Adm. Comm. de Frisange - FORFAIT - frisange.lu #2109
CARD GOAL : Setup site web gdpr friendly according to our processASSIGNED ROLES: CSM/DA/FE
GOAL: Setup Premium featuresGUIDELINES / RELATED INFORMATION:--- Premium ---✓ Hébergement sécurisé✓ Certificat SSL Let's Encrypt✓ Certificat SSL personnel (non fourni)✓ Mises à jour CMS✓ 50G de stockage✓ Nom de domaine personnalisé pour les e-mails sortants✓ Backups 15 jours✓ SLA 99.5%✓ Firewall & CDN (WAF)✓ Monitoring uptime (alertes)✓ Frais annuelsASSIGNED ROLES: FE/IT/TL
CARD GOAL: Set up and configure the Equalweb tool on the website to ensure digital accessibility in compliance with Luxembourg standards and RGAA 4.1 criteria. PLAN : (MEDIUM / LARGE) to define TASK DESCRIPTION:Install, configure, and test the Equalweb tool on the target website.Verify that all key functionalities are active (widget, accessibility options, mobile compatibility).Coordinate with the team to validate display and performance.GUIDELINES / RELATED INFORMATION:Equalweb : https://equalweb.com/RGAA 4.1 : https://accessibilite.public.lu/fr/rgaa4.1/criteres.htmlLuxembourg Regulation overviewASSIGNED ROLES: FE, QSO (Jess), CSM, ADMIN
GOAL: TASK DESCRIPTION: GUIDELINES / RELATED INFORMATION: ASSIGNED ROLES: DEV
GOAL: TASK DESCRIPTION: GUIDELINES / RELATED INFORMATION: ASSIGNED ROLES: DEV
CARD GOAL: Transfer of know-how on a topic (Quilium, Google Ads, Google Analytics, Sendinblue, SEO, Brevo ...)CSM - FRAME: ⚠️MANDATORY TO START CARD⚠️Trainees: who are the trainees?Level of training: beginner/regular/advancedGUIDELINES / RELATED INFORMATION:Google Ads Training (EN) - hereGoogle Ads Training (FR) - hereGA4 Training : Emails before and afterNPS : Zoho Survey (DO NOT FORGET → append organisation and training parameters.exemple: ?organisation=Bernard%20Massard&training=Google%20Analytics%204)ASSIGNED ROLES: Customer Success Manager (CSM), Trainer
ATTENTION : do not include timesheet inside this card. This card must be inserted in the project in addition with current 1-5 productions cards CARD OWNER : TL
CARD GOAL: Run an effective project review and groom the backlog in alignment with Objective & Key Results of the project. Conduct at the end of each project cycle.Description:This is a monthly recurring project management card in which the team timesheets the following tasks- Meetings, preparations and exchanges- Project management & team briefings- Backlog management, creation and prioritisation of stories in the project- Management of spontaneous requestsASSIGNED ROLES: TL, CSM
GOAL: Frontend implementation of a new landing pageIMPLÉMENTATION QUILIUM CMS SaaS- Configuration technique du CMS - Implémentation des maquettes graphique en responsive webdesign - Création du sitemap dans le CMS - Quality checks (graphiques et techniques) - Collections: Médiathèque - Site en 1 langue(s) - Mise en conformité GDPR (Base) ------------------------------------- - Prestation en régie ------------------------------------- BUSINESS OBJECTIVES / KPIs: [ here ]WORKING FRAME:- Destination URL: [ ]- Personas: [Ad link]- Corporate guidelines: [ ]TASK DESCRIPTION: [ ]GUIDELINES / RELATED INFORMATION: Reminder : Limits of contents element to respect, according to projectCARD OWNER: TL/UX/FE/DA
GOAL: Design CreationWEBDESIGN PERSONNALISÉ- Webdesign personnalisé de 3 types de pages en version desktop et mobile : Home, Médiathèque (+Filtres), Page Template avec bibliothèque d'éléments) - 2 allers-retours pour adaptations - Validation client du concept visuelle avant implémentation ------------------------------------- - Prestation en régie ------------------------------------- Digital Strategy: [ here ]TASK DESCRIPTION: [Check quote from number of pages type to design]GUIDELINES / RELATED INFORMATION:- checks fichiers/files - corporate guidelines - add link to individual design -OR- provide a wireframe to display the layout of the page.→ Reminder : Limits of content elements to respect, according to projectCARD OWNER: UX
ATTENTION : do not include timesheet inside this card. This card must be inserted in the project in addition with current 1-5 productions cards CARD OWNER : TL
CARD GOAL: Run an effective project review and groom the backlog in alignment with Objective & Key Results of the project. Conduct at the end of each project cycle.Description:This is a monthly recurring project management card in which the team timesheets the following tasks- Meetings, preparations and exchanges- Project management & team briefings- Backlog management, creation and prioritisation of stories in the project- Management of spontaneous requestsASSIGNED ROLES: TL, CSM
CARD GOAL: Run an effective project review and groom the backlog in alignment with Objective & Key Results of the project. Conduct at the end of each project cycle.Description:This is a monthly recurring project management card in which the team timesheets the following tasks- Meetings, preparations and exchanges- Project management & team briefings- Backlog management, creation and prioritisation of stories in the project- Management of spontaneous requestsASSIGNED ROLES: TL, CSM
BOS - REGIE new "Vertigo" building #2309 PAYG
CARD GOAL: [ ] BUSINESS OBJECTIVES / KPIs: [ ]TASK DESCRIPTION:Tasks to be carried out according to the backlog and prioritization with the client-Creation of "Vertigo" landing page Website usability optimizationConversion rate optimization GUIDELINES / RELATED INFORMATION:[Link other related backlog items and describe why they need to be related and what to do with them][If you have a source of inspiration in mind, put the link here]ASSIGNED ROLES: [TL, ROLE]
CARD GOAL: Set up a new project's Paymo for :STRATEGY (creation projet paymo avec nom du client, synchro CRM et lancement carte 2/3 “strat”)CREA SITES (creation projet paymo avec nom du client et lancement carte 1/6 process site internet)SERVICES ISOLES (activation carte du service dans le bon projet)PROLONGATION CONTRATS OM———————————Invoices are now generated by Tom when the status in Zoho are the following :Accepted but not planned = not yet setted in the All GDD file, no csm assigned...Accepted & planned -> invoices managed by Tom———————————ASSIGNED ROLES: SCRUM (PV), ADMIN (TT), CSM & TL can support.
