Adm. Comm. de Frisange - FORFAIT - frisange.lu #2109
CARD GOAL: Prototyping (Conception) according to the clients strategy and goalsBUSINESS OBJECTIVES / KPIs: [ here ]TASK DESCRIPTION: [ ]GUIDELINES / RELATED INFORMATION:→ Document 1 : AI_Prompts Library_Master → Document 2 : [TEMPLATE - MAKE A COPY] [client name] - Digital Strategy (Client's Intelligence)→ Document 3 : Limits of content elements to respect, according to projectCARD OWNER: UX
GOAL: Insert copy in CMS according to briefTASK DESCRIPTION: Migration Contenus Modules existants (ex.: Actualtiés, Agenda) ------------------------------------- - Sous réserve de faisabilité - Prestation en régie -------------------------------------GUIDELINES / RELATED INFORMATION: [ ]CARD OWNER: TL/WM/SEO/UX
GOAL: Frontend implementation of a new landing pageIMPLÉMENTATION QUILIUM CMS SaaS- Configuration technique du CMS - Implémentation des maquettes graphique en responsive webdesign - Création du sitemap dans le CMS - Quality checks (graphiques et techniques) - Collections: Actualités, Agenda, People, Index, Mediathèque - Site en 1 langue(s) - Set up forms.app pour formulaires dynamiques ------------------------------------- - Prestation en régie ------------------------------------- BUSINESS OBJECTIVES / KPIs: [ here ]WORKING FRAME:- Destination URL: [ ]- Personas: [Ad link]- Corporate guidelines: [ ]TASK DESCRIPTION: [ ]GUIDELINES / RELATED INFORMATION: Reminder : Limits of contents element to respect, according to projectCARD OWNER: TL/UX/FE/DA
TASK DESCRIPTION: - Export / Synchronisation APP Hot City - Mise en conformité GDPR (Base) ------------------------------------- - Prestation en régie -------------------------------------Export Synchro APP Hot cityMise en conformité GDPR Base ASSIGNED ROLES: [CSM, DA, TL]
ATTENTION : do not include timesheet inside this card. This card must be inserted in the project in addition with current 1-5 productions cards CARD OWNER : TL
CARD GOAL: Run an effective project review and groom the backlog in alignment with Objective & Key Results of the project. Conduct at the end of each project cycle.Description:This is a monthly recurring project management card in which the team timesheets the following tasks- Meetings, preparations and exchanges- Project management & team briefings- Backlog management, creation and prioritisation of stories in the project- Management of spontaneous requestsASSIGNED ROLES: TL, CSM
GOAL: Design CreationWEBDESIGN PERSONNALISÉ- Webdesign personnalisé de 5 types de pages en version desktop et mobile : (Home, Actualités, Agenda, Index, Contact, Page Template avec bibliothèque d'éléments) - 2 allers-retours pour adaptations - Validation client du concept visuelle avant implémentation ------------------------------------- - Prestation en régie ------------------------------------- Digital Strategy: [ here ]TASK DESCRIPTION: [Check quote from number of pages type to design]GUIDELINES / RELATED INFORMATION:- checks fichiers/files - corporate guidelines - add link to individual design -OR- provide a wireframe to display the layout of the page.→ Reminder : Limits of content elements to respect, according to projectCARD OWNER: UX
Adm. Comm. de Strassen - Maintenance 2025 - EST-2024-1967
GOAL: Design CreationDigital Strategy: [ here ]TASK DESCRIPTION: [Check quote from number of pages type to design]GUIDELINES / RELATED INFORMATION:- checks fichiers/files - corporate guidelines - add link to individual design -OR- provide a wireframe to display the layout of the page.→ Reminder : Limits of content elements to respect, according to projectCARD OWNER: UX
Créer une possibilité de télécharger un ICS:avec tous les futurs éventsavec tous les futurs évents d’une ou plusieurs catégories donnéesdepuis une fiche event uniquement pour l’event en question
Ticket ID: #36494Subject: Migration Quillium Inscriptions en ligneDepartment: e-connect web communicationURL: https://desk.zoho.eu/agent/econnectwebcommunication/e-connect-web-communication/tickets/details/123009000016747868 Module inscription avec adaptations (sur base de ce qu’\ils ont sur Q2) + allers/retours
