in Luxembourg.Créer des nouvelles campagnes de recrutement avec un focus sur un recrutement de créateurs et producteurs locaux de vendre leurs produits en ligne pendant le démarrage du printemps. CSM - WORKING FRAME: ⚠️MANDATORY TO START CARD⚠️If campaign one shot → Make a copy of “0. [TEMPLATE - MAKE A COPY] [Client] - Budget YEAR - CBC” available here: https://drive.google.com/drive/folders/1VhpWcdOsnG1_pl72o1CKL_rB2Qs79P59Fill CBC template for client & campaign(s)Add link to client’s CBC here:GUIDELINES / RELATED INFORMATION:- Facebook Ad Formats Guide: https://www.facebook.com/business/ads-guide ASSIGNED ROLES: Team Lead (TL) / PPC Manager (PPC)
CARD GOAL: Launch a new digital campaign based on client's media plan event and tiered pricing model. Revamp message des campagnes:> Message plus direct basé sur des USP de comparaison à d’autres plateformes au niveau des commissions, etc. ⚠️CSM - WORKING FRAME: MANDATORY TO START CARD⚠️Fill CBC Media Plan of client with dates & budgetAdd link to client’s CBC here: [Link] HDM - If campaign one shotCreate Paymo project “[Client] - One shot campaigns” and add invoice to project GUIDELINES / RELATED INFORMATION:- Facebook Ads Formats guide: https://www.facebook.com/business/ads-guide- Google Ads Performance Max guide: https://support.google.com/google-ads/answer/10724896- Google Ads create video for Performance Max : https://www.youtube.com/watch?v=l1Fbsvrk_UQ ASSIGNED ROLES: Customer Success Manager (CSM) / Team Lead (TL) / PPC Manager (PPC) / Graphic Designer (GD) / Video Editor (VE)
CARD GOAL: Sending a newsletter for B2B E-commerce tips. Thème Fête des Pères/Vin- Inciter les commerçants à se démarquer avec les Letzshop Ads- Rédiger des use cases de commerçants qui profitent de leur présence sur Letzshop.- Montrer des études de cas intéressants pour montrer l'exemple à d'autres commerçants Lien vers planning campagnes e-mailinghttps://docs.google.com/spreadsheets/d/1TQfq1KmAzrX7fIP-GBRmYU8ANvkn56qPRCSk17_XenA/edit?usp=sharing BUSINESS OBJECTIVES & KPIs: [ here ]WORKING FRAME:- Language: [FR]TASK DESCRIPTION:ASSIGNED ROLES: TL/Copywriter
TASK DESCRIPTION: Describe general task. ASSIGNED ROLES: [CSM, DA, TL]
CARD GOAL: Launch a new Facebook Ad Display campaign.⚠️CSM - WORKING FRAME: MANDATORY TO START CARD⚠️Fill CBC Media Plan of client with dates & budgetAdd link to client’s CBC here: [Link]HDM - If campaign one shotCreate Paymo project “[Client] - One shot campaigns” and add invoice to projectGUIDELINES / RELATED INFORMATION:Facebook Ad Formats Guide: https://www.facebook.com/business/ads-guideChatGPT 4 Prompt (FR) : Prompt IA Facebook Ads.docxCampaign report templateASSIGNED ROLES: Team Lead (TL) / PPC Manager (PPC)
GOAL: keep WordPress website up to date with latest version of plugins, themes & WordPress core.
GUIDELINES / RELATED INFORMATION: make all updates on the testing application before pulling changes to the production app.ASSIGNED ROLES:
- WM: Webmaster
CARD GOAL: Run an effective project review and groom the backlog in alignment with Objective & Key Results of the project. Conduct at the end of each project cycle.Description:This is a monthly recurring project management card in which the team timesheets the following tasks- Meetings, preparations and exchanges- Project management & team briefings- Backlog management, creation and prioritisation of stories in the project- Management of spontaneous requestsASSIGNED ROLES: TL, CSM
CARD GOAL: Sending a newsletter for B2B E-commerce tips. Thème Black Friday - Tips en e-commerce pour améliorer leur vitrine, leur présence, leurs ventes - Comprendre l'importance de l'e-commerce pour leur commerce - Diriger vers l'academy.letzshop.lu Lien vers planning campagnes e-mailinghttps://docs.google.com/spreadsheets/d/1TQfq1KmAzrX7fIP-GBRmYU8ANvkn56qPRCSk17_XenA/edit?usp=sharing BUSINESS OBJECTIVES & KPIs: [ here ]WORKING FRAME:- Language: [FR]TASK DESCRIPTION:ASSIGNED ROLES: TL/Copywriter
CARD GOAL: Launch a new digital campaign based on client's media plan event and tiered pricing model.⚠️CSM - WORKING FRAME: MANDATORY TO START CARD⚠️Fill CBC Media Plan of client with dates & budgetAdd link to client’s CBC here: [Link]HDM - If campaign one shotCreate Paymo project “[Client] - One shot campaigns” and add invoice to projectGUIDELINES / RELATED INFORMATION:- Facebook Ads Formats guide: https://www.facebook.com/business/ads-guide- Google Ads Performance Max guide: https://support.google.com/google-ads/answer/10724896- Google Ads create video for Performance Max : https://www.youtube.com/watch?v=l1Fbsvrk_UQASSIGNED ROLES: Customer Success Manager (CSM) / Team Lead (TL) / PPC Manager (PPC) / Graphic Designer (GD) / Video Editor (VE)
CARD GOAL: Develop a series of email triggered by an event in order to reach a defined KPI.BUSINESS OBJECTIVES / KPIs: [ ]WORKING FRAME:- Destination URL: [ ]- Trigger: [Example: "Form submission"]- Language: [ ]TASK DESCRIPTION: [ ]GUIDELINES / RELATED INFORMATION: - Deliverable - Journey mapping using a tool like Miro or Google Drawing. Example ]ASSIGNED ROLES: TL/CRM MANAGER