GOAL: Frontend implementation of a new landing pageBUSINESS OBJECTIVES / KPIs: [ here ]WORKING FRAME:- Destination URL: [ ]- Personas: [Ad link]- Corporate guidelines: [ ]TASK DESCRIPTION: [ ]GUIDELINES / RELATED INFORMATION: Reminder : Limits of contents element to respect, according to projectCARD OWNER: TL/UX/FE/DA
GOAL: Frontend implementation of a new landing pageBUSINESS OBJECTIVES / KPIs: [ here ]WORKING FRAME:- Destination URL: [ ]- Personas: [Ad link]- Corporate guidelines: [ ]TASK DESCRIPTION: [ ]GUIDELINES / RELATED INFORMATION: Reminder : Limits of contents element to respect, according to projectCARD OWNER: TL/UX/FE/DA
GOAL: Design CreationDigital Strategy: [ here ]TASK DESCRIPTION: [Check quote from number of pages type to design]GUIDELINES / RELATED INFORMATION:- checks fichiers/files - corporate guidelines - add link to individual design -OR- provide a wireframe to display the layout of the page.→ Reminder : Limits of content elements to respect, according to projectCARD OWNER: UX
CARD GOAL: Prototyping (Conception) according to the clients strategy and goals- Définition des objectifs (KPI) et coeur de cible - Architecture de l'information - Sitemap (plan du site) ------------------------------------- - Prestation au forfait ------------------------------------- BRIEFING CONCEPTION : https://docs.google.com/document/d/1NR6c_0R6eqBtmZFLhJ-TU_r9TuFuD2HnupywrPyuzFQ/edit?usp=sharingLien vers Charte graphique : https://drive.google.com/file/d/16nFiVy9v1HsyehlnCnjU1x7O04KBNdvw/view?usp=sharingBUSINESS OBJECTIVES / KPIs: [ here ]TASK DESCRIPTION: [ ]GUIDELINES / RELATED INFORMATION:→ Document 1 : AI_Prompts Library_Master → Document 2 : [TEMPLATE - MAKE A COPY] [client name] - Digital Strategy (Client's Intelligence)→ Document 3 : Limits of content elements to respect, according to projectCARD OWNER: UX
GOAL: Design Creation- Webdesign personnalisé de 3 types de pages en version desktop et mobile (ex: Home, Page Produit, Actualités) - 2 allers-retours pour adaptations - Validation client du concept visuelle avant implémentation ------------------------------------- - Prestation en régie -------------------------------------Digital Strategy: [ here ]TASK DESCRIPTION: [Check quote from number of pages type to design]GUIDELINES / RELATED INFORMATION:- checks fichiers/files - corporate guidelines - add link to individual design -OR- provide a wireframe to display the layout of the page.→ Reminder : Limits of content elements to respect, according to projectCARD OWNER: UX
GOAL: Frontend implementation of a new landing page- Configuration technique du CMS - Implémentation des maquettes graphique en responsive webdesign - Création du sitemap dans le CMS - Quality checks (graphiques et techniques) - Site en 4 langues: Français, Allemand, Anglais, Néerlandais - Collections: Blog, Portfolio, Médiathèque - Page template avec éléments de contenu - Import Collections existantes ------------------------------------- - Prestation en régie ------------------------------------- BUSINESS OBJECTIVES / KPIs: [ here ]WORKING FRAME:- Destination URL: [ ]- Personas: [Ad link]- Corporate guidelines: [ ]TASK DESCRIPTION: [ ]GUIDELINES / RELATED INFORMATION:Reminder : Limits of contents element to respect, according to projectCARD OWNER: TL/UX/FE/DA
GOAL: Quality check before launching a website or Landing page website- Installation Piwick / Matomo / GA4 (à définir) - Redirections - Mise en conformité GDPR (Base) - Planification mise en ligne avec client - Configuration DNS, coordination technique ------------------------------------- - Prestation en régie -------------------------------------GUIDELINES / RELATED INFORMATION: []ASSIGNED ROLES: FE/DA/IT/TL/UX
CARD GOAL: Run an effective project review and groom the backlog in alignment with Objective & Key Results of the project. Conduct at the end of each project cycle.Description:This is a monthly recurring project management card in which the team timesheets the following tasks- Meetings, preparations and exchanges- Project management & team briefings- Backlog management, creation and prioritisation of stories in the project- Management of spontaneous requestsASSIGNED ROLES: TL, CSM
CARD GOAL: Set up a new project's Paymo for :STRATEGY (creation projet paymo avec nom du client, synchro CRM et lancement carte 2/3 “strat”)CREA SITES (creation projet paymo avec nom du client et lancement carte 1/6 process site internet)SERVICES ISOLES (activation carte du service dans le bon projet)PROLONGATION CONTRATS OM———————————Invoices are now generated by Tom when the status in Zoho are the following :Accepted but not planned = not yet setted in the All GDD file, no csm assigned...Accepted & planned -> invoices managed by Tom———————————ASSIGNED ROLES: SCRUM (PV), ADMIN (TT), CSM & TL can support.
GOAL: Insert copy in CMS according to briefTASK DESCRIPTION: [ ]GUIDELINES / RELATED INFORMATION: [ ]CARD OWNER: TL/WM/SEO/UX
CARD GOAL: Transfer of know-how on a topic (Quilium, Google Ads, Google Analytics, Sendinblue, SEO, Brevo ...)CSM - FRAME: ⚠️MANDATORY TO START CARD⚠️Trainees: who are the trainees?Level of training: beginner/regular/advancedGUIDELINES / RELATED INFORMATION:Google Ads Training (EN) - hereGoogle Ads Training (FR) - hereGA4 Training : Emails before and afterNPS : Zoho Survey (DO NOT FORGET → append organisation and training parameters.exemple: ?organisation=Bernard%20Massard&training=Google%20Analytics%204)ASSIGNED ROLES: Customer Success Manager (CSM), Trainer
CARD GOAL: installer le Gestion de bannière cookie dynamique Cookiebot ou CookieFirstWORKING FRAME (TO BE FILLED BY THE CSM BEFORE STARTING):SubscriptionEstimate number: EST-XXXX-XXXXCCM Provider: [Cookiebot/ Cookiefirst / Usermetrics : Choose]CCM Subscription : [Small / Medium / Large : Open pricing table]e-connect Subscription : [Small / Medium / Large : Open pricing table]Billing : [billed OR to bill OR to be deduced from project hours OR to bededuced from media budget OR describe the arrangement agreed with the client in year 1] CCM set up:Affected websites/subdomains: [to add]Set up: [e-connect OR custom]If custom, describeGUIDELINES & RELATED INFORMATION:Related Documents: ticket number, mail, devis...ASSIGNED ROLES: DA, FE
CARD GOAL: Ensure a website is compliant with digital accessibility criteria laid out by Luxembourg regulationPLAN : (MEDIUM / LARGE / HUGE) to defineTASK DESCRIPTION:Use the provided checklist of actions below to implement what is needed to be compliant.GUIDELINES / RELATED INFORMATION:Checklist & points: https://docs.google.com/spreadsheets/d/1Ypk5SmM96-f-dzQ2BtAGV-GgNeQ-TrPqwd4CFza5P2A/edit#gid=0https://accessibilite.public.lu/fr/rgaa4.1/criteres.html ASSIGNED ROLES: FE
CARD GOAL: Prototyping (Conception) according to the clients strategy and goalsBUSINESS OBJECTIVES / KPIs: [ here ]TASK DESCRIPTION: [ ]GUIDELINES / RELATED INFORMATION:→ Document 1 : AI_Prompts Library_Master → Document 2 : [TEMPLATE - MAKE A COPY] [client name] - Digital Strategy (Client's Intelligence)→ Document 3 : Limits of content elements to respect, according to projectCARD OWNER: UX
CARD GOAL: Set up a new project's Paymo for :STRATEGY (creation projet paymo avec nom du client, synchro CRM et lancement carte 2/3 “strat”)CREA SITES (creation projet paymo avec nom du client et lancement carte 1/6 process site internet)SERVICES ISOLES (activation carte du service dans le bon projet)PROLONGATION CONTRATS OM———————————Invoices are now generated by Tom when the status in Zoho are the following :Accepted but not planned = not yet setted in the All GDD file, no csm assigned...Accepted & planned -> invoices managed by Tom———————————ASSIGNED ROLES: SCRUM (PV), ADMIN (TT), CSM & TL can support.
