Chambre d'agriculture - sou-schmaacht-letzebuerg.lu (Migration technique) #1730
CARD GOAL: Transfer of know-how on a topic (Quilium, Google Ads, Google Analytics, Sendinblue, SEO, Brevo ...)CSM - FRAME: ⚠️MANDATORY TO START CARD⚠️Trainees: who are the trainees?Level of training: beginner/regular/advancedGUIDELINES / RELATED INFORMATION:Google Ads Training (EN) - hereGoogle Ads Training (FR) - hereGA4 Training : Emails before and afterNPS : Zoho Survey (DO NOT FORGET → append organisation and training parameters.exemple: ?organisation=Bernard%20Massard&training=Google%20Analytics%204)ASSIGNED ROLES: Customer Success Manager (CSM), Trainer
CARD GOAL: installer le Gestion de bannière cookie dynamique Cookiebot ou CookieFirstWORKING FRAME (TO BE FILLED BY THE CSM BEFORE STARTING):SubscriptionCCM Provider: [Cookiebot/ Cookiefirst / Usermetrics : Choose]CCM Subscription : [Small / Medium / Large : Open pricing table]e-connect Subscription : [Small / Medium / Large : Open pricing table]Billing : [billed OR deducted from project hours or media budget] CCM set up:Affected websites/subdomains: [to add]Set up: [e-connect OR custom]If custom, describeGUIDELINES & RELATED INFORMATION:Related Documents: ticket number, mail, devis...ASSIGNED ROLES: DA, FE
CARD GOAL: Run an effective project review and groom the backlog in alignment with Objective & Key Results of the project. Conduct at the end of each project cycle.Description:This is a monthly recurring project management card in which the team timesheets the following tasks- Meetings, preparations and exchanges- Project management & team briefings- Backlog management, creation and prioritisation of stories in the project- Management of spontaneous requestsASSIGNED ROLES: TL, CSM
GOAL: Frontend implementation of a new landing pageWEB DEVELOPMENTMigration CMS Vers Quilium SaaS ✓ Implémentation Frontend - HTML et CSS ✓ Configuration technique ✓ Adaptations template au CMS Quilium SaaS ✓ Migration et Import des collections existants ✓ Map ✓ Quality checks (graphiques et techniques) ✓ Gestion multilingue (Traductions non comprises) ✓ Mise en conformité accessibilité (Base) ✓ Mise en conformité GDPR (Base) ✓ Adaptations GA4 ✓ Mise en ligne ------------------------------------- - Prestation en régie -------------------------------------BUSINESS OBJECTIVES / KPIs: [ here ]WORKING FRAME:- Destination URL: [ ]- Personas: [Ad link]- Corporate guidelines: [ ]TASK DESCRIPTION: [ ]GUIDELINES / RELATED INFORMATION: - - ASSIGNED ROLES: TL/UX/FE/DA
CARD GOALAccording to the request, choose if we have to create or migrate a new hosting for the client. To define if the new hosting is VPS or LegacyTASK DESCRIPTIONFill the related information (see below) before treating this story.GUIDELINES / RELATED INFORMATIONDetails of the new server : size = Legacy or AWS S / M / L Storage : according to the solution (10 Go / 20 go... more ?)Website : define website, app ...ASSIGNED ROLES : CSM, IT, DEV
TASK DESCRIPTION:Le client souhaite migrer ses licences Microsoft vers son fournisseur CRM Microsoft Business Central pour plus de facilité de gestion à partir d’octobre.To do: organiser cette migration. ASSIGNED ROLES: [CSM, DA, TL]
CARD GOAL: [ Changements l’URL principale du site] Description:Remplacer clean.lu par clean-center.luVérifier redirections à faire Changements à faire au niveau des campagnes Google Ads ASSIGNED ROLES: [CSM, DA, TL]
TASK DESCRIPTION: see sub-tasks. - ASSIGNED ROLES: [CSM, DA, TL]