CARD GOAL: Develop a series of email triggered by an event in order to reach a defined KPI.BUSINESS OBJECTIVES / KPIs: [ ]WORKING FRAME:- Destination URL: [ ]- Trigger: [Example: "Form submission"]- Language: [ ]TASK DESCRIPTION: [ ]GUIDELINES / RELATED INFORMATION: - Deliverable - Journey mapping using a tool like Miro or Google Drawing. Example ]ASSIGNED ROLES: TL/CRM MANAGER
CARD GOAL: Host a quarterly meeting with the client in order to review past quarter's performance and set Objectives and/or targets for next quarter.GUIDELINES / RELATED INFORMATION: Desired Outcome:Alinement on objectives for the next 3 month according to strategy (O & KPIs)If needed - Update monitoring and backlog accordinglyBacklog grooming - eliminate stories not aligned with agreed prioritiesASSIGNED ROLES: CSM/TL/DA
CARD GOAL: Write a blog article BUSINESS OBJECTIVES / KPIs: Organic Trafic / Information TASK DESCRIPTION: Doc de briefing : https://docs.google.com/document/d/1dTCrDHRwKforwfRQ0ywVE5aVcERJVP99_aRR5qt2sA0/edit# ASSIGNED ROLES: Content Writer
CARD GOAL: Launch a new Facebook Ad Display campaign. ⚠️CSM - WORKING FRAME: MANDATORY TO START CARD⚠️Fill CBC Media Plan of client with dates & budgetAdd link to client’s CBC here: [Link] HDM - If campaign one shotCreate Paymo project “[Client] - One shot campaigns” and add invoice to projectGUIDELINES / RELATED INFORMATION:Facebook Ad Formats Guide: https://www.facebook.com/business/ads-guideChatGPT 4 Prompt (FR) : Prompt IA Facebook Ads.docxCampaign report template ASSIGNED ROLES: Team Lead (TL) / PPC Manager (PPC)
CARD GOAL: Create and send a newsletter/email according to the defined frame.CSM - WORKING FRAME: ⚠️MANDATORY TO START CARD⚠️- Description: What is the purpose of this email?- Destination URL(s):- Languages:ASSIGNED ROLES: Customer Success Manager (CSM) / Team Lead (TL) / Copywriter (CW) / Graphic Designer (GD)
CARD GOAL: Prototyping (Conception) according to the clients strategy and goalsLetzshop va avoir la possibilité avec Letzshop Bricks de redesigner sa Homepage. Proposer une Homepage “state of the art” e-commerce pour la merketplace.Proposer une optimisation de la navigation de la Homepage.Revoir la navigation principale et ses catégories. Proposer un megamenu?Proposer des améliorations en termes de design et d’affichage des différentes informations. BUSINESS OBJECTIVES / KPIs: [ here ]TASK DESCRIPTION: [ ]GUIDELINES / RELATED INFORMATION:→ Document 1 : AI_Prompts Library_Master → Document 2 : [TEMPLATE - MAKE A COPY] [client name] - Digital Strategy (Client's Intelligence)→ Document 3 : Limits of content elements to respect, according to projectCARD OWNER: UX
CARD GOAL: Run an effective project review and groom the backlog in alignment with Objective & Key Results of the project. Conduct at the end of each project cycle.Description:This is a monthly recurring project management card in which the team timesheets the following tasks- Meetings, preparations and exchanges- Project management & team briefings- Backlog management, creation and prioritisation of stories in the project- Management of spontaneous requestsASSIGNED ROLES: TL, CSM
CARD GOAL: Recheck all Google Ads Performance Max campaigns + DSA. Recheck, adjust, budgets & create prod cards if we need to revamp the current campaigns Plan média 2025https://docs.google.com/spreadsheets/d/1TQfq1KmAzrX7fIP-GBRmYU8ANvkn56qPRCSk17_XenA/edit?usp=sharing RESOURCES:Google Ads Performance Max guide: https://support.google.com/google-ads/answer/10724896Google Ads create video for Performance Max : https://www.youtube.com/watch?v=l1Fbsvrk_UQCampaign report template ASSIGNED ROLES: Customer Success Manager (CSM) / Team Lead (TL) / PPC Manager (PPC) / Graphic Designer (GD)
CARD GOAL: Launch a new digital campaign based on client's media plan event and tiered pricing model. Lien Plan média 2025https://docs.google.com/spreadsheets/d/1TQfq1KmAzrX7fIP-GBRmYU8ANvkn56qPRCSk17_XenA/edit?usp=sharingGUIDELINES / RELATED INFORMATION:- Facebook Ads Formats guide: https://www.facebook.com/business/ads-guide- Google Ads Performance Max guide: https://support.google.com/google-ads/answer/10724896- Google Ads create video for Performance Max : https://www.youtube.com/watch?v=l1Fbsvrk_UQ ASSIGNED ROLES: Customer Success Manager (CSM) / Team Lead (TL) / PPC Manager (PPC) / Graphic Designer (GD) / Video Editor (VE)
CARD GOAL: Launch a new digital campaign based on client's media plan event and tiered pricing model. Lien Plan média 2025https://docs.google.com/spreadsheets/d/1TQfq1KmAzrX7fIP-GBRmYU8ANvkn56qPRCSk17_XenA/edit?usp=sharingGUIDELINES / RELATED INFORMATION:- Facebook Ads Formats guide: https://www.facebook.com/business/ads-guide- Google Ads Performance Max guide: https://support.google.com/google-ads/answer/10724896- Google Ads create video for Performance Max : https://www.youtube.com/watch?v=l1Fbsvrk_UQ ASSIGNED ROLES: Customer Success Manager (CSM) / Team Lead (TL) / PPC Manager (PPC) / Graphic Designer (GD) / Video Editor (VE)