CARD GOAL: Run an effective project review and groom the backlog in alignment with Objective & Key Results of the project. Conduct at the end of each project cycle.Description:This is a monthly recurring project management card in which the team timesheets the following tasks- Meetings, preparations and exchanges- Project management & team briefings- Backlog management, creation and prioritisation of stories in the project- Management of spontaneous requestsASSIGNED ROLES: TL, CSM
CARD GOAL: Launch a Google Ads Performance Max campaign. Plan média 2025https://docs.google.com/spreadsheets/d/1lxD8yaXHfC2TjBGKtn1l4wz3C-PbHi5lVRdBYN970Qw/edit?usp=sharing RESOURCES:Google Ads Performance Max guide: https://support.google.com/google-ads/answer/10724896Google Ads create video for Performance Max : https://www.youtube.com/watch?v=l1Fbsvrk_UQCampaign report template ASSIGNED ROLES: Customer Success Manager (CSM) / Team Lead (TL) / PPC Manager (PPC) / Graphic Designer (GD)
CARD GOAL: Launch a Google Ads Performance Max campaign. Plan média 2025https://docs.google.com/spreadsheets/d/1lxD8yaXHfC2TjBGKtn1l4wz3C-PbHi5lVRdBYN970Qw/edit?usp=sharing RESOURCES:Google Ads Performance Max guide: https://support.google.com/google-ads/answer/10724896Google Ads create video for Performance Max : https://www.youtube.com/watch?v=l1Fbsvrk_UQCampaign report template ASSIGNED ROLES: Customer Success Manager (CSM) / Team Lead (TL) / PPC Manager (PPC) / Graphic Designer (GD)
CARD GOAL: Launch a Google Ads Performance Max campaign. Plan média 2025https://docs.google.com/spreadsheets/d/1lxD8yaXHfC2TjBGKtn1l4wz3C-PbHi5lVRdBYN970Qw/edit?usp=sharing RESOURCES:Google Ads Performance Max guide: https://support.google.com/google-ads/answer/10724896Google Ads create video for Performance Max : https://www.youtube.com/watch?v=l1Fbsvrk_UQCampaign report template ASSIGNED ROLES: Customer Success Manager (CSM) / Team Lead (TL) / PPC Manager (PPC) / Graphic Designer (GD)
CARD GOAL: Launch a Google Ads Performance Max campaign.Plan média 2025https://docs.google.com/spreadsheets/d/1lxD8yaXHfC2TjBGKtn1l4wz3C-PbHi5lVRdBYN970Qw/edit?usp=sharingRESOURCES: Google Ads Performance Max guide: https://support.google.com/google-ads/answer/10724896Google Ads create video for Performance Max : https://www.youtube.com/watch?v=l1Fbsvrk_UQCampaign report templateASSIGNED ROLES: Customer Success Manager (CSM) / Team Lead (TL) / PPC Manager (PPC) / Graphic Designer (GD)
CARD GOAL: Launch a new Facebook Ad Display campaign. Plan média 2025https://docs.google.com/spreadsheets/d/1lxD8yaXHfC2TjBGKtn1l4wz3C-PbHi5lVRdBYN970Qw/edit?usp=sharingGUIDELINES / RELATED INFORMATION:Facebook Ad Formats Guide: https://www.facebook.com/business/ads-guideChatGPT 4 Prompt (FR) : Prompt IA Facebook Ads.docxCampaign report template ASSIGNED ROLES: Team Lead (TL) / PPC Manager (PPC)
CARD GOAL: Create and send a newsletter/email according to the defined frame.Plan média 2025https://docs.google.com/spreadsheets/d/1lxD8yaXHfC2TjBGKtn1l4wz3C-PbHi5lVRdBYN970Qw/edit?usp=sharingASSIGNED ROLES: Customer Success Manager (CSM) / Team Lead (TL) / Copywriter (CW) / Graphic Designer (GD)
CARD GOAL: Launch a Google Ads Performance Max campaign. Plan média 2025https://docs.google.com/spreadsheets/d/1lxD8yaXHfC2TjBGKtn1l4wz3C-PbHi5lVRdBYN970Qw/edit?usp=sharing RESOURCES:Google Ads Performance Max guide: https://support.google.com/google-ads/answer/10724896Google Ads create video for Performance Max : https://www.youtube.com/watch?v=l1Fbsvrk_UQCampaign report template ASSIGNED ROLES: Customer Success Manager (CSM) / Team Lead (TL) / PPC Manager (PPC) / Graphic Designer (GD)
CARD GOAL: Launch a new Facebook Ad Display campaign. Plan média 2025https://docs.google.com/spreadsheets/d/1lxD8yaXHfC2TjBGKtn1l4wz3C-PbHi5lVRdBYN970Qw/edit?usp=sharingGUIDELINES / RELATED INFORMATION:Facebook Ad Formats Guide: https://www.facebook.com/business/ads-guideChatGPT 4 Prompt (FR) : Prompt IA Facebook Ads.docxCampaign report template ASSIGNED ROLES: Team Lead (TL) / PPC Manager (PPC)
CARD GOAL: Create and send a newsletter/email according to the defined frame. LEARN 2025: 98,78 % délivrabilité (242/245 contacts)100 % ouverture (136/136)36,78 % CTR (89/242) → Excellents résultats sur chaque KPI. En revanche, je note suite à une discussion avec le support Brevo que le tracking statistique dans les boîtes mail se révèle de plus en plus complexe de leur coté, notamment du à Apple MPP/Ouvertures et clics de bots. → Le combo d’outil actuel qui permettrait d’obtenir les statistiques les plus fiables actuellement est paramètres UTM+Piwik Pro RequestPlan média 2025https://docs.google.com/spreadsheets/d/1lxD8yaXHfC2TjBGKtn1l4wz3C-PbHi5lVRdBYN970Qw/edit?usp=sharingASSIGNED ROLES: Customer Success Manager (CSM) / Team Lead (TL) / Copywriter (CW) / Graphic Designer (GD)
CARD GOAL: Launch a new digital campaign based on client's media plan event and tiered pricing model. Langue: DETester Facebook Ads catalogue pour voitures neuves + voitures d'occasion en stockBudget: 250 € (fake feed with visuals at first)Tester Google Ads Performance max avec feed pour voitures neuves + voitures d'occasion en stock (fake feed with visuals at first)Budget : 250 € GUIDELINES / RELATED INFORMATION:- Facebook Ads Formats guide: https://www.facebook.com/business/ads-guide- Google Ads Performance Max guide: https://support.google.com/google-ads/answer/10724896- Google Ads create video for Performance Max : https://www.youtube.com/watch?v=l1Fbsvrk_UQ ASSIGNED ROLES: Customer Success Manager (CSM) / Team Lead (TL) / PPC Manager (PPC) / Graphic Designer (GD) / Video Editor (VE)
CARD GOAL: Launch a new Facebook Ad Display campaign. Langue: Budget: xxx €Geotargeting : 20km radius ⚠️CSM - WORKING FRAME: MANDATORY TO START CARD⚠️Fill CBC Media Plan of client with dates & budgetAdd link to client’s CBC here: [Link] HDM - If campaign one shotCreate Paymo project “[Client] - One shot campaigns” and add invoice to projectGUIDELINES / RELATED INFORMATION:Facebook Ad Formats Guide: https://www.facebook.com/business/ads-guideChatGPT 4 Prompt (FR) : Prompt IA Facebook Ads.docxCampaign report template ASSIGNED ROLES: Team Lead (TL) / PPC Manager (PPC)