CARD GOAL: Launch a new Facebook Ad Display campaign. ⚠️CSM - WORKING FRAME: MANDATORY TO START CARD⚠️Fill CBC Media Plan of client with dates & budgetAdd link to client’s CBC here: [Link] HDM - If campaign one shotCreate Paymo project “[Client] - One shot campaigns” and add invoice to projectGUIDELINES / RELATED INFORMATION:Facebook Ad Formats Guide: https://www.facebook.com/business/ads-guideChatGPT 4 Prompt (FR) : Prompt IA Facebook Ads.docxCampaign report template ASSIGNED ROLES: Team Lead (TL) / PPC Manager (PPC)
CARD GOAL: Create and send a newsletter/email according to the defined frame. CSM - WORKING FRAME: ⚠️MANDATORY TO START CARD⚠️- Description: What is the purpose of this email? Promote Black Friday- Destination URL: LP Black Friday- Languages: FR + DELien vers Plan média 2024https://docs.google.com/spreadsheets/d/11nqLHkL-yO6b9xdhjlD2i8nLTUHEabghBLvRKDcHmhM/edit?usp=sharingASSIGNED ROLES: Team Lead (TL)
CARD GOAL: Create and send a newsletter/email according to the defined frame.CSM - WORKING FRAME: ⚠️MANDATORY TO START CARD⚠️- Description: What is the purpose of this email? Promote Black Friday- Destination URL: LP Black Friday- Languages: FR + DELien vers Plan média 2024https://docs.google.com/spreadsheets/d/11nqLHkL-yO6b9xdhjlD2i8nLTUHEabghBLvRKDcHmhM/edit?usp=sharingASSIGNED ROLES: Team Lead (TL)
CARD GOAL: Launch a new Facebook Ad Display campaign. CSM - WORKING FRAME: ⚠️MANDATORY TO START CARD⚠️- Budget: 500 €- Start/end dates: 22.11 - 29.11- Geotargeting: LuxembourgLien vers Plan média 2024https://docs.google.com/spreadsheets/d/11nqLHkL-yO6b9xdhjlD2i8nLTUHEabghBLvRKDcHmhM/edit?usp=sharingGUIDELINES / RELATED INFORMATION:- Facebook Ad Formats Guide: https://www.facebook.com/business/ads-guide ASSIGNED ROLES: Team Lead (TL) / PPC Manager (PPC)
TASK DESCRIPTION:Dans le but de nettoyer les listes et base de données, envoyer un mailing de demande de consentement. Intégrer des infos supplémentaires tel que demande de la langue et typologie d’intérêt. ASSIGNED ROLES: [CSM, DA, TL]
CARD GOAL: Run an effective project review and groom the backlog in alignment with Objective & Key Results of the project. Conduct at the end of each project cycle.Description:This is a monthly recurring project management card in which the team timesheets the following tasks- Meetings, preparations and exchanges- Project management & team briefings- Backlog management, creation and prioritisation of stories in the project- Management of spontaneous requestsASSIGNED ROLES: TL, CSM
CARD GOAL: Create and send a newsletter/email according to the defined frame. CSM - WORKING FRAME: ⚠️MANDATORY TO START CARD⚠️- Description: What is the purpose of this email? Promote Articles Automne- Destination URL: LP Automne- Languages: FR Lien vers Plan média 2024https://docs.google.com/spreadsheets/d/11nqLHkL-yO6b9xdhjlD2i8nLTUHEabghBLvRKDcHmhM/edit?usp=sharing ASSIGNED ROLES: Team Lead (TL)
CARD GOAL: Launch a new Facebook Ad Display campaign.CSM - WORKING FRAME: ⚠️MANDATORY TO START CARD⚠️- Budget: 500 €- Start/end dates: 20.09-20.10- Geotargeting: Luxembourg + Grande RégionLien vers Plan média 2024https://docs.google.com/spreadsheets/d/11nqLHkL-yO6b9xdhjlD2i8nLTUHEabghBLvRKDcHmhM/edit?usp=sharingGUIDELINES / RELATED INFORMATION:- Facebook Ad Formats Guide: https://www.facebook.com/business/ads-guideASSIGNED ROLES: Team Lead (TL) / PPC Manager (PPC)
GENERALGoal: Copy that converts Page de service SEO + création de contenu pour 3 sujets principaux à partir de la recherche de mots-clés
GENERALGoal: Copy that convertsPage de service SEO + création de contenu pour 3 sujets principaux à partir de la recherche de mots-clés