CARD GOAL: Launch a new digital campaign based on client's media plan event and tiered pricing model. Lien Plan média 2025https://docs.google.com/spreadsheets/d/1TQfq1KmAzrX7fIP-GBRmYU8ANvkn56qPRCSk17_XenA/edit?usp=sharingGUIDELINES / RELATED INFORMATION:- Facebook Ads Formats guide: https://www.facebook.com/business/ads-guide- Google Ads Performance Max guide: https://support.google.com/google-ads/answer/10724896- Google Ads create video for Performance Max : https://www.youtube.com/watch?v=l1Fbsvrk_UQ ASSIGNED ROLES: Customer Success Manager (CSM) / Team Lead (TL) / PPC Manager (PPC) / Graphic Designer (GD) / Video Editor (VE)
CARD GOAL: Launch a new digital campaign based on client's media plan event and tiered pricing model. Lien Plan média 2025https://docs.google.com/spreadsheets/d/1TQfq1KmAzrX7fIP-GBRmYU8ANvkn56qPRCSk17_XenA/edit?usp=sharingGUIDELINES / RELATED INFORMATION:- Facebook Ads Formats guide: https://www.facebook.com/business/ads-guide- Google Ads Performance Max guide: https://support.google.com/google-ads/answer/10724896- Google Ads create video for Performance Max : https://www.youtube.com/watch?v=l1Fbsvrk_UQ ASSIGNED ROLES: Customer Success Manager (CSM) / Team Lead (TL) / PPC Manager (PPC) / Graphic Designer (GD) / Video Editor (VE)
CARD GOAL: Create and send a newsletter/email according to the defined frame.CSM - WORKING FRAME: ⚠️MANDATORY TO START CARD⚠️- Description: What is the purpose of this email?- Destination URL(s):- Languages:ASSIGNED ROLES: Customer Success Manager (CSM) / Team Lead (TL) / Copywriter (CW) / Graphic Designer (GD)
CARD GOAL: Create and send a newsletter/email according to the defined frame.CSM - WORKING FRAME: ⚠️MANDATORY TO START CARD⚠️- Description: What is the purpose of this email?- Destination URL(s):- Languages:ASSIGNED ROLES: Customer Success Manager (CSM) / Team Lead (TL) / Copywriter (CW) / Graphic Designer (GD)
CARD GOAL: Create and send a newsletter/email according to the defined frame.CSM - WORKING FRAME: ⚠️MANDATORY TO START CARD⚠️- Description: What is the purpose of this email?- Destination URL(s):- Languages:ASSIGNED ROLES: Customer Success Manager (CSM) / Team Lead (TL) / Copywriter (CW) / Graphic Designer (GD)
CARD GOAL: Write a blog article BUSINESS OBJECTIVES / KPIs: Organic Trafic / Information TASK DESCRIPTION: Doc de briefing : https://docs.google.com/document/d/1dTCrDHRwKforwfRQ0ywVE5aVcERJVP99_aRR5qt2sA0/edit# ASSIGNED ROLES: Content Writer
CARD GOAL: Write a blog article BUSINESS OBJECTIVES / KPIs: Organic Trafic / Information TASK DESCRIPTION: Doc de briefing : https://docs.google.com/document/d/1dTCrDHRwKforwfRQ0ywVE5aVcERJVP99_aRR5qt2sA0/edit# ASSIGNED ROLES: Content Writer
CARD GOAL: Write a blog article BUSINESS OBJECTIVES / KPIs: Organic Trafic / Information TASK DESCRIPTION: Doc de briefing : https://docs.google.com/document/d/1dTCrDHRwKforwfRQ0ywVE5aVcERJVP99_aRR5qt2sA0/edit# ASSIGNED ROLES: Content Writer
CARD GOAL: Ensure a website is compliant with digital accessibility criteria laid out by Luxembourg regulationTASK DESCRIPTION:Mise en conformité accessibilité (10h - c.f. devis EST-2023-1575):Modifications pour conformité WCAG 2.1Mise en place d’une page de déclaration sur l’accessibilitéSoumission auprès du SITGUIDELINES / RELATED INFORMATION:Checklist & points: https://docs.google.com/spreadsheets/d/1Ypk5SmM96-f-dzQ2BtAGV-GgNeQ-TrPqwd4CFza5P2A/edit#gid=0https://accessibilite.public.lu/fr/rgaa4.1/criteres.html ASSIGNED ROLES: FE
GOAL: Quality check before launching a website or Landing page website- Installation GA4, Matomo ou Piwick (à définir) - Redirections - Planification mise en ligne avec client - Configuration DNS, coordination technique - Tests fonctionnels ------------------------------------- - Prestation en régie -------------------------------------ASSIGNED ROLES: FE/DA/IT/TL/UX
CARD GOAL:- Formation en visioconférence - Sauvegarde de la formation (si désiré) - Durée +/- 2 heures ------------------------------------- - Prestation au forfait ------------------------------------- GUIDELINES / RELATED INFORMATION:Google Ads Training (EN) - hereGoogle Ads Training (FR) - hereGA4 Training : Emails before and afterNPS : Zoho Survey (DO NOT FORGET → append organisation and training parameters.exemple: ?organisation=Bernard%20Massard&training=Google%20Analytics%204)ASSIGNED ROLES: Customer Success Manager (CSM), Trainer
GOAL: Design CreationWEBDESIGN PERSONNALISÉMODIFICATIONS TEMPLATE ACTUEL - Adaptations du template actuel - Gestion champs manquants et nouveaux champs (si nécessaire) à afficher sur le site - Modification des filtres et autres éléments du site ------------------------------------- - Prestation en régie -------------------------------------GUIDELINES / RELATED INFORMATION:- checks fichiers/files - corporate guidelines - add link to individual design -OR- provide a wireframe to display the layout of the page.→ Reminder : Limits of content elements to respect, according to projectCARD OWNER: UX
TASK DESCRIPTION: DÉVELOPPEMENT SUR MESURETESTS & DÉPLOIEMENT - Intégration continue - Tests unitaires et fonctionnels - Setup environnement staging & production ------------------------------------- - Prestation en régie ------------------------------------- ASSIGNED ROLES: [CSM, DA, TL]