GOAL: Create a new page based on an already existing page type.CSM - WORKING FRAME: ⚠️MANDATORY TO START CARD⚠️Page to copy: https://www.google.com/Description of new page:Language of new page:TASK DESCRIPTION: Duplicate an existing page in case of a new service, campaign or product where the initial template is already live on the website.ASSIGNED ROLES: Customer Success Manager (CSM) / Team Lead (TL) / Copywriter (CW) / Graphic Designer (GD) / Webmaster (WM)
GOAL: Create a new page based on an already existing page type.CSM - WORKING FRAME: ⚠️MANDATORY TO START CARD⚠️Page to copy: https://www.google.com/Description of new page:Language of new page:TASK DESCRIPTION: Duplicate an existing page in case of a new service, campaign or product where the initial template is already live on the website.ASSIGNED ROLES: Customer Success Manager (CSM) / Team Lead (TL) / Copywriter (CW) / Graphic Designer (GD) / Webmaster (WM)
CARD GOAL: Set up monitoring to follow keywords in SERPs weekly based and open SEO tools.WORKING FRAME:SubscriptionKeywords to follow: <= 250Tool package: Basic SEO ToolsPrerequisitesLink to the keyword study: [ links in comment ]Declare competitors domain names (5 max): [ https://blom-automobiles.lu/fr/ / https://garagesimon.lu/ / https://garage-grasges.lu/ - à confirmer avec le client s’il en a d’autres]Declare search engines to track (5 combinations max of search engine, region, language, and device. ex google.lu langue FR mobile, google.be langue NL desktop): [Google lu/de - mobile - DiekirchGoogle lu/de - desktop - DiekirchGoogle lu/fr - mobile - RedangeGoogle lu/fr - desktop - RedangeGoogle lu/en - mobile - Luxembourg villeEmail address(es) to send the weekly report: [ ]TASK DESCRIPTION:Open accounts on SEO Tools and execute the first set upASSIGNED ROLES: DA
TASK DESCRIPTION: Describe general task. ASSIGNED ROLES: [CSM, DA, TL]
CARD GOAL: Launch a Google Ads Performance Max campaign. Plan média 2025https://docs.google.com/spreadsheets/d/1lxD8yaXHfC2TjBGKtn1l4wz3C-PbHi5lVRdBYN970Qw/edit?usp=sharing RESOURCES:Google Ads Performance Max guide: https://support.google.com/google-ads/answer/10724896Google Ads create video for Performance Max : https://www.youtube.com/watch?v=l1Fbsvrk_UQCampaign report template ASSIGNED ROLES: Customer Success Manager (CSM) / Team Lead (TL) / PPC Manager (PPC) / Graphic Designer (GD)
CARD GOAL: Run an effective project review and groom the backlog in alignment with Objective & Key Results of the project. Conduct at the end of each project cycle.Description:This is a monthly recurring project management card in which the team timesheets the following tasks- Meetings, preparations and exchanges- Project management & team briefings- Backlog management, creation and prioritisation of stories in the project- Management of spontaneous requestsASSIGNED ROLES: TL, CSM
GOAL: Create a new page based on an already existing page type.CSM - WORKING FRAME: ⚠️MANDATORY TO START CARD⚠️Page to copy: https://www.google.com/Description of new page:Language of new page:TASK DESCRIPTION: Duplicate an existing page in case of a new service, campaign or product where the initial template is already live on the website.ASSIGNED ROLES: Customer Success Manager (CSM) / Team Lead (TL) / Copywriter (CW) / Graphic Designer (GD) / Webmaster (WM)
CARD GOAL: Launch a new digital campaign based on client's media plan event and tiered pricing model. Langue: DETester Facebook Ads catalogue pour voitures neuves + voitures d'occasion en stockBudget: 250 € (fake feed with visuals at first)Tester Google Ads Performance max avec feed pour voitures neuves + voitures d'occasion en stock (fake feed with visuals at first)Budget : 250 € GUIDELINES / RELATED INFORMATION:- Facebook Ads Formats guide: https://www.facebook.com/business/ads-guide- Google Ads Performance Max guide: https://support.google.com/google-ads/answer/10724896- Google Ads create video for Performance Max : https://www.youtube.com/watch?v=l1Fbsvrk_UQ ASSIGNED ROLES: Customer Success Manager (CSM) / Team Lead (TL) / PPC Manager (PPC) / Graphic Designer (GD) / Video Editor (VE)
GOAL: Create a new page based on an already existing page type.CSM - WORKING FRAME: ⚠️MANDATORY TO START CARD⚠️Page to copy: https://www.google.com/Description of new page:Language of new page:TASK DESCRIPTION: Duplicate an existing page in case of a new service, campaign or product where the initial template is already live on the website.ASSIGNED ROLES: Customer Success Manager (CSM) / Team Lead (TL) / Copywriter (CW) / Graphic Designer (GD) / Webmaster (WM)
CARD GOAL: Launch a new Facebook Ad Display campaign. Langue: Budget: xxx €Geotargeting : 20km radius ⚠️CSM - WORKING FRAME: MANDATORY TO START CARD⚠️Fill CBC Media Plan of client with dates & budgetAdd link to client’s CBC here: [Link] HDM - If campaign one shotCreate Paymo project “[Client] - One shot campaigns” and add invoice to projectGUIDELINES / RELATED INFORMATION:Facebook Ad Formats Guide: https://www.facebook.com/business/ads-guideChatGPT 4 Prompt (FR) : Prompt IA Facebook Ads.docxCampaign report template ASSIGNED ROLES: Team Lead (TL) / PPC Manager (PPC)
CARD GOAL: Run an effective project review and groom the backlog in alignment with Objective & Key Results of the project. Conduct at the end of each project cycle.Description:This is a monthly recurring project management card in which the team timesheets the following tasks- Meetings, preparations and exchanges- Project management & team briefings- Backlog management, creation and prioritisation of stories in the project- Management of spontaneous requestsASSIGNED ROLES: TL, CSM
CARD GOAL: Launch a Google Ads Performance Max campaign. Plan média 2025https://docs.google.com/spreadsheets/d/1lxD8yaXHfC2TjBGKtn1l4wz3C-PbHi5lVRdBYN970Qw/edit?usp=sharing RESOURCES:Google Ads Performance Max guide: https://support.google.com/google-ads/answer/10724896Google Ads create video for Performance Max : https://www.youtube.com/watch?v=l1Fbsvrk_UQCampaign report template ASSIGNED ROLES: Customer Success Manager (CSM) / Team Lead (TL) / PPC Manager (PPC) / Graphic Designer (GD)