GENERALGoal: Copy that convertsPage de service SEO + création de contenu pour 3 sujets principaux à partir de la recherche de mots-clés
GENERALGoal: Copy that converts > Améliorations SEO pour la page d'accueil
CARD GOAL: Launch a new Facebook Ad Display campaign. Langue: DETester les Meta Ads pour la TOFU (Toutes voitures et services)Budget: 250 €Geotargeting : 20km radius ⚠️CSM - WORKING FRAME: MANDATORY TO START CARD⚠️Fill CBC Media Plan of client with dates & budgetAdd link to client’s CBC here: [Link] HDM - If campaign one shotCreate Paymo project “[Client] - One shot campaigns” and add invoice to projectGUIDELINES / RELATED INFORMATION:Facebook Ad Formats Guide: https://www.facebook.com/business/ads-guideChatGPT 4 Prompt (FR) : Prompt IA Facebook Ads.docxCampaign report template ASSIGNED ROLES: Team Lead (TL) / PPC Manager (PPC)
CARD GOAL: Launch a new digital campaign based on client's media plan event and tiered pricing model. Langue: DETester Facebook Ads catalogue pour voitures neuves + voitures d'occasion en stockBudget: 250 € (fake feed with visuals at first)Tester Google Ads Performance max avec feed pour voitures neuves + voitures d'occasion en stock (fake feed with visuals at first)Budget : 250 € GUIDELINES / RELATED INFORMATION:- Facebook Ads Formats guide: https://www.facebook.com/business/ads-guide- Google Ads Performance Max guide: https://support.google.com/google-ads/answer/10724896- Google Ads create video for Performance Max : https://www.youtube.com/watch?v=l1Fbsvrk_UQ ASSIGNED ROLES: Customer Success Manager (CSM) / Team Lead (TL) / PPC Manager (PPC) / Graphic Designer (GD) / Video Editor (VE)
CARD GOAL: Run an effective project review and groom the backlog in alignment with Objective & Key Results of the project. Conduct at the end of each project cycle.Description:This is a monthly recurring project management card in which the team timesheets the following tasks- Meetings, preparations and exchanges- Project management & team briefings- Backlog management, creation and prioritisation of stories in the project- Management of spontaneous requestsASSIGNED ROLES: TL, CSM
CARD GOAL: Description: create a list of the most relevant SEO keywords for the client's activity. Select the top priority keywords for our SEO efforts.EDP FR : https://docs.google.com/spreadsheets/d/1V2q7POZ7WFaLY1cuFwPlYd2Lx8vuX-Xtl_Xs2MBEd34/edit?usp=sharingEDP EN : https://docs.google.com/spreadsheets/d/1Q8Yokmecy9hFgVSXPp8IuHDvDBncpOFKziSkIMSoQjA/edit?usp=sharingEDP DE : https://docs.google.com/spreadsheets/d/1CsD2qTl8Pj9VhhkZknnVBabikP25PzdcEUlQ9DxgyK8/edit?usp=sharingASSIGNED ROLES: TL
CARD GOAL: help client create a Brevo account and get access to it through the e-connect agency account.ASSIGNED ROLES: Team Lead (TL) Front End (FE), Graphic Designer (GD)RESOURCES:Sendinblue Docs: https://developers.brevo.com/How to invite clients (Loom Brevo) : https://www.loom.com/share/5add1cbaf7424731a053f2af2cadfac5
CARD GOAL: Launch a new digital campaign based on client's media plan event and tiered pricing model.⚠️CSM - WORKING FRAME: MANDATORY TO START CARD⚠️Fill CBC Media Plan of client with dates & budgetAdd link to client’s CBC here: [Link]HDM - If campaign one shotCreate Paymo project “[Client] - One shot campaigns” and add invoice to projectGUIDELINES / RELATED INFORMATION:- Facebook Ads Formats guide: https://www.facebook.com/business/ads-guide- Google Ads Performance Max guide: https://support.google.com/google-ads/answer/10724896- Google Ads create video for Performance Max : https://www.youtube.com/watch?v=l1Fbsvrk_UQASSIGNED ROLES: Customer Success Manager (CSM) / Team Lead (TL) / PPC Manager (PPC) / Graphic Designer (GD) / Video Editor (VE)