TASK DESCRIPTION: DÉVELOPPEMENT SUR MESUREACCÈS UTILISATEURS Développement partie accès utilisateurs (fédérations & clubs) pour: - Dashboard - Gestion du profil - Gérer son/ses clubs (logo, autres infos) - Gérer son/ses fédérations (logo, autres infos) - Gestion des droits (fédérations & clubs) - Système de validation (clubs) ? A confirmer - Données principales intégrées dans SP-RAS (myguichet) en readonly - Ajout potentiel de champs/données si nécessaire ------------------------------------- - Prestation en régie ------------------------------------- ASSIGNED ROLES: [CSM, DA, TL]
TASK DESCRIPTION: DÉVELOPPEMENT SUR MESUREIMPORT Import des données principales des fédérations & clubs depuis SP-RAS (myguichet) - API au format XML comme indiqué dnas les deux fichiers envoyés fin 2024 par email - Création automatique des clubs & fédérations - Envoi d'un mail avec mot de passe pour que la personne se connecte à la plateforme (nouveau compte) - Si le compte existe déjà, mettre à jour les données - Si une entrée est marquée comme à supprimer (désactiver le compte et le club ou la fédération) - Gestion d'un historique des modifications en cas de problème pour relancer les synchronisations ------------------------------------- - Prestation en régie ------------------------------------- ASSIGNED ROLES: [CSM, DA, TL]
CARD GOAL: Run an effective project review and groom the backlog in alignment with Objective & Key Results of the project. Conduct at the end of each project cycle. GESTION DE PROJET- Meetings et échanges client - Coordination production - Suivi budget ------------------------------------- - Prestation en régie -------------------------------------ASSIGNED ROLES: TL, CSM
TASK DESCRIPTION: - Pour imprévus, modifications & maintenance pour l'année 2025. PRODUCTION Tâches à exécuter selon backlog et priorisation avec le client - Maintenance et tickets client - Ajouts de nouvelles fonctionnalités - Services annuels / Nouveaux abonnements (Première année) - Optimisation de l'ergonomie du site - Création de contenu: articles de blog, élément visuels, traduction, création vidéo, illustration, etc - Insertion de contenu - Création et Optimisation Campagnes Digitales CONSULTING, PLANNING & MONITORING - Consulting - Planning ------------------------------------- - Prestation valable jusqu'au 31/12/2026 - Prestation en régie - Facturation trimestrielle ------------------------------------- ASSIGNED ROLES: [CSM, DA, TL]
TASK DESCRIPTION: Accès FTPS (important pour eux) à créer sur le serveur : 18.185.202.175 (be active)login : spras-ctiemdp à générerPath : /var/www/app.beactive.e-connect.lu/web/storage/importApparemment il lui faut le certificat ? Je connais pas trop FTPS Il me faut seulement un accès vu qu’on a pas d’env staging/prod et j’ai juste créé 2 sous répertoires test & prod dans le dossier. Brief client : Bonjour, Dans le cadre du transfert journalier du fichier XML vers LetzSport, il avait été convenu d’utiliser le protocole FTPS.Afin de finaliser la mise en place, nous aurions besoin de l’ensemble des informations nécessaires à la connexion au serveur, adresse, user, mot de passe. Je reste à votre disposition en cas de question, En complément de mon précédent mail, nous aurions besoin des éléments suivants :Les URLs des environnements production et testLes identifiants d’accès (utilisateur et mot de passe)Les certificats des serveurs Si vous ne disposez que d’un seul serveur, merci de préciser les répertoires spécifiques utilisés pour chaque environnement. ASSIGNED ROLES: [CSM, DA, TL]
CARD GOAL: Prototyping (Conception) according to the clients strategie and goalsBUSINESS OBJECTIVES / KPIs: [ here ]TASK DESCRIPTION: [ ]GUIDELINES / RELATED INFORMATION: [ ]ASSIGNED ROLES: TL
CARD GOAL: Copy that convertsBUSINESS OBJECTIVES / KPIs: [ here ]WORKING FRAME:- Destination URL: [ ]- Personas: [Ad link]- Corporate guidelines: [ ]- Unique Value Proposition: [ ]- Communications Guidelines: [ ]TASK DESCRIPTION:[ ]GUIDELINES / RELATED INFORMATION: - - ASSIGNED ROLES: TL/Copywriter
GOAL: Design CreationBUSINESS OBJECTIVES / KPIs: [ here ]WORKING FRAME:- [Add links to personas, corporate guidelines, unique value proposition, communications guidelines, ... documents on the client's dashboard]TASK DESCRIPTION: [ ]GUIDELINES / RELATED INFORMATION: - add link to individual design -OR- provide a wireframe to display the layout of the page.- ASSIGNED ROLES: TL/UX/FE/CSM
GOAL: Frontend implementation of a new landing pageBUSINESS OBJECTIVES / KPIs: [ here ]WORKING FRAME:- Destination URL: [ ]- Personas: [ ]- Corporate guidelines: [ ]TASK DESCRIPTION: GUIDELINES / RELATED INFORMATION: ASSIGNED ROLES: TL/UX/FE/DA
GOAL: Insert copy in CMS according to briefTASK DESCRIPTION: [ ]GUIDELINES / RELATED INFORMATION: - - ASSIGNED ROLES: TL/WM/SEO/UX
GOAL: Quality check before launching a website or Landing page websiteGUIDELINES / RELATED INFORMATION:--ASSIGNED ROLES: FE/DA/IT/TL/UX