TASK DESCRIPTION: Describe general task. ASSIGNED ROLES: [CSM, DA, TL]
CARD GOAL: Set up monitoring to follow keywords in SERPs weekly based and open SEO tools.WORKING FRAME:SubscriptionKeywords to follow: <= 250Tool package: Basic SEO ToolsPrerequisitesLink to the keyword study: [ links in comment ]Declare competitors domain names (5 max): [ https://blom-automobiles.lu/fr/ / https://garagesimon.lu/ / https://garage-grasges.lu/ - à confirmer avec le client s’il en a d’autres]Declare search engines to track (5 combinations max of search engine, region, language, and device. ex google.lu langue FR mobile, google.be langue NL desktop): [Google lu/de - mobile - DiekirchGoogle lu/de - desktop - DiekirchGoogle lu/fr - mobile - RedangeGoogle lu/fr - desktop - RedangeGoogle lu/en - mobile - Luxembourg villeEmail address(es) to send the weekly report: [ ]TASK DESCRIPTION:Open accounts on SEO Tools and execute the first set upASSIGNED ROLES: DA
GOAL: Frontend implementation of a new landing pageBUSINESS OBJECTIVES / KPIs: [ here ]WORKING FRAME:- Destination URL: [ ]- Personas: [Ad link]- Corporate guidelines: [ ]TASK DESCRIPTION: [ ]GUIDELINES / RELATED INFORMATION: Reminder : Limits of contents element to respect, according to projectCARD OWNER: TL/UX/FE/DA
GOAL: Insert copy in CMS according to briefTASK DESCRIPTION: [ ]GUIDELINES / RELATED INFORMATION: [ ]CARD OWNER: TL/WM/SEO/UX
TASK DESCRIPTION:Pricing 1. Offre de bienvenue -> OK, check faisabilité via Cubilis2. Escapade Week End : Vendredi-Samedi-Dimanche-Lundi -> OK via plan tarifaire Cubilis3. Réservation anticipé : early bird non refundable avec -15%, déjà set up dans Cubilis4. Réservation last minute -> déjà set up dans Cubilis5. Séjour 3 nuits - 35% de réduction sur la 3eme (avec vendredi soir ou lundi soir inclus) -> OK6. Séjour weekend évasion réduction déjà dans Cubilis -> voir avec Symphorien pour ajouter late checkout 14h00 à l'offre -> OK ASSIGNED ROLES: [CSM, DA, TL]
CARD GOAL: Launch a new digital campaign based on client's media plan event and tiered pricing model. Pour attirer plus de clients au Grand Hôtel Cravat durant la période festive allant du 24 novembre 2024 au 7 janvier 2025, voici trois idées d'offres packagées : 1. Package "Marchés de Noël Luxembourgeois"Description : Ce package inclurait un séjour de deux nuits avec petit-déjeuner inclus, ainsi que des billets pré-réservés pour les célèbres marchés de Noël de Luxembourg. Ajoutez une touche spéciale avec un guide imprimé offert à l'arrivée, contenant des informations sur les meilleurs stands de chaque marché et des bons pour des boissons chaudes typiques comme le Glühwein ou le chocolat chaud.Cible : Idéal pour les couples et les familles cherchant à vivre l'ambiance festive de Luxembourg. 2. Offre "Nouvel An Vintage"Description : Proposez une soirée de réveillon dans le style vintage de l'hôtel, avec un dîner de gala à plusieurs plats inspiré des traditions luxembourgeoises, accompagné de musique live d'époque. Incluez une nuitée avec un brunch de Nouvel An luxueux le lendemain matin. Offrez également un service de chauffeur pour ceux qui souhaiteraient explorer la ville sans souci le soir du Nouvel An.Cible : Parfait pour les adultes et les seniors désirant célébrer le Nouvel An dans un cadre élégant et confortable. 3. Escapade "Culture et Détente"Description : Créez un forfait de trois nuits incluant des visites guidées privées des musées et des attractions culturelles de Luxembourg, comme le Musée d'Art Moderne Grand-Duc Jean ou le Palais grand-ducal. Ajoutez un après-midi de détente avec des coupons pour un café local et une pâtisserie luxembourgeoise. Cible : Idéal pour les amateurs d'art et de culture qui apprécient également les moments de détente. Chaque offre peut être personnalisée pour inclure des options supplémentaires comme des transferts aéroport, des surprises en chambre (par exemple, des chocolats locaux ou du crémant luxembourgeois à l'arrivée), et des upgrades de chambre selon la disponibilité. Ces offres packagées non seulement valorisent l'expérience unique de votre hôtel, mais elles peuvent aussi encourager les réservations directes en offrant des expériences que les clients ne trouveront pas sur les grandes plateformes de réservation. GUIDELINES / RELATED INFORMATION:- Facebook Ads Formats guide: https://www.facebook.com/business/ads-guide- Google Ads Performance Max guide: https://support.google.com/google-ads/answer/10724896- Google Ads create video for Performance Max : https://www.youtube.com/watch?v=l1Fbsvrk_UQ ASSIGNED ROLES: Customer Success Manager (CSM) / Team Lead (TL) / PPC Manager (PPC) / Graphic Designer (GD) / Video Editor (VE)
TASK DESCRIPTION: Describe general task. ASSIGNED ROLES: [CSM, DA, TL]
CARD GOAL: Prototyping (Conception) according to the clients strategy and goalsRevamp complet du site Internet hotelcravat.lu + migration Q3 Inspiration et se rapprocher des deux sites suivants :https://www.dangleterre.com/enhttps://www.the-connaught.co.uk/ > Une production vidéo est photographe pour de nouvelles photos de l’hôtel sont prévues.> Site plus storytelling, moderne, hôtellerie 2025. BUSINESS OBJECTIVES / KPIs: [ here ]TASK DESCRIPTION: [ ]GUIDELINES / RELATED INFORMATION:→ Document 1 : AI_Prompts Library_Master → Document 2 : [TEMPLATE - MAKE A COPY] [client name] - Digital Strategy (Client's Intelligence)→ Document 3 : Limits of content elements to respect, according to projectCARD OWNER: UX
CARD GOAL: Set up a new project's Paymo for :STRATEGY (creation projet paymo avec nom du client, synchro CRM et lancement carte 2/3 “strat”)CREA SITES (creation projet paymo avec nom du client et lancement carte 1/6 process site internet)SERVICES ISOLES (activation carte du service dans le bon projet)PROLONGATION CONTRATS OM———————————Invoices are now generated by Tom when the status in Zoho are the following :Accepted but not planned = not yet setted in the All GDD file, no csm assigned...Accepted & planned -> invoices managed by Tom———————————ASSIGNED ROLES: SCRUM (PV), ADMIN (TT), CSM & TL can support.