TASK DESCRIPTION: see sub-tasks.Modifs Q3: Remplacer Media: Aperçu ne change pasMédias du CMS: ajouter la colonne "Modifié le” dans le listingTrouver solution pour agrandir la colonne du chemin (path) des médias"Load more" sur les collections CMSFonctionnalité des utilisations d'un média ASSIGNED ROLES: [CSM, DA, TL]
CARD GOAL:Les experts réalisent l’audit selon leurs compétences et liste les problèmes dans le format de leur choix. RESSOURCES:Fichier de travail gsheet SCENARIO:List the main scenario to test ASSIGNED ROLES: CSM/TL/UX Tester/UX Designer Greg aura le Lead sur ce service est sera TL et UX Tester
TASK DESCRIPTION: Se baser sur: https://www.strassen.lu/media/d6f3b49f-b613-478b-8b77-d4dc893b68be/plan-strassen-2025.pdf Faire la gestion des POIs via l’application Gestion POIs via appAPIModification données dans appliFront-end ASSIGNED ROLES: TL
TASK DESCRIPTION: Ajout des add-ons suivants dans module associations: Demande Subsides via Formulaire (+ Upload Bilans, Chartes, PDF, Comité, effectifs, ..) - 8hDemande de Réservation Salles via Accès - 4hPost events via accès - 4h ASSIGNED ROLES: [CSM, DA, TL]
GOAL: Frontend implementation of a new landing pageBUSINESS OBJECTIVES / KPIs: [ here ]WORKING FRAME:- Destination URL: [ ]- Personas: [Ad link]- Corporate guidelines: [ ]TASK DESCRIPTION: [ ]GUIDELINES / RELATED INFORMATION: Reminder : Limits of contents element to respect, according to projectCARD OWNER: TL/UX/FE/DA
GOAL: TASK DESCRIPTION: GUIDELINES / RELATED INFORMATION: ASSIGNED ROLES: DEV
GOAL: Frontend implementation of a new landing pageBUSINESS OBJECTIVES / KPIs: [ here ]WORKING FRAME:- Destination URL: [ ]- Personas: [Ad link]- Corporate guidelines: [ ]TASK DESCRIPTION: [ ]GUIDELINES / RELATED INFORMATION: Reminder : Limits of contents element to respect, according to projectCARD OWNER: TL/UX/FE/DA
CARD GOAL: help client create a Brevo account and get access to it through the e-connect agency account. ⚠️ if the client is a municipality, e-connect will handle the account creation & payment method and we’ll share an admin access with the municipality → Ask e-connect’s admin to create “client-nameofmunicipality@e-connect.lu” and create Brevo account with it. ASSIGNED ROLES: Team Lead (TL) Front End (FE), Graphic Designer (GD) RESOURCES:Brevo Docs: https://developers.brevo.com/How to invite clients (Loom Brevo) : https://www.loom.com/share/5add1cbaf7424731a053f2af2cadfac5Brevo Pixel Docs: https://help.brevo.com/hc/en-us/articles/360021327119-Install-Brevo-Tracker-using-Google-Tag-Manager
CARD GOAL: help client create a Brevo account and get access to it through the e-connect agency account.ASSIGNED ROLES: Team Lead (TL) Front End (FE), Graphic Designer (GD)RESOURCES: Sendinblue Docs: https://developers.brevo.com/How to invite clients (Loom Brevo) : https://www.loom.com/share/5add1cbaf7424731a053f2af2cadfac5
CARD GOAL: Run an effective project review and groom the backlog in alignment with Objective & Key Results of the project. Conduct at the end of each project cycle.Description:This is a monthly recurring project management card in which the team timesheets the following tasks- Meetings, preparations and exchanges- Project management & team briefings- Backlog management, creation and prioritisation of stories in the project- Management of spontaneous requestsASSIGNED ROLES: TL, CSM
GOAL: Quality check before launching a website or Landing page websiteGUIDELINES / RELATED INFORMATION:--ASSIGNED ROLES: FE/DA/IT/TL/UX
CARD GOAL: Launch a new Google Ads Search campaign with standard Ad Groups.Doc de travail : https://docs.google.com/spreadsheets/d/1Fud7WcLyT-GjAmW4ZTR0uZbsJwZAk0mdlnwJ9o_CVIg/edit?usp=sharingCSM - WORKING FRAME: ⚠️MANDATORY TO START CARD⚠️If campaign one shot → Make a copy of “0. [TEMPLATE - MAKE A COPY] [Client] - Budget YEAR - CBC” available here: https://drive.google.com/drive/folders/1VhpWcdOsnG1_pl72o1CKL_rB2Qs79P59Fill CBC template for client & campaign(s)Add link to client’s CBC here: https://dashboard.e-connect.lu/alkjcsdcs15f4f6s45511h54g4ASSIGNED ROLES: Customer Success Manager (CSM) / Team Lead (TL) / PPC Manager (PPC)