CARD GOAL: [ … ]A l’aide de chat gpt, générer un lead magnet puis voir avec jess pour création du supportBUSINESS OBJECTIVES / KPIs: [ … ]TASK DESCRIPTION:ASSIGNED ROLES: [CSM, DA, TL]
CARD GOAL:Optimisations for ongoing PPC campaignsFRAME:- Channel(s): [Google Ads]- KPI: [Purchase, ROAS]- Budget: [1 800 € / month]TRACKING DOCUMENT:https://docs.google.com/spreadsheets/d/1Wu0Y8wHYIDaatqJ0KT7BUhYVa1BYl89lnJeKEns9F7U/edit?usp=sharingMONITORING DOCUMENT:https://lookerstudio.google.com/reporting/4129ff35-aaf3-42ef-a802-b928f9953533ASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaignsFRAME:- Channel(s): [Google Ads]- KPI: [Sign-up, CPA, CPL]- Budget: [600 € / month]TRACKING DOCUMENT:https://docs.google.com/spreadsheets/d/1Wu0Y8wHYIDaatqJ0KT7BUhYVa1BYl89lnJeKEns9F7U/edit?usp=sharingMONITORING DOCUMENT:https://lookerstudio.google.com/reporting/4129ff35-aaf3-42ef-a802-b928f9953533ASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaigns.FRAME:- Channel(s): [Google Ads]- KPI: [Branding, Directions (Google Hosted)]- Budget: [650 € / mois]- Langue: [EN]TRACKING DOCUMENT:https://docs.google.com/spreadsheets/d/1Q4oJjpm2sy2yP_DjfVdRfdA5V1i1NE_3Ha3dBSvffkA/edit#gid=1124995685Google Ads Solutionshttps://docs.google.com/spreadsheets/d/1LuMLyGzq4Y9sxwFmJLIdwAo_Hmo-G-3KBqYn5QrinjQ/edit?usp=sharingASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaigns. SAV Only pour l’instant FRAME:- Channel(s): [Google Ads]- KPI: [Leads]- Budget: [500 € / monthly]TRACKING DOCUMENT:https://docs.google.com/spreadsheets/d/1M9rRJ_x7WDawwL0XgfEGLLhpFe2GmuJ_Eu8Byjrnn6w/edit?gid=0#gid=0 MONITORING DOCUMENT:ASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaigns FRAME:- Channel(s): [Google Ads]- KPI: [Awareness, Clicks]- Budget: [unlimited - Google Ads Grants]TRACKING DOCUMENT: https://docs.google.com/spreadsheets/d/1B_Kw20KHzwWayNp7SeHueNbkKraHlqPQh_m7uG2IB0c/edit?usp=sharing MONITORING DOCUMENT:[ Create a copy of this template, name it accordingly, and follow Greg’s process ]ASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaigns FRAME:- Channel(s): [Google Ads]- KPI: [Awareness, Clicks]- Budget: [unlimited - Google Ads Grants]TRACKING DOCUMENT: https://docs.google.com/spreadsheets/d/1B_Kw20KHzwWayNp7SeHueNbkKraHlqPQh_m7uG2IB0c/edit?usp=sharing MONITORING DOCUMENT:[ Create a copy of this template, name it accordingly, and follow Greg’s process ]ASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaigns Voir avec Bobo pour ajouter un pop up sign up sur page hub projets et single projets (scroll & time based à def avec AC) + ajout section sign up newsletter en bas de page FRAME:- Channel(s): [Google Ads, Facebook Ads, ...]- KPI: [Leads, Purchases, ...]- Budget: [300 € / monthly / Google]TRACKING DOCUMENT:https://docs.google.com/spreadsheets/d/16_SMNy7fZq5fMgJXcBMz8ApZ6vgJ5nGHrl-_4EUu5_0/edit?gid=0#gid=0 MONITORING DOCUMENT:[ Create a copy of this template, name it accordingly, and follow Greg’s process ]ASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaigns.FRAME:- Channel(s): [Google Ads]- KPI: [Leads, Purchases, ...]- Budget: [500 € / mois]- Langue: [EN]- Periode: [Janvier, Fevrier, Juillet, Août, Septembre, Novembre Décembre 2024]TRACKING DOCUMENT:https://docs.google.com/spreadsheets/d/1riBPN7cb7-_FaQbf4-Mf-VHTDRG9SzWNhTqOrIkqQhQ/edit#gid=1963684411ASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaigns!!! check pr relance autres campagnes que Framery (page service) FRAME:- Channel(s): [Google Ads, Facebook Ads, ...]- KPI: [Leads, Purchases, ...]- Budget: [300 € / monthly / platform]- Schedule : Septembre / Octobre / NovembreTRACKING DOCUMENT:https://docs.google.com/spreadsheets/d/1xkMLWat0LcYnodxBtlEepAQgMTAEsDsxVzohMHt_9no/edit?gid=989353326#gid=989353326 MONITORING DOCUMENT:[ Create a copy of this template, name it accordingly, and follow Greg’s process ]ASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaignsFRAME:- Channel(s): [Google Ads]- KPI: [Leads, Purchases, ...]- Budget: [5k / year | 13 € / day]- Langue: [EN]TRACKING DOCUMENT:https://docs.google.com/spreadsheets/d/1YS3lB8lrNhTmvsMvEzrkbGoEpQ85w4kCirxnOBdCTkc/edit?usp=sharingGoogle Ads Solutionshttps://docs.google.com/spreadsheets/d/1YR7ap5_XNEJP1ucZJICwYetsXN6c2njqm3i5BpQElb8/edit?usp=sharingMonitoring :https://lookerstudio.google.com/reporting/9cbe7f74-ff57-4173-8227-d6440a93c4a1ASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaignsFRAME:- Channel(s): [Google Ads]- KPI: [Awareness & Purchases]- Budget: [1 250 € / monthly / Google Ads]TRACKING DOCUMENT:https://docs.google.com/spreadsheets/d/1Q1Gq-wxTIu--R1npHVURg5SkITNw03nAFGH_MQylVN8/edit#gid=155557823Google Ads Solutions:https://docs.google.com/spreadsheets/d/1DoYtpXudVpb1HQ_zKFPoYuGhihFWK9ot7J7ufqpvMV4/edit?usp=sharingASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaignsTL - FRAME: ⚠️MANDATORY TO START CARD⚠️- Channel(s): Google Ads- KPI: Purchases, ROAS- Budget: 9 000 € / monthlyTRACKING DOCUMENT:https://docs.google.com/spreadsheets/d/10cVqzYCPbJXKF0gcSXgaqpc3WHI3Npqsp_5efNDTbpE/edit#gid=1906314190Google Ads Solutions:https://docs.google.com/spreadsheets/d/1nyE4mhnrCHqHyB84e7NjHGdJifD-w-wXf3Bvq8TnIbk/edit?usp=sharingDATA