CARD GOAL: Run an effective project review and groom the backlog in alignment with Objective & Key Results of the project. Conduct at the end of each project cycle.Description:This is a monthly recurring project management card in which the team timesheets the following tasks- Meetings, preparations and exchanges- Project management & team briefings- Backlog management, creation and prioritisation of stories in the project- Management of spontaneous requestsASSIGNED ROLES: TL, CSM
CARD GOAL: Launch a Google Ads Performance Max campaign.⚠️CSM - WORKING FRAME: MANDATORY TO START CARD⚠️Fill CBC Media Plan of client with dates & budgetAdd link to client’s CBC here: [Link]HDM - If campaign one shotCreate Paymo project “[Client] - One shot campaigns” and add invoice to projectRESOURCES: Google Ads Performance Max guide: https://support.google.com/google-ads/answer/10724896Google Ads create video for Performance Max : https://www.youtube.com/watch?v=l1Fbsvrk_UQCampaign report templateASSIGNED ROLES: Customer Success Manager (CSM) / Team Lead (TL) / PPC Manager (PPC) / Graphic Designer (GD)
TASK DESCRIPTION: DÉVELOPPEMENT SUR MESURE Interconnexion Système de caisse (62 h) Développement pour mise en place système Gantner/Recreatex pour les bons cadeaux et cours: - Mise en place application (développement), API (Gantner/Recreatex) - Rendre disponible le(s) bon cadeau(x) et cours via Shopify (téléchargement) - Envoi mail avec le(s) bon(s) cadeau(x) et cours ------------------------------------- - Prestation en régie ------------------------------------- ASSIGNED ROLES: [CSM, DA, TL]
GOAL: Quality check before launching a website or Landing page websiteMISE EN LIGNE & TESTS FONCTIONNELS - Installation GA4, Matomo ou Piwick (à définir) - Redirections - Planification mise en ligne avec client - Configuration DNS, coordination technique - Tests fonctionnels ------------------------------------- - Prestation en régie -------------------------------------ASSIGNED ROLES: FE/DA/IT/TL/UX
GOAL: Insert copy in CMS according to briefINSERTION DE CONTENUS - Insertion du contenu existant dans le CMS en 4 langues (Produits, Mails) - Insertion du contenu des Meta description, Page Title, et URL - SEO Best Practices- Import Clients - Import Commandes ------------------------------------- - Prestation en régie -------------------------------------GUIDELINES / RELATED INFORMATION: [ ]CARD OWNER: TL/WM/SEO/UX
TASK DESCRIPTION: DÉVELOPPEMENT SUR MESURE Intégration Template (32h) - Intégration du template dans Shopify - Adaptations mineurs (logo, couleurs, correctifs mineurs) - Vérification fonctionnement site + ajout/modification de quelques éléments Shopify - configuration et setup initial (8h) - Configuration & setup initial - Setup de base pour mails, méthodes de paiement, méthode de livraison, réductions, collections de produits ... ------------------------------------- - Prestation en régie -------------------------------------------------- ASSIGNED ROLES: [CSM, DA, TL]
GOAL: Design CreationWEBDESIGN - bootstrap - S - Choix template Shopify & installation - Nettoyage du template & configuration - Optimisé desktop et mobile - Conseil et recommandations e-connect ------------------------------------- - Prestation en régie -------------------------------------GUIDELINES / RELATED INFORMATION:- checks fichiers/files - corporate guidelines - add link to individual design -OR- provide a wireframe to display the layout of the page.→ Reminder : Limits of content elements to respect, according to projectCARD OWNER: UX
ATTENTION : do not include timesheet inside this card. This card must be inserted in the project in addition with current 1-5 productions cards CARD OWNER : TL
CARD GOAL: Prototyping (Conception) according to the clients strategie and goalsBUSINESS OBJECTIVES / KPIs: [ here ]TASK DESCRIPTION: [ ]GUIDELINES / RELATED INFORMATION: [ ]ASSIGNED ROLES: TL
CARD GOAL: Copy that convertsBUSINESS OBJECTIVES / KPIs: [ here ]WORKING FRAME:- Destination URL: [ ]- Personas: [Ad link]- Corporate guidelines: [ ]- Unique Value Proposition: [ ]- Communications Guidelines: [ ]TASK DESCRIPTION:[ ]GUIDELINES / RELATED INFORMATION: - - ASSIGNED ROLES: TL/Copywriter
GOAL: Design CreationBUSINESS OBJECTIVES / KPIs: [ here ]WORKING FRAME:- [Add links to personas, corporate guidelines, unique value proposition, communications guidelines, ... documents on the client's dashboard]TASK DESCRIPTION: [ ]GUIDELINES / RELATED INFORMATION: - add link to individual design -OR- provide a wireframe to display the layout of the page.- ASSIGNED ROLES: TL/UX/FE/CSM
GOAL: Frontend implementation of a new landing pageBUSINESS OBJECTIVES / KPIs: [ here ]WORKING FRAME:- Destination URL: [ ]- Personas: [ ]- Corporate guidelines: [ ]TASK DESCRIPTION: GUIDELINES / RELATED INFORMATION: ASSIGNED ROLES: TL/UX/FE/DA
GOAL: Insert copy in CMS according to briefTASK DESCRIPTION: [ ]GUIDELINES / RELATED INFORMATION: - - ASSIGNED ROLES: TL/WM/SEO/UX
GOAL: Quality check before launching a website or Landing page websiteGUIDELINES / RELATED INFORMATION:--ASSIGNED ROLES: FE/DA/IT/TL/UX