GENERALGoal: Copy that converts > Améliorations SEO pour la page d'accueil
CARD GOAL: Launch a new Facebook Ad Display campaign. Langue: DETester les Meta Ads pour la TOFU (Toutes voitures et services)Budget: 250 €Geotargeting : 20km radius ⚠️CSM - WORKING FRAME: MANDATORY TO START CARD⚠️Fill CBC Media Plan of client with dates & budgetAdd link to client’s CBC here: [Link] HDM - If campaign one shotCreate Paymo project “[Client] - One shot campaigns” and add invoice to projectGUIDELINES / RELATED INFORMATION:Facebook Ad Formats Guide: https://www.facebook.com/business/ads-guideChatGPT 4 Prompt (FR) : Prompt IA Facebook Ads.docxCampaign report template ASSIGNED ROLES: Team Lead (TL) / PPC Manager (PPC)
CARD GOAL: Set up monitoring to follow keywords in SERPs weekly based and open SEO tools.WORKING FRAME:SubscriptionKeywords to follow: <= 250Tool package: Basic SEO ToolsPrerequisitesLink to the keyword study: [ links in comment ]Declare competitors domain names (5 max): [ https://blom-automobiles.lu/fr/ / https://garagesimon.lu/ / https://garage-grasges.lu/ - à confirmer avec le client s’il en a d’autres]Declare search engines to track (5 combinations max of search engine, region, language, and device. ex google.lu langue FR mobile, google.be langue NL desktop): [Google lu/de - mobile - DiekirchGoogle lu/de - desktop - DiekirchGoogle lu/fr - mobile - RedangeGoogle lu/fr - desktop - RedangeGoogle lu/en - mobile - Luxembourg villeEmail address(es) to send the weekly report: [ ]TASK DESCRIPTION:Open accounts on SEO Tools and execute the first set upASSIGNED ROLES: DA
CARD GOAL: Run an effective project review and groom the backlog in alignment with Objective & Key Results of the project. Conduct at the end of each project cycle.Description:This is a monthly recurring project management card in which the team timesheets the following tasks- Meetings, preparations and exchanges- Project management & team briefings- Backlog management, creation and prioritisation of stories in the project- Management of spontaneous requestsASSIGNED ROLES: TL, CSM
CARD GOAL: Launch a Google Ads Performance Max campaign. Tester Google Ads Performance max avec feed & Facebook Ads catalogue pour voitures neuves + voitures d'occasion en stockBudget : 250 € ⚠️CSM - WORKING FRAME: MANDATORY TO START CARD⚠️Fill CBC Media Plan of client with dates & budgetAdd link to client’s CBC here: [Link] HDM - If campaign one shotCreate Paymo project “[Client] - One shot campaigns” and add invoice to project RESOURCES:Google Ads Performance Max guide: https://support.google.com/google-ads/answer/10724896Google Ads create video for Performance Max : https://www.youtube.com/watch?v=l1Fbsvrk_UQCampaign report template ASSIGNED ROLES: Customer Success Manager (CSM) / Team Lead (TL) / PPC Manager (PPC) / Graphic Designer (GD)
CARD GOAL: Transfer of know-how on a topic (SHOP / Formulaire)CSM - FRAME: ⚠️MANDATORY TO START CARD⚠️Trainees: who are the trainees : Pia & DanielLevel of training: advancedASSIGNED ROLES: Customer Success Manager (CSM), Trainer
CARD GOAL: Launch a new Facebook Ad Display campaign. Plan média 2025 https://docs.google.com/spreadsheets/d/1lI2hNvkR2efLGIMRDmem4QH1wZYUtajU84YFO7nYUzk/edit?usp=sharing GUIDELINES / RELATED INFORMATION:Facebook Ad Formats Guide: https://www.facebook.com/business/ads-guideChatGPT 4 Prompt (FR) : Prompt IA Facebook Ads.docxCampaign report template ASSIGNED ROLES: Team Lead (TL) / PPC Manager (PPC)
CARD GOAL: Launch a new Facebook Ad Display campaignPlan média 2025 https://docs.google.com/spreadsheets/d/1lI2hNvkR2efLGIMRDmem4QH1wZYUtajU84YFO7nYUzk/edit?usp=sharingGUIDELINES / RELATED INFORMATION:Facebook Ad Formats Guide: https://www.facebook.com/business/ads-guideChatGPT 4 Prompt (FR) : Prompt IA Facebook Ads.docxCampaign report templateASSIGNED ROLES: Team Lead (TL) / PPC Manager (PPC)