TASK DESCRIPTION: see sub-tasks.ASSIGNED ROLES: [CSM, DA, TL]
TASK DESCRIPTION: see sub-tasks.ASSIGNED ROLES: [CSM, DA, TL]
TASK DESCRIPTION: see sub-tasks.ASSIGNED ROLES: [CSM, DA, TL]
CARD GOAL: Host a quarterly meeting with the client in order to review past quarter's performance and set Objectives and/or targets for next quarter.GUIDELINES / RELATED INFORMATION: Desired Outcome:Alinement on objectives for the next 3 month according to strategy (O & KPIs)If needed - Update monitoring and backlog accordinglyBacklog grooming - eliminate stories not aligned with agreed prioritiesASSIGNED ROLES: CSM/TL/DA
CARD GOAL: complete a general assessment of the client's local SEO presence when they have brick and mortar locations. Check all the existing listings, detect possible missed opportunities, ensure NAHP (Name-Address-Hours-Phone) consistency accross platforms, fully optimize and/or create listings, set up an automation funnel to acquire more reviews and add schema.org to website.GUIDELINES / RELATED INFORMATION:https://schema.org/LocalBusinesshttps://schema.org/GeoCoordinateshttps://schema.org/PostalAddresshttps://schema.org/Reviewhttps://schema.org/Ratinghttps://schema.org/WebSitehttps://localiq.com/blog/best-free-business-listing-sites/ASSIGNED ROLES: Team Lead (TL, SEO Manager (SEO), Frontend (FE)
CARD GOAL:Create a backlog according to defined objectives & get client validationGUIDELINES / RELATED INFORMATION:Tips and tricks to create a Backlog:Host internal Brainstorm asking the following question "According to the clients goal - What to do to increase KPI X, Y, etc?"For more information about the exact process of an internat brainstorm, check our WikiFor standardised action points, start with our “ CBC & define Tactics” googlesheet.ASSIGNED ROLES: TL
TICKET NUMBER HERE: [ # ]TICKET BRIFING: [ briefing mail. ]ASSIGNED ROLES: [ SUPPORT AGENT / OTHER ROLE ]
CARD GOAL: Run an effective project review and groom the backlog in alignment with Objective & Key Results of the project. Conduct at the end of each project cycle.Description:This is a monthly recurring project management card in which the team timesheets the following tasks- Meetings, preparations and exchanges- Project management & team briefings- Backlog management, creation and prioritisation of stories in the project- Management of spontaneous requestsASSIGNED ROLES: TL, CSM
TASK DESCRIPTION: see sub-tasks. c.f. Mail du 20 avril 2024 Bonjour, Afin de savoir gérer le référencement de votre site internet, merci de demander l’ajout de la balise google-site-verification=rHjK1yAySCIlCyzwbGk2MvOAh319QQnfOavUwZ8pp2Q au DNS de votre site internet. c.f. : Puis vous connecter sur https://search.google.com afin de valider cet ajout. Ensuite nous pourrons améliorer ce référencement.Concernant le numéro de téléphone, j’ai demandé la modification via mon compte guide google. La validation peut prendre un certain temps. Il serait judicieux d’appeler le support Google afin de gérer les soucis avec eux directement. Le service annonces (pouvant aussi vous aider sur les modifications de fiche, et/ou transférer l’appel au bon service, il faut juste insister courtoisement) est accessible au +33 805 98 56 89 lun. – ven. 09 :00-18 :00. Il est très important, afin d’obtenir une bonne position sur le ranking Google, d’ajouter le texte « Cocktail bar Luxembourg » au contenu de la page https://www.hotelcravat.lu/fr/bar-et-restaurants/bar-le-trianon et d’y inclure les horaires d’ouverture exacts. ASSIGNED ROLES: [CSM, DA, TL]