CARD GOAL: [ … ]A l’aide de chat gpt, générer un lead magnet puis voir avec jess pour création du supportBUSINESS OBJECTIVES / KPIs: [ … ]TASK DESCRIPTION:ASSIGNED ROLES: [CSM, DA, TL]
CARD GOAL:Optimisations for ongoing PPC campaignsFRAME:- Channel(s): [Google Ads]- KPI: [Purchase, ROAS]- Budget: [1 800 € / month]TRACKING DOCUMENT:https://docs.google.com/spreadsheets/d/1Wu0Y8wHYIDaatqJ0KT7BUhYVa1BYl89lnJeKEns9F7U/edit?usp=sharingMONITORING DOCUMENT:https://lookerstudio.google.com/reporting/4129ff35-aaf3-42ef-a802-b928f9953533ASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaignsFRAME:- Channel(s): [Google Ads]- KPI: [Sign-up, CPA, CPL]- Budget: [600 € / month]TRACKING DOCUMENT:https://docs.google.com/spreadsheets/d/1Wu0Y8wHYIDaatqJ0KT7BUhYVa1BYl89lnJeKEns9F7U/edit?usp=sharingMONITORING DOCUMENT:https://lookerstudio.google.com/reporting/4129ff35-aaf3-42ef-a802-b928f9953533ASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaigns.FRAME:- Channel(s): [Google Ads]- KPI: [Branding, Directions (Google Hosted)]- Budget: [650 € / mois]- Langue: [EN]TRACKING DOCUMENT:https://docs.google.com/spreadsheets/d/1Q4oJjpm2sy2yP_DjfVdRfdA5V1i1NE_3Ha3dBSvffkA/edit#gid=1124995685Google Ads Solutionshttps://docs.google.com/spreadsheets/d/1LuMLyGzq4Y9sxwFmJLIdwAo_Hmo-G-3KBqYn5QrinjQ/edit?usp=sharingASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaigns. SAV Only pour l’instant FRAME:- Channel(s): [Google Ads]- KPI: [Leads]- Budget: [500 € / monthly]TRACKING DOCUMENT:https://docs.google.com/spreadsheets/d/1M9rRJ_x7WDawwL0XgfEGLLhpFe2GmuJ_Eu8Byjrnn6w/edit?gid=0#gid=0 MONITORING DOCUMENT:ASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaigns.FRAME:- Channel(s): [Google Ads]- KPI: [Leads, Purchases, ...]- Budget: [500 € / mois]- Langue: [EN]- Periode: [Janvier, Fevrier, Juillet, Août, Septembre, Novembre Décembre 2024]TRACKING DOCUMENT:https://docs.google.com/spreadsheets/d/1riBPN7cb7-_FaQbf4-Mf-VHTDRG9SzWNhTqOrIkqQhQ/edit#gid=1963684411ASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaigns FRAME:- Channel(s): [Google Ads]- KPI: [Awareness, Clicks]- Budget: [unlimited - Google Ads Grants]TRACKING DOCUMENT: https://docs.google.com/spreadsheets/d/1B_Kw20KHzwWayNp7SeHueNbkKraHlqPQh_m7uG2IB0c/edit?usp=sharing MONITORING DOCUMENT:[ Create a copy of this template, name it accordingly, and follow Greg’s process ]ASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaigns FRAME:- Channel(s): [Google Ads]- KPI: [Awareness, Clicks]- Budget: [unlimited - Google Ads Grants]TRACKING DOCUMENT: https://docs.google.com/spreadsheets/d/1B_Kw20KHzwWayNp7SeHueNbkKraHlqPQh_m7uG2IB0c/edit?usp=sharing MONITORING DOCUMENT:[ Create a copy of this template, name it accordingly, and follow Greg’s process ]ASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaigns FRAME:- Channel(s): [Google Ads, Facebook Ads, ...]- KPI: [Leads, Purchases, ...]- Budget: [300 € / monthly / Google]TRACKING DOCUMENT:https://docs.google.com/spreadsheets/d/16_SMNy7fZq5fMgJXcBMz8ApZ6vgJ5nGHrl-_4EUu5_0/edit?gid=0#gid=0 MONITORING DOCUMENT:[ Create a copy of this template, name it accordingly, and follow Greg’s process ]ASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaigns FRAME:- Channel(s): [Google Ads, Facebook Ads, ...]- KPI: [Leads, Purchases, ...]- Budget: [300 € / monthly / platform]- Schedule : Septembre / Octobre / NovembreTRACKING DOCUMENT:https://docs.google.com/spreadsheets/d/1xkMLWat0LcYnodxBtlEepAQgMTAEsDsxVzohMHt_9no/edit?gid=989353326#gid=989353326 MONITORING DOCUMENT:[ Create a copy of this template, name it accordingly, and follow Greg’s process ]ASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaigns FRAME:- Channel(s): [Google Ads, Facebook Ads, ...]- KPI: [Leads, Purchases, ...]- Budget: [XX € / monthly / platform]TRACKING DOCUMENT:https://docs.google.com/spreadsheets/d/1S19D0KsSFGwOwsDaUn0yaliM8HjFwwg3TiMtrbvLogM/edit?gid=0#gid=0 MONITORING DOCUMENT:[ Create a copy of this template, name it accordingly, and follow Greg’s process ]ASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaignsFRAME:- Channel(s): [Google Ads]- KPI: [Leads]- Budget: [env. 1 125 € / mois] → ⚠️ 13 500 € / an MAX- Langue: [FR,EN,DE] TRACKING DOCUMENT:https://docs.google.com/spreadsheets/d/1ymoBlH-hf_TvNpoKsll3Uheqyq7xfA8Ye-hsGJWiMohE/edit#gid=843341788 Google Ads Solutions:https://docs.google.com/spreadsheets/d/13PNuaS0ioiXNZLEOjgDIEyfRInSTU1AjASWqv0WZxec/edit?usp=sharing Monitoring :https://lookerstudio.google.com/u/0/reporting/42c3ab94-1cbb-46e0-af5d-abb284e37863 (2023) ASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaignsFRAME:- Channel(s): [Google Ads]- KPI: [Leads, Purchases, ...]- Budget: [5k / year | 13 € / day]- Langue: [EN]TRACKING DOCUMENT:https://docs.google.com/spreadsheets/d/1YS3lB8lrNhTmvsMvEzrkbGoEpQ85w4kCirxnOBdCTkc/edit?usp=sharingGoogle Ads Solutionshttps://docs.google.com/spreadsheets/d/1YR7ap5_XNEJP1ucZJICwYetsXN6c2njqm3i5BpQElb8/edit?usp=sharingMonitoring :https://lookerstudio.google.com/reporting/9cbe7f74-ff57-4173-8227-d6440a93c4a1ASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaigns FRAME:- Channel(s): [Google Ads]- KPI: [Leads, Purchases, ...]