CARD GOAL: Launch a new Facebook Ad Display campaign.Plan média 2025 https://docs.google.com/spreadsheets/d/1lI2hNvkR2efLGIMRDmem4QH1wZYUtajU84YFO7nYUzk/edit?usp=sharingGUIDELINES / RELATED INFORMATION:Facebook Ad Formats Guide: https://www.facebook.com/business/ads-guideChatGPT 4 Prompt (FR) : Prompt IA Facebook Ads.docxCampaign report templateASSIGNED ROLES: Team Lead (TL) / PPC Manager (PPC)
CARD GOAL: Launch a new Facebook Ad Display campaign.Plan média 2025 https://docs.google.com/spreadsheets/d/1lI2hNvkR2efLGIMRDmem4QH1wZYUtajU84YFO7nYUzk/edit?usp=sharingGUIDELINES / RELATED INFORMATION:Facebook Ad Formats Guide: https://www.facebook.com/business/ads-guideChatGPT 4 Prompt (FR) : Prompt IA Facebook Ads.docxCampaign report templateASSIGNED ROLES: Team Lead (TL) / PPC Manager (PPC)
CARD GOAL: Launch a new Facebook Ad Display campaign. Plan média 2025https://docs.google.com/spreadsheets/d/1lI2hNvkR2efLGIMRDmem4QH1wZYUtajU84YFO7nYUzk/edit?usp=sharingGUIDELINES / RELATED INFORMATION:Facebook Ad Formats Guide: https://www.facebook.com/business/ads-guideChatGPT 4 Prompt (FR) : Prompt IA Facebook Ads.docxCampaign report template ASSIGNED ROLES: Team Lead (TL) / PPC Manager (PPC)
TICKET NUMBER HERE: [ # ]TICKET BRIFING: [ briefing mail. ]ASSIGNED ROLES: [ SUPPORT AGENT / OTHER ROLE ]
ATTENTION : do not include timesheet inside this card. This card must be inserted in the project in addition with current 1-5 productions cards CARD OWNER : TL
CARD GOAL: Run an effective project review and groom the backlog in alignment with Objective & Key Results of the project. Conduct at the end of each project cycle.Description:This is a monthly recurring project management card in which the team timesheets the following tasks- Meetings, preparations and exchanges- Project management & team briefings- Backlog management, creation and prioritisation of stories in the project- Management of spontaneous requestsASSIGNED ROLES: TL, CSM
GOAL: Quality check before launching a website or Landing page websiteGUIDELINES / RELATED INFORMATION:--ASSIGNED ROLES: FE/DA/IT/TL/UX
CARD GOAL: Launch a new Facebook Ad Display campaign. Plan média 2025https://docs.google.com/spreadsheets/d/1lI2hNvkR2efLGIMRDmem4QH1wZYUtajU84YFO7nYUzk/edit?usp=sharing GUIDELINES / RELATED INFORMATION:Facebook Ad Formats Guide: https://www.facebook.com/business/ads-guideChatGPT 4 Prompt (FR) : Prompt IA Facebook Ads.docxCampaign report template ASSIGNED ROLES: Team Lead (TL) / PPC Manager (PPC)
CARD GOAL: Launch a new Facebook Ad Display campaign. LEARN: Plan média 2025https://docs.google.com/spreadsheets/d/1lI2hNvkR2efLGIMRDmem4QH1wZYUtajU84YFO7nYUzk/edit?usp=sharing GUIDELINES / RELATED INFORMATION:Facebook Ad Formats Guide: https://www.facebook.com/business/ads-guideChatGPT 4 Prompt (FR) : Prompt IA Facebook Ads.docxCampaign report template ASSIGNED ROLES: Team Lead (TL) / PPC Manager (PPC)
CARD GOAL: Full service for configuring and customizing a suitable GPT RESOURCES: Output bibles, Client's intelligence, e-connect prompt Library
GOAL: Design CreationDigital Strategy: [ here ]TASK DESCRIPTION: [Check quote from number of pages type to design]GUIDELINES / RELATED INFORMATION:- checks fichiers/files - corporate guidelines - add link to individual design -OR- provide a wireframe to display the layout of the page.→ Reminder : Limits of content elements to respect, according to projectCARD OWNER: UX
CARD GOAL: Set up a new project's Paymo for :STRATEGY (creation projet paymo avec nom du client, synchro CRM et lancement carte 2/3 “strat”)CREA SITES (creation projet paymo avec nom du client et lancement carte 1/6 process site internet)SERVICES ISOLES (activation carte du service dans le bon projet)PROLONGATION CONTRATS OM———————————Invoices are now generated by Tom when the status in Zoho are the following :Accepted but not planned = not yet setted in the All GDD file, no csm assigned...Accepted & planned -> invoices managed by Tom———————————ASSIGNED ROLES: SCRUM (PV), ADMIN (TT), CSM & TL can support.