STUDIO MONITORING :ASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaigns REPARTITION HEURES OPTIS :- 3 heures Google Ads (Achille)- 1 heure Meta Ads (Antoine) FRAME:- Channel(s): [Google Ads]- KPI: [Conversion, CPA, ROAS]- Budget: [1 220 € / monthly / Google Ads] TRACKING DOCUMENT:https://docs.google.com/spreadsheets/d/1t6zbUDerOWwQbSeQnxtp5DtGgiiWZfDRz3Wu0n7O_b4/edit#gid=263123815 Google Ads Solutions:https://docs.google.com/spreadsheets/d/1gRoQ-JWTZMbxIVzD6Sx74qGBpceo1KfgmD_DC_Rl2EQ/edit?usp=sharing ASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaigns FRAME:- Channel(s): [Google Ads]- KPI: [Website conversions, Local actions]- Budget: 1 000 € / mois TRACKING DOCUMENT:https://docs.google.com/spreadsheets/d/1BfzIVCrvY9u2i3viUAYncIL7F5CU55kd0NM1KJTHvUo/edit#gid=1444556524 Google Ads Solutions:https://docs.google.com/spreadsheets/d/1R4VhZqx8Hw9MyG-hyLCnUPqk_JZ9aSYjaZoyS1ZsipQ/edit?usp=sharing ASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaigns. SAV Only pour l’instant FRAME:- Channel(s): [Google Ads]- KPI: [Leads]- Budget: [500 € / monthly]TRACKING DOCUMENT:https://docs.google.com/spreadsheets/d/1mVhoTyfzhU7AJZZRdESoGYMnd67jIPd6pJd4w0_3rjA/edit#gid=1955575547 MONITORING DOCUMENT:ASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaigns. FRAME:- Channel(s): Facebook Ads- KPI: Landing page views- Budget: 5 830 € / mois/* TRACKING DOCUMENT:https://docs.google.com/spreadsheets/d/10cVqzYCPbJXKF0gcSXgaqpc3WHI3Npqsp_5efNDTbpE/edit?usp=sharing ASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaignsFRAME:- Channel(s): [Google Ads]- KPI: [Leads]- Budget: [600 € / monthly]TRACKING DOCUMENT:https://docs.google.com/spreadsheets/d/1V9iCN05fY9ZpnieVL3gsMuMmHf46dE3Hb_mQtJEmvok/edit#gid=0Google Ads Solutions:https://docs.google.com/spreadsheets/d/1SmTeeKqJxKUc41x6qjrTLOlSL8MK8Bnd9ieGHfgq7Tk/edit?usp=sharingMONITORING DOCUMENT:ASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaigns FRAME:- Channel(s): [Google Ads, Facebook Ads, ...]- KPI: [Leads, Purchases, ...]- Budget: [XX € / monthly / platform]TRACKING DOCUMENT:https://docs.google.com/spreadsheets/d/1S19D0KsSFGwOwsDaUn0yaliM8HjFwwg3TiMtrbvLogM/edit?gid=0#gid=0 MONITORING DOCUMENT:[ Create a copy of this template, name it accordingly, and follow Greg’s process ]ASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaignsFRAME:- Channel(s): [Google Ads]- KPI: [Leads]- Budget: [env. 1 125 € / mois] → ⚠️ 13 500 € / an MAX- Langue: [FR,EN,DE] TRACKING DOCUMENT:https://docs.google.com/spreadsheets/d/1ymoBlH-hf_TvNpoKsll3Uheqyq7xfA8Ye-hsGJWiMohE/edit#gid=843341788 Google Ads Solutions:https://docs.google.com/spreadsheets/d/13PNuaS0ioiXNZLEOjgDIEyfRInSTU1AjASWqv0WZxec/edit?usp=sharing Monitoring :https://lookerstudio.google.com/u/0/reporting/42c3ab94-1cbb-46e0-af5d-abb284e37863 (2023) ASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaigns FRAME:- Channel(s): [Google Ads]- KPI: [Leads, Purchases, ...]- Budget: [850 € / month]TRACKING DOCUMENT:https://docs.google.com/spreadsheets/d/14bwCBY0HTBlR3LHrCcWMamgCpTJwdJKfLavJYxBWjCY/edit#gid=155149048 Google Ads Solutions:https://docs.google.com/spreadsheets/d/1x9HLVZspPEPl7jVGTE1md5LPECsUf5jsm4V2XNZb9yA/edit?usp=sharing Monitoring:https://lookerstudio.google.com/reporting/7212132c-120d-4018-9c11-3b12ee63810e (2023)ASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaigns. REPARTITION HEURES OPTIS :- 3 heures Google Ads (Clément)- 1 heure Meta Ads (Antoine)FRAME:- Channel(s): [Google Ads]- KPI: [Leads]- Budget: [1 833 € / mois]- Langue: [FR+EN] TRACKING DOCUMENT:https://docs.google.com/spreadsheets/d/1lS5vFII6ozkdMfO9zXkU8jlkhk8oyh_9hhCdvuuJHwA/edit#gid=1124995685 Google Ads Solutions:https://docs.google.com/spreadsheets/d/1vcfMgylVV85Kc4cowYBYEWgMk4kt8GP46QKAHTAq36k/edit?usp=sharing Monitoring : https://lookerstudio.google.com/reporting/c591f636-0e00-4e98-a1fa-735b9e562817 (2023) ASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaigns REPARTITION HEURES OPTIS :- 3 heures Google Ads (Clément)- 1 heure Meta Ads (Antoine)FRAME:- Channel(s): Google Ads- KPI: Purchases, ROAS- Budget: [1 200 € / monthly / Google Ads], stop during 3 first weeks in AugustTRACKING DOCUMENT:https://docs.google.com/spreadsheets/d/18DzLcnf8NyBrrkWTDsxkXnF12nwgWbLXYm9zOAVPU7c/edit?usp=sharing Google Ads Solutions:https://docs.google.com/spreadsheets/d/1VuoJ_x96LEBfGf9hoHoEFfdSE-gnry0PQEGdFEARUtM/edit?usp=sharingASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaigns. FRAME:- Channel(s): Facebook Ads- KPI: Landing page views- Budget: 333 € / monthly/* TRACKING DOCUMENT:https://docs.google.com/spreadsheets/d/1Q1Gq-wxTIu--R1npHVURg5SkITNw03nAFGH_MQylVN8/edit?usp=sharingASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL: Update a marketing toolstack & monitoring according to the client's Objectives & Key Results.BUSINESS OBJECTIVES / KPIs: [ here ]TASK DESCRIPTION:- Check objective settings in Google Analytics & apply corrections or add new objectives if applicable-READY FOR REVIEW: Toolstack & tracking complete.- OUTPUT:Tool stackMonitoringIn case of SEO: Keyword list, competitor (3 max), market(s)