CARD GOAL: Il faudrait qu'on affiche notre prix le plus bas pour être le prix le plus bas parmi l'ensemble des résultats Google Hotels. Nous visons donc plus que la parité avec Booking. Note Greg: Les données affichées sur Google sont correctes.Lors d’une recherche hotel cravat, Google choisi les dates arbitrairement (± 1mois) et remonte les prix des plateformes.Je catégorise des acteurs en 3Cravat sur CubilisPartenaires gérés depuis CubilisAutres sites non gérés par Cubilis RésuméLes données affichée de Cubilis sont ok mais nous manquons de visibilité.Est-il possible d’optimiser pour être plus souvent présents ?Les données des partenaires Cubilis sont parfois approximatives.Certains d’entre eux sont complètement absent. Je vois dans les SERP Booking, Expedia et Week end desk.Enfin, d’autres sites qui vendent des chambres à des prix étant 20% moins chers.Est-ce que les marges et le taux d’occupation dégagés sont satisfaisant ? TL TDLes données remontées pour Cravat sont les moins chers en fonction de la catégorie de chambre. Cependant, les résultats ne sont pas systématiquement visibles. Je me base sur différents tests effectués pendant plus de 1 semaine et sur plusieurs dates. Dans la video d’intro, Google indique que les prix sont en temps réel. Est-ce que le flux est bien toujours disponible ? Etant site officiel, il devrait, à mon sens, remonter plus facilement.Concernant les partenaires Cubilis, je ne vois que Booking, weekenddesk et Expedia parmi tous les OTA activés.Les autres sont absents des résultats naturels et sponsorisés.Est-ce que ceux-ci ont des problèmes de configuration ? Est-ce qu’ils ne satisfassent pas aux critères de classement ?https://support.google.com/hotelprices/answer/10472393?hl=fr-FR#rankingConcernant la justesse des prix, Je remarque que certains ne sont pas corrects.C’est aussi le cas pour les partenaires cubilis même si j’ai remarqué que certains prix n’étaient pas exact. Je remarque par ailleurs que très peu de partenaires sont présents dans les résultats naturels ou sponsorisés de Google Hotel.Pour Booking, je constate que les prix sont très souvent identiques. Expedia peut être à la hausse ou à la baisse.Enfin, les plateformes non partenaire de Cubilis mais qui parviennent quand même à s’intégrer dans les listings Google Hotel.Certains d’entre eux peuvent être des scams mais après qq vérifications, ils sont bien legit.Je pencherais pour de l’affiliation à partir d’un OTA repris dans la liste Cubilis.Il n’est pas rare d’avoir des prix inférieurs de 20%.Il serait intéressant de trouver l’OTA sur lequel ces ventes remontent et de vérifier les marges d’une part et d’autre part si un retrait aurait une influence sur le taux de remplissage. BUSINESS OBJECTIVES / KPIs: [Afficher Hôtel Cravat comme le prix le plus bas]ASSIGNED ROLES: [TL, ROLE]
CARD GOAL: Test usability of a feature or website across browsers & devicesTASK DESCRIPTION:Scenarios to be tested:-Scenario 1: [ ex: "make a purchase"]-Scenario 2: [ ex: "overall look and feel"]- ...GUIDELINES / RELATED INFORMATION: [ ]ASSIGNED ROLES: IN
CARD GOAL: Run an effective project review and groom the backlog in alignment with Objective & Key Results of the project. Conduct at the end of each project cycle.Description:This is a monthly recurring project management card in which the team timesheets the following tasks- Meetings, preparations and exchanges- Project management & team briefings- Backlog management, creation and prioritisation of stories in the project- Management of spontaneous requestsASSIGNED ROLES: TL, CSM