CARD GOAL: Run an effective project review and groom the backlog in alignment with Objective & Key Results of the project. Conduct at the end of each project cycle.Description:This is a monthly recurring project management card in which the team timesheets the following tasks- Meetings, preparations and exchanges- Project management & team briefings- Backlog management, creation and prioritisation of stories in the project- Management of spontaneous requestsASSIGNED ROLES: TL, CSM
TASK DESCRIPTION: see sub-tasks. Conception d’un formulaire “Plan your stay” pour guider le touriste qui planifie son sejour à Lux-ville. Proposition faite en debut d’année. L’utilisateur repond a une petite serie de questions, et selon ses réponses nous le dirigeons vers les activités les mieux appropriées. GUIDELINES / RELATED INFORMATION: Conception diagram (Working Doc): https://drive.google.com/file/d/1lhNfrMlhyEfLqLwg08pTI0icM1hkV1eZ/view?usp=sharing—> À se faire valider ASSIGNED ROLES: [CSM, DA, TL]
TASK DESCRIPTION: Lena remonte que sur certaines pages, l’image de la highlight est mal centrée en mobile.Cela vient avant tout de l’image choisie.Pour permettre plus de flexibilité, donner l’option d’avoir une image différente en mobile pour la highlight. ASSIGNED ROLES: FE
TASK DESCRIPTION: https://accessibilite.public.lu/fr/raweb1/criteres.html Compléter liste: Copyright images (+ option d’afficher sur le site)Possibilité d’ajouter alt tags… autres? H1, H2, … ASSIGNED ROLES: CSM
TASK DESCRIPTION: On veut ajouter plus de restos sur le sitehttps://255e61f5-e826-4941-aac3-da316372f32b.website.eu1.quilium.io/fr/que-faire/manger-et-divertissement/carte Mais sans devoir faire de l’insertion de contenu.Trouver une source de data ou on peut trouver des recos de restos qui sont recommandés par les gens (pas recommandé par LCTO).Tripadvisor? Wolt? Google? → Quelle source Pareil pour les hebergements: https://www.luxembourg-city.com/fr/planifier-votre-sejour/hebergements.IMPORTANT: Ne pas supprimer les fiches existantes qui sont celles de membres —Trouver une source de fiches pour restos et hebergements Pouvoir mettre en place un critere de selection pour eviter d’avoir des POIs pas interessantes (ex. le kebab du coin) ASSIGNED ROLES: FE
TASK DESCRIPTION: Revoir le contenu de la LP Vie nocturne https://www.luxembourg-city.com/fr/que-faire/manger-et-divertissement/vie-nocturneObjectifs :Augmenter les clics vers l’Agenda NightlifeDiriger les visiteurs vers les pages des quartiers animésMaximiser le temps passé sur le site ex d’adaptations :Revoir Hn et page titleRevoir le texte pour proposer plus de conseils et développer Hn Créer un FAQ pour la page Vie nocturne https://www.luxembourg-city.com/fr/que-faire/manger-et-divertissement/vie-nocturneOù aller danser à Luxembourg-villeY ajouter des listes de lieuxOù faire la fête à Luxembourg villeY ajouter des listes de lieuxOù sortir à Luxembourg-villeY ajouter des listes de lieux Ajouter un élément de contenu avec les événements filtrés sur nightlife Ajouter des photos nightlife des quartiers : Gare, Hollerich, Grund, Clausen, vieille villeEn a-t-on ? ASSIGNED ROLES: [CSM, DA, TL]EOSEOSEO
TASK DESCRIPTION: Repasser le 1er batch de pages pour optimiser dans la mesure du possible les points accessibilité. Utiliser ce tool pour tester: https://wave.webaim.org/report#/https://www.luxembourg-city.com/en Utiliser ce doc de travail pour valider ce qui est en place :https://docs.google.com/spreadsheets/d/1jkX4t3uuXTp3Zcr1_tyFuHeWGfNZu8iakUvMoTVBP_Q/edit?usp=sharing ASSIGNED ROLES: [CSM, DA, TL]
TASK DESCRIPTION: GOAL: Créer une LP pour page Vallée de l’Alzette (sous page de la page Nature et Parc) TASK DESCRIPTION:définir objectif de la pagerédaction de contenurassembler photosutiliser éléments de contenu existants dans la page ASSIGNED ROLES: TL/UX/FE/DA