ASSIGNED ROLES: DA
CARD GOAL: Launch a new Google Ads Search campaign with standard Ad Groups.Plan média 2025https://docs.google.com/spreadsheets/d/1hePFC4CrRTg4WL88VuEOx8Y0Y0O9KPon_GeE_oQr5jk/edit?usp=sharing RESOURCES: Campaign report template ASSIGNED ROLES: Customer Success Manager (CSM) / Team Lead (TL) / PPC Manager (PPC)
CARD GOAL: Launch a Google Ads Performance Max campaign. Plan média 2025https://docs.google.com/spreadsheets/d/1hePFC4CrRTg4WL88VuEOx8Y0Y0O9KPon_GeE_oQr5jk/edit?usp=sharing RESOURCES: Google Ads Performance Max guide: https://support.google.com/google-ads/answer/10724896Google Ads create video for Performance Max : https://www.youtube.com/watch?v=l1Fbsvrk_UQCampaign report template ASSIGNED ROLES: Customer Success Manager (CSM) / Team Lead (TL) / PPC Manager (PPC) / Graphic Designer (GD)
CARD GOAL: Launch a new Facebook Ad Display campaign. Plan média 2025https://docs.google.com/spreadsheets/d/1hePFC4CrRTg4WL88VuEOx8Y0Y0O9KPon_GeE_oQr5jk/edit?usp=sharingGUIDELINES / RELATED INFORMATION:Facebook Ad Formats Guide: https://www.facebook.com/business/ads-guideChatGPT 4 Prompt (FR) : Prompt IA Facebook Ads.docxCampaign report template ASSIGNED ROLES: Team Lead (TL) / PPC Manager (PPC)
CARD GOAL: Launch a new Facebook Ad Display campaign. Plan média 2025https://docs.google.com/spreadsheets/d/1hePFC4CrRTg4WL88VuEOx8Y0Y0O9KPon_GeE_oQr5jk/edit?usp=sharingGUIDELINES / RELATED INFORMATION:Facebook Ad Formats Guide: https://www.facebook.com/business/ads-guideChatGPT 4 Prompt (FR) : Prompt IA Facebook Ads.docxCampaign report template ASSIGNED ROLES: Team Lead (TL) / PPC Manager (PPC)
CARD GOAL: Run an effective project review and groom the backlog in alignment with Objective & Key Results of the project. Conduct at the end of each project cycle.Description:This is a monthly recurring project management card in which the team timesheets the following tasks- Meetings, preparations and exchanges- Project management & team briefings- Backlog management, creation and prioritisation of stories in the project- Management of spontaneous requestsASSIGNED ROLES: TL, CSM
CARD GOAL: Create and send a newsletter/email according to the defined frame.Planning campagnes emailing 2025https://docs.google.com/spreadsheets/d/1hePFC4CrRTg4WL88VuEOx8Y0Y0O9KPon_GeE_oQr5jk/edit?usp=sharingASSIGNED ROLES: Customer Success Manager (CSM) / Team Lead (TL) / Copywriter (CW) / Graphic Designer (GD)
CARD GOAL: Create and send a newsletter/email according to the defined frame.Planning campagnes emailing 2025https://docs.google.com/spreadsheets/d/1hePFC4CrRTg4WL88VuEOx8Y0Y0O9KPon_GeE_oQr5jk/edit?usp=sharingASSIGNED ROLES: Customer Success Manager (CSM) / Team Lead (TL) / Copywriter (CW) / Graphic Designer (GD)
CARD GOAL: Launch a new Facebook Ad Display campaign. Plan média 2025https://docs.google.com/spreadsheets/d/1hePFC4CrRTg4WL88VuEOx8Y0Y0O9KPon_GeE_oQr5jk/edit?usp=sharing ⚠️CSM - WORKING FRAME: MANDATORY TO START CARD⚠️Fill CBC Media Plan of client with dates & budgetAdd link to client’s CBC here: [Link] HDM - If campaign one shotCreate Paymo project “[Client] - One shot campaigns” and add invoice to projectGUIDELINES / RELATED INFORMATION:Facebook Ad Formats Guide: https://www.facebook.com/business/ads-guideChatGPT 4 Prompt (FR) : Prompt IA Facebook Ads.docxCampaign report template ASSIGNED ROLES: Team Lead (TL) / PPC Manager (PPC)
TASK DESCRIPTION: Liste de features demandées qui sortent du cadre de la migration Q2>Q3: Feature Search >Dans la médiathèque, je pense qu’on pourrait ajouter une barre de recherche ainsi qu’un menu déroulant (dropdown menu) pour faciliter la navigation…. ASSIGNED ROLES: [CSM, DA, TL]
CARD GOAL: Create and send a newsletter/email according to the defined frame.Useful content Planning Sacem e-mailinghttps://docs.google.com/spreadsheets/d/1EC-euproZ8_G7Z3rpi1HkXM2pXhnH7M2bgCIUO0LLK4/edit?usp=sharing Guide pratique sur le marketing sonore pour les points de vente https://docs.google.com/document/d/1rg_liqUBShijHeaCiRCPZA4EyNkQWRColqz2M-rBpM4/edit?usp=sharingGuide complet sur les licences musicales pour les organisateurs d'événements au Luxembourghttps://docs.google.com/document/d/1BMgsB6xdN79VhvM9SDl90s5XgSS6lqHnUJVmdXBhHVg/edit?usp=sharingGuide complet sur les autorisations musicales pour les entreprises au Luxembourghttps://docs.google.com/document/d/1E4UtlgwvQfglOtUBXIJ_mDpuO4qYKgV4otQvKwVGSuQ/edit?usp=sharingComplete Guide on Music Licensing for Businesses in Luxembourghttps://docs.google.com/document/d/1-XbSGnv6dznX8Dw-XHK76CV8X5iRLWY7MfllrUM893c/edit?usp=sharing Top 10 Checklist pour l'organisation d'événements musicaux au Luxembourghttps://docs.google.com/document/d/15MYfZq-Mvt946VDyE9CVXv4Aoa2WfyCp1q-MTT8iOh8/edit?usp=sharingV2 de 2023.06.13 - SACEM - Questions entrepreneurs ask themselves about music in a business contexthttps://docs.google.com/document/d/1bS7hjgTazjXMTnmSNb6W_xnHFuEs6U7Zdn-4a2tjii0/edit?usp=sharing CSM - WORKING FRAME: ⚠️MANDATORY TO START CARD⚠️ - Description: What is the purpose of this email?- Destination URL(s):- Languages: ASSIGNED ROLES: Customer Success Manager (CSM) / Team Lead (TL) / Copywriter (CW) / Graphic Designer (GD)