- Budget: [850 € / month]TRACKING DOCUMENT:https://docs.google.com/spreadsheets/d/14bwCBY0HTBlR3LHrCcWMamgCpTJwdJKfLavJYxBWjCY/edit#gid=155149048 Google Ads Solutions:https://docs.google.com/spreadsheets/d/1x9HLVZspPEPl7jVGTE1md5LPECsUf5jsm4V2XNZb9yA/edit?usp=sharing Monitoring:https://lookerstudio.google.com/reporting/7212132c-120d-4018-9c11-3b12ee63810e (2023)ASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaigns. REPARTITION HEURES OPTIS :- 3 heures Google Ads (Clément)- 1 heure Meta Ads (Antoine)FRAME:- Channel(s): [Google Ads]- KPI: [Leads]- Budget: [1 833 € / mois]- Langue: [FR+EN] TRACKING DOCUMENT:https://docs.google.com/spreadsheets/d/1lS5vFII6ozkdMfO9zXkU8jlkhk8oyh_9hhCdvuuJHwA/edit#gid=1124995685 Google Ads Solutions:https://docs.google.com/spreadsheets/d/1vcfMgylVV85Kc4cowYBYEWgMk4kt8GP46QKAHTAq36k/edit?usp=sharing Monitoring : https://lookerstudio.google.com/reporting/c591f636-0e00-4e98-a1fa-735b9e562817 (2023) ASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaignsFRAME:- Channel(s): [Google Ads]- KPI: [Awareness & Purchases]- Budget: [1 250 € / monthly / Google Ads]TRACKING DOCUMENT:https://docs.google.com/spreadsheets/d/1Q1Gq-wxTIu--R1npHVURg5SkITNw03nAFGH_MQylVN8/edit#gid=155557823Google Ads Solutions:https://docs.google.com/spreadsheets/d/1DoYtpXudVpb1HQ_zKFPoYuGhihFWK9ot7J7ufqpvMV4/edit?usp=sharingASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaignsTL - FRAME: ⚠️MANDATORY TO START CARD⚠️- Channel(s): Google Ads- KPI: Purchases, ROAS- Budget: 9 000 € / monthlyTRACKING DOCUMENT:https://docs.google.com/spreadsheets/d/10cVqzYCPbJXKF0gcSXgaqpc3WHI3Npqsp_5efNDTbpE/edit#gid=1906314190Google Ads Solutions:https://docs.google.com/spreadsheets/d/1nyE4mhnrCHqHyB84e7NjHGdJifD-w-wXf3Bvq8TnIbk/edit?usp=sharingDATA STUDIO MONITORING :ASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaigns REPARTITION HEURES OPTIS :- 3 heures Google Ads (Achille)- 1 heure Meta Ads (Antoine) FRAME:- Channel(s): [Google Ads]- KPI: [Conversion, CPA, ROAS]- Budget: [1 220 € / monthly / Google Ads] TRACKING DOCUMENT:https://docs.google.com/spreadsheets/d/1t6zbUDerOWwQbSeQnxtp5DtGgiiWZfDRz3Wu0n7O_b4/edit#gid=263123815 Google Ads Solutions:https://docs.google.com/spreadsheets/d/1gRoQ-JWTZMbxIVzD6Sx74qGBpceo1KfgmD_DC_Rl2EQ/edit?usp=sharing ASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaigns FRAME:- Channel(s): [Google Ads]- KPI: [Website conversions, Local actions]- Budget: Mai : 400 € / moisJuin : 400 € / moisJuillet : 400 € / moisAout : 400 € / moisSeptembre : 150 € / mois TRACKING DOCUMENT:https://docs.google.com/spreadsheets/d/1BfzIVCrvY9u2i3viUAYncIL7F5CU55kd0NM1KJTHvUo/edit#gid=1444556524 Google Ads Solutions:https://docs.google.com/spreadsheets/d/1R4VhZqx8Hw9MyG-hyLCnUPqk_JZ9aSYjaZoyS1ZsipQ/edit?usp=sharing ASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaigns. SAV Only pour l’instant FRAME:- Channel(s): [Google Ads]- KPI: [Leads]- Budget: [500 € / monthly]TRACKING DOCUMENT:https://docs.google.com/spreadsheets/d/1mVhoTyfzhU7AJZZRdESoGYMnd67jIPd6pJd4w0_3rjA/edit#gid=1955575547 MONITORING DOCUMENT:ASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaigns. FRAME:- Channel(s): Facebook Ads- KPI: Landing page views- Budget: 5 830 € / mois/* TRACKING DOCUMENT:https://docs.google.com/spreadsheets/d/10cVqzYCPbJXKF0gcSXgaqpc3WHI3Npqsp_5efNDTbpE/edit?usp=sharing ASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaignsFRAME:- Channel(s): [Google Ads]- KPI: [Leads]- Budget: [600 € / monthly]TRACKING DOCUMENT:https://docs.google.com/spreadsheets/d/1V9iCN05fY9ZpnieVL3gsMuMmHf46dE3Hb_mQtJEmvok/edit#gid=0Google Ads Solutions:https://docs.google.com/spreadsheets/d/1SmTeeKqJxKUc41x6qjrTLOlSL8MK8Bnd9ieGHfgq7Tk/edit?usp=sharingMONITORING DOCUMENT:ASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaigns REPARTITION HEURES OPTIS :- 3 heures Google Ads (Clément)- 1 heure Meta Ads (Antoine)FRAME:- Channel(s): Google Ads- KPI: Purchases, ROAS- Budget: [1 200 € / monthly / Google Ads], stop during 3 first weeks in AugustTRACKING DOCUMENT:https://docs.google.com/spreadsheets/d/18DzLcnf8NyBrrkWTDsxkXnF12nwgWbLXYm9zOAVPU7c/edit?usp=sharing Google Ads Solutions:https://docs.google.com/spreadsheets/d/1VuoJ_x96LEBfGf9hoHoEFfdSE-gnry0PQEGdFEARUtM/edit?usp=sharingASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaigns. FRAME:- Channel(s): Facebook Ads- KPI: Landing page views- Budget: 333 € / monthly/* TRACKING DOCUMENT:https://docs.google.com/spreadsheets/d/1Q1Gq-wxTIu--R1npHVURg5SkITNw03nAFGH_MQylVN8/edit?usp=sharingASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaignsFRAME:- Channel(s): [Google Ads]- KPI: [Leads]- Budget: [env. 1 125 € / mois] → ⚠️ 13 500 € / an MAX- Langue: [FR,EN,DE] TRACKING DOCUMENT:https://docs.google.com/spreadsheets/d/1ymoBlH-hf_TvNpoKsll3Uheqyq7xfA8Ye-hsGJWiMohE/edit#gid=843341788 Google Ads Solutions:https://docs.google.com/spreadsheets/d/13PNuaS0ioiXNZLEOjgDIEyfRInSTU1AjASWqv0WZxec/edit?usp=sharing Monitoring :https://lookerstudio.google.com/u/0/reporting/42c3ab94-1cbb-46e0-af5d-abb284e37863 (2023) ASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)