TASK DESCRIPTION: GOAL: Créer une LP pour page Vallée de la Pétrusse (sous page de la page Nature et Parc) Observation : ce POI est dans le top 10 des activités dans la brochure “Luxembourg City Guide from every angle”, actuellement cette page n’existe pas hormis la page dans la catégorie Spotted by Locals https://www.luxembourg-city.com/fr/que-faire/aventures-urbaines/spotted-by-local/fiche/luxembourgcity-109/adolphe-bridge La page Vallée de la Pétrusse de Spotted by locals est actuellement est en 6eme position dans les SERP (voir image en piece jointe) TASK DESCRIPTION:définir objectif de la pagerédaction de contenurassembler photosutiliser éléments de contenu existants dans la page ASSIGNED ROLES: TL/UX/FE/DA
GOAL: Design CreationDigital Strategy: Attention → reflexion commune avec projet AIGUIDELINES / RELATED INFORMATION:WISHLIST/BRIEF CLIENT POUR LA HOME:garder un grand header pour pouvoir mettre video / belle imagemettre en avant du contenu d'actualitéprésenter le contenu du menu sur la homeévénements à venirque fairePlan your stayButtons qui redirigent vers Restaurants, Nightlife, Bars, Hôtels (API)Mettre en avant : LUGA, Underground, Lëtzebuerg à la carte Upcoming des Visites guidées (du mois/ »prochaines visites guidées) -> Carousel prévoir d'intégrerun formulaire plan your stay / need some inspirationun blogavoir un espace dédié à la thématique "Typically luxembourguish" : recettes luxembourgeoises, vocabulaire, traditionsgarder la section "Partagez vos impressions avec nous #my_luxembourg"Note : Ils aiment l'affichage en carrousel (finalement les éléments de contenu avec beaucoup de boites sont très volumineux), et souhaitent éviter les répétionsbrief : https://docs.google.com/presentation/d/1jdGf_cre5CZHqOSngupsvSlGKNQhTDP8kXI1YClwHTM/edit?usp=sharing————————- BRIEF CLIENT POUR LE BLOG:Page listing d’articles du blog: -doit avoir un système de catégories/filtres-Penser à bien intégrer call to action vers le blog depuis la home. Ils veulent faire un gros push dessus/Pages articles:Plusieurs pages existantes devraient être rassemblées sous le blog.Cela inclus principalement pour commencer:1) Articles “Aventures Urbaines”. Par exemple: https://www.luxembourg-city.com/en/things-to-do/city-adventures/city-adventures-by-locals/10-bridges-of-luxembourg-city-that-are-not-be-missed2) Les pages “Recettes”. Par exemple: https://www.luxembourg-city.com/en/about-luxembourg-city/traditions/luxembourgish-cuisine/ierzebulliLe brief client est donc de se baser sur le format de pages “Aventures urbaines” (Textes images, embeds videos.. simple)Mais de prévoir également dans le cadre des recettes: Element “Step-by-step” + Liste ingrédients—> Combiner cette wishlist avec nos idées d’articles AI en mode storytellingCARD OWNER: UX
TASK DESCRIPTION: GOAL: Les 19 pages quartiers ont une meta description et une balise title optimisées pour le SEO (et l’utilisateur)note : la meta description est reprise dans la home des quartiers sur chaque boite (cf piece jointe)doc de travail : https://docs.google.com/spreadsheets/d/13bUAvpd4DW1KX5he9ivOkRjS_sDHzpuk9Rd_pP4sa-w/edit?usp=sharingTASK DESCRIPTION:rédiger contenu pour balise titlerédaction contenu pour meta descriptiontraduire en anglais et allemandinsertion de contenuQCmise en ligne ASSIGNED ROLES: TL/UX/FE/DA
TASK DESCRIPTION: Vérifier si les critères de Navigation (Section 12. ici: https://accessibilite.public.lu/fr/raweb1/criteres.html ) sont en place. Implémenter les changements nécessaire pour les points non-conformes. Utiliser ce doc de travail pour valider ce qui est en place :https://docs.google.com/spreadsheets/d/12-G7hFuCm3yXz4Q_SAx3xLmtbg9YIkahHRJSK9342B0/edit?usp=sharing Tool pour tester: https://wave.webaim.org/report#/https://www.luxembourg-city.com/en ASSIGNED ROLES: [CSM, DA, TL]
https://analytics.google.com/analytics/web/?authuser=0&hl=fr#/analysis/p316366173/edit/CTseLWWlS2O0vSV2H_dF0A CARD GOAL: Conduct an A/B test on a web page to influence a defined metric. TL - FRAME: ⚠️MANDATORY TO START CARD⚠️For [PERSONA] visiting [PAGE], we believe chaning [CURRENT ITEM] into a [PROPOSED SOLUTION] will [OUTCOME AND METRICS]Pour tous les visiteurs qui visitent la page que faire, nous pensons que le réagencement et l’ajout de fonctionnalités peut améliorer sa performance en tant que page hub et améliorer les métriques de scroll, d’engagement et de taux de sortie GUIDELINES / RELATED INFORMATION:[ Make a copy of this template to create the A/B test archive for client ] ASSIGNED ROLES: Team Lead (TL) / TBD (Linked to the subject of the A/B Test. For example, if the A/B test concerns PPC copy then assign PPC Manager.) / Customer Success Manager (CSM)