CARD GOAL: Chaque URL de thank you pages doit reprendre l’url du formulaire + “-thank-you”BUSINESS OBJECTIVES / KPIs: [ here ]TASK DESCRIPTION:- Check objective settings in Google Analytics & apply corrections or add new objectives if applicable-READY FOR REVIEW: Toolstack & tracking complete.- OUTPUT:Tool stackMonitoringIn case of SEO: Keyword list, competitor (3 max), market(s)ASSIGNED ROLES: DA
CARD GOAL: Based on a specific question deliver insightsWORKING FRAME (TO BE FILLED BY THE CSM BEFORE STARTING):Fill the card titleDescribe the need: [be clear. garbage in → garbage out]Link(s) to or documents with data discrepancy / Reports where the error was detected[links here or documents in attached]Datasource with access if requiredOutput expected : [mail, visualisation, excel sheet, Looker Studio, … etc]Related Documents: ticket number, mail, devis...ASSIGNED ROLES: DA,
CARD GOAL: Create and send a newsletter/email according to the defined frame. Planning Sacem e-mailinghttps://docs.google.com/spreadsheets/d/1EC-euproZ8_G7Z3rpi1HkXM2pXhnH7M2bgCIUO0LLK4/edit?usp=sharing 2024.10.08 - Sacem - Tout ce qu'il faut savoir sur la création de musique quand on est un artistehttps://docs.google.com/document/d/1-XbSGnv6dznX8Dw-XHK76CV8X5iRLWY7MfllrUM893c/edit?usp=sharing CSM - WORKING FRAME: ⚠️MANDATORY TO START CARD⚠️- Description: What is the purpose of this email?- Destination URL(s):- Languages: ASSIGNED ROLES: Customer Success Manager (CSM) / Team Lead (TL) / Copywriter (CW) / Graphic Designer (GD)
CARD GOAL: Create and send a newsletter/email according to the defined frame.Useful content Planning Sacem e-mailinghttps://docs.google.com/spreadsheets/d/1EC-euproZ8_G7Z3rpi1HkXM2pXhnH7M2bgCIUO0LLK4/edit?usp=sharing Guide pratique sur le marketing sonore pour les points de vente https://docs.google.com/document/d/1rg_liqUBShijHeaCiRCPZA4EyNkQWRColqz2M-rBpM4/edit?usp=sharingGuide complet sur les licences musicales pour les organisateurs d'événements au Luxembourghttps://docs.google.com/document/d/1BMgsB6xdN79VhvM9SDl90s5XgSS6lqHnUJVmdXBhHVg/edit?usp=sharingGuide complet sur les autorisations musicales pour les entreprises au Luxembourghttps://docs.google.com/document/d/1E4UtlgwvQfglOtUBXIJ_mDpuO4qYKgV4otQvKwVGSuQ/edit?usp=sharingComplete Guide on Music Licensing for Businesses in Luxembourghttps://docs.google.com/document/d/1-XbSGnv6dznX8Dw-XHK76CV8X5iRLWY7MfllrUM893c/edit?usp=sharing Top 10 Checklist pour l'organisation d'événements musicaux au Luxembourghttps://docs.google.com/document/d/15MYfZq-Mvt946VDyE9CVXv4Aoa2WfyCp1q-MTT8iOh8/edit?usp=sharingV2 de 2023.06.13 - SACEM - Questions entrepreneurs ask themselves about music in a business contexthttps://docs.google.com/document/d/1bS7hjgTazjXMTnmSNb6W_xnHFuEs6U7Zdn-4a2tjii0/edit?usp=sharing CSM - WORKING FRAME: ⚠️MANDATORY TO START CARD⚠️ - Description: What is the purpose of this email?- Destination URL(s):- Languages: ASSIGNED ROLES: Customer Success Manager (CSM) / Team Lead (TL) / Copywriter (CW) / Graphic Designer (GD)
CARD GOAL: Run an effective project review and groom the backlog in alignment with Objective & Key Results of the project. Conduct at the end of each project cycle.Description:This is a monthly recurring project management card in which the team timesheets the following tasks- Meetings, preparations and exchanges- Project management & team briefings- Backlog management, creation and prioritisation of stories in the project- Management of spontaneous requestsASSIGNED ROLES: TL, CSM
CARD GOAL: Create and send a newsletter/email according to the defined frame.Inspiration - Article Paperjam https://paperjam.lu/article/-29?utm_medium=email&utm_campaign=12112025%20NL%20SOIR&utm_content=12112025%20NL%20SOIR+CID_d3a59bd4e8522d98542f268d001d712b&utm_source=Newsletter&utm_term=La%20Sacem%20tente%20de%20protger%20ceux%20qui%20crent Planning Sacem e-mailinghttps://docs.google.com/spreadsheets/d/1EC-euproZ8_G7Z3rpi1HkXM2pXhnH7M2bgCIUO0LLK4/edit?usp=sharing 2024.10.08 - Sacem - Tout ce qu'il faut savoir sur la création de musique quand on est un artistehttps://docs.google.com/document/d/1-XbSGnv6dznX8Dw-XHK76CV8X5iRLWY7MfllrUM893c/edit?usp=sharing CSM - WORKING FRAME: ⚠️MANDATORY TO START CARD⚠️- Description: What is the purpose of this email?- Destination URL(s):- Languages: ASSIGNED ROLES: Customer Success Manager (CSM) / Team Lead (TL) / Copywriter (CW) / Graphic Designer (GD)
CARD GOAL: [Tickets Support]ASSIGNED ROLES: [Roles]
CARD GOAL: Run an effective project review and groom the backlog in alignment with Objective & Key Results of the project. Conduct at the end of each project cycle.Description:This is a monthly recurring project management card in which the team timesheets the following tasks- Meetings, preparations and exchanges- Project management & team briefings- Backlog management, creation and prioritisation of stories in the project- Management of spontaneous requestsASSIGNED ROLES: TL, CSM