CARD GOAL: Ensure a website is compliant with digital accessibility criteria laid out by Luxembourg regulationPLAN : (MEDIUM / LARGE / HUGE) to defineTASK DESCRIPTION:Use the provided checklist of actions below to implement what is needed to be compliant.GUIDELINES / RELATED INFORMATION:Checklist & points: https://docs.google.com/spreadsheets/d/1Ypk5SmM96-f-dzQ2BtAGV-GgNeQ-TrPqwd4CFza5P2A/edit#gid=0https://accessibilite.public.lu/fr/rgaa4.1/criteres.html ASSIGNED ROLES: FE
CARD GOAL: Prototyping (Conception) according to the clients strategie and goalsBUSINESS OBJECTIVES / KPIs: [ here ]TASK DESCRIPTION: [ ]GUIDELINES / RELATED INFORMATION: [ ]ASSIGNED ROLES: TL
CARD GOAL: Copy that convertsBUSINESS OBJECTIVES / KPIs: [ here ]WORKING FRAME:- Destination URL: [ ]- Personas: [Ad link]- Corporate guidelines: [ ]- Unique Value Proposition: [ ]- Communications Guidelines: [ ]TASK DESCRIPTION:[ ]GUIDELINES / RELATED INFORMATION: - - ASSIGNED ROLES: TL/Copywriter
GOAL: Design CreationBUSINESS OBJECTIVES / KPIs: [ here ]WORKING FRAME:- [Add links to personas, corporate guidelines, unique value proposition, communications guidelines, ... documents on the client's dashboard]TASK DESCRIPTION: [ ]GUIDELINES / RELATED INFORMATION: - add link to individual design -OR- provide a wireframe to display the layout of the page.- ASSIGNED ROLES: TL/UX/FE/CSM
GOAL: Frontend implementation of a new landing pageBUSINESS OBJECTIVES / KPIs: [ here ]WORKING FRAME:- Destination URL: [ ]- Personas: [ ]- Corporate guidelines: [ ]TASK DESCRIPTION: GUIDELINES / RELATED INFORMATION: ASSIGNED ROLES: TL/UX/FE/DA
GOAL: Insert copy in CMS according to briefTASK DESCRIPTION: [ ]GUIDELINES / RELATED INFORMATION: - - ASSIGNED ROLES: TL/WM/SEO/UX
GOAL: Quality check before launching a website or Landing page websiteGUIDELINES / RELATED INFORMATION:--ASSIGNED ROLES: FE/DA/IT/TL/UX
CARD GOAL: [ … ]A l’aide de chat gpt, générer un lead magnet puis voir avec jess pour création du supportBUSINESS OBJECTIVES / KPIs: [ … ]TASK DESCRIPTION:ASSIGNED ROLES: [CSM, DA, TL]
CARD GOAL:Optimisations for ongoing PPC campaignsFRAME:- Channel(s): [Google Ads]- KPI: [Purchase, ROAS]- Budget: [1 800 € / month]TRACKING DOCUMENT:https://docs.google.com/spreadsheets/d/1Wu0Y8wHYIDaatqJ0KT7BUhYVa1BYl89lnJeKEns9F7U/edit?usp=sharingMONITORING DOCUMENT:https://lookerstudio.google.com/reporting/4129ff35-aaf3-42ef-a802-b928f9953533ASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaignsFRAME:- Channel(s): [Google Ads]- KPI: [Sign-up, CPA, CPL]- Budget: [600 € / month]TRACKING DOCUMENT:https://docs.google.com/spreadsheets/d/1Wu0Y8wHYIDaatqJ0KT7BUhYVa1BYl89lnJeKEns9F7U/edit?usp=sharingMONITORING DOCUMENT:https://lookerstudio.google.com/reporting/4129ff35-aaf3-42ef-a802-b928f9953533ASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaigns.FRAME:- Channel(s): [Google Ads]- KPI: [Branding, Directions (Google Hosted)]- Budget: [650 € / mois]- Langue: [EN]TRACKING DOCUMENT:https://docs.google.com/spreadsheets/d/1Q4oJjpm2sy2yP_DjfVdRfdA5V1i1NE_3Ha3dBSvffkA/edit#gid=1124995685Google Ads Solutionshttps://docs.google.com/spreadsheets/d/1LuMLyGzq4Y9sxwFmJLIdwAo_Hmo-G-3KBqYn5QrinjQ/edit?usp=sharingASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaigns. SAV Only pour l’instant FRAME:- Channel(s): [Google Ads]- KPI: [Leads]- Budget: [500 € / monthly]TRACKING DOCUMENT:https://docs.google.com/spreadsheets/d/1M9rRJ_x7WDawwL0XgfEGLLhpFe2GmuJ_Eu8Byjrnn6w/edit?gid=0#gid=0 MONITORING DOCUMENT:ASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaigns.FRAME:- Channel(s): [Google Ads]- KPI: [Leads, Purchases, ...]- Budget: [500 € / mois]- Langue: [EN]- Periode: [Janvier, Fevrier, Juillet, Août, Septembre, Novembre Décembre 2024]TRACKING DOCUMENT:https://docs.google.com/spreadsheets/d/1riBPN7cb7-_FaQbf4-Mf-VHTDRG9SzWNhTqOrIkqQhQ/edit#gid=1963684411ASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaigns for January, February & March. FRAME:- Channel(s): [Google Ads]- KPI: [Leads]- Budget: [400 € / monthly]TRACKING DOCUMENT:https://docs.google.com/spreadsheets/d/1d_PWmvnhE5dFzuq6tm-esLqbMwqXKzJioKHx4FdDQP0/edit?usp=sharing MONITORING DOCUMENT:[ Create a copy of this template, name it accordingly, and follow Greg’s process ]ASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaigns FRAME:- Channel(s): [Google Ads]- KPI: [Awareness, Clicks]- Budget: [unlimited - Google Ads Grants]TRACKING DOCUMENT: https://docs.google.com/spreadsheets/d/1B_Kw20KHzwWayNp7SeHueNbkKraHlqPQh_m7uG2IB0c/edit?usp=sharing MONITORING DOCUMENT:[ Create a copy of this template, name it accordingly, and follow Greg’s process ]ASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaigns FRAME:- Channel(s): [Google Ads]- KPI: [Awareness, Clicks]- Budget: [unlimited - Google Ads Grants]TRACKING DOCUMENT: https://docs.google.com/spreadsheets/d/1B_Kw20KHzwWayNp7SeHueNbkKraHlqPQh_m7uG2IB0c/edit?usp=sharing MONITORING DOCUMENT:[ Create a copy of this template, name it accordingly, and follow Greg’s process ]ASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaigns. FRAME:- Channel(s): Facebook Ads- KPI: Landing page views- Budget: 333 € / monthly/* TRACKING DOCUMENT:https://docs.google.com/spreadsheets/d/1Q1Gq-wxTIu--R1npHVURg5SkITNw03nAFGH_MQylVN8/edit?usp=sharingASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaigns. SAV Only pour l’instant FRAME:- Channel(s): [Facebook Ads]- KPI: [Leads]- Budget: [500 € / monthly]TRACKING DOCUMENT:https://docs.google.com/spreadsheets/d/1EE4FuwVDBadxncj4Nb1THn3zX1W3NKSqwBDzSHkpsTM/edit?gid=0#gid=0 MONITORING DOCUMENT:ASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaigns. SAV Only pour l’instant FRAME:- Channel(s): [Google Ads]- KPI: [Leads]- Budget: [500 € / monthly]TRACKING DOCUMENT:https://docs.google.com/spreadsheets/d/1EE4FuwVDBadxncj4Nb1THn3zX1W3NKSqwBDzSHkpsTM/edit?gid=0#gid=0 MONITORING DOCUMENT:ASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaignsFRAME:- Channel(s): [Google Ads]- KPI: [Leads]- Budget: [env. 1 125 € / mois] → ⚠️ 13 500 € / an MAX- Langue: [FR,EN,DE] TRACKING DOCUMENT:https://docs.google.com/spreadsheets/d/1ymoBlH-hf_TvNpoKsll3Uheqyq7xfA8Ye-hsGJWiMohE/edit#gid=843341788 Google Ads Solutions:https://docs.google.com/spreadsheets/d/13PNuaS0ioiXNZLEOjgDIEyfRInSTU1AjASWqv0WZxec/edit?usp=sharing Monitoring :https://lookerstudio.google.com/u/0/reporting/42c3ab94-1cbb-46e0-af5d-abb284e37863 (2023) ASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaigns FRAME:- Channel(s): [Google Ads]- KPI: [Leads, Purchases, ...]- Budget: [850 € / month]TRACKING DOCUMENT:https://docs.google.com/spreadsheets/d/14bwCBY0HTBlR3LHrCcWMamgCpTJwdJKfLavJYxBWjCY/edit#gid=155149048 Google Ads Solutions:https://docs.google.com/spreadsheets/d/1x9HLVZspPEPl7jVGTE1md5LPECsUf5jsm4V2XNZb9yA/edit?usp=sharing Monitoring:https://lookerstudio.google.com/reporting/7212132c-120d-4018-9c11-3b12ee63810e (2023)ASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaignsFRAME:- Channel(s): Google Ads- KPI: Purchases, ROAS- Budget: [1 200 € / monthly / Google Ads], stop during 3 first weeks in AugustTRACKING DOCUMENT:https://docs.google.com/spreadsheets/d/18DzLcnf8NyBrrkWTDsxkXnF12nwgWbLXYm9zOAVPU7c/edit#gid=568298239 Google Ads Solutions:https://docs.google.com/spreadsheets/d/1VuoJ_x96LEBfGf9hoHoEFfdSE-gnry0PQEGdFEARUtM/edit?usp=sharingASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaignsFRAME:- Channel(s): [Google Ads]- KPI: [Leads, Purchases, ...]- Budget: [5k / year | 13 € / day]- Langue: [EN]TRACKING DOCUMENT:https://docs.google.com/spreadsheets/d/1YS3lB8lrNhTmvsMvEzrkbGoEpQ85w4kCirxnOBdCTkc/edit?usp=sharingGoogle Ads Solutionshttps://docs.google.com/spreadsheets/d/1YR7ap5_XNEJP1ucZJICwYetsXN6c2njqm3i5BpQElb8/edit?usp=sharingMonitoring :https://lookerstudio.google.com/reporting/9cbe7f74-ff57-4173-8227-d6440a93c4a1ASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaigns.FRAME:- Channel(s): [Google Ads]- KPI: [Leads]- Budget: [1 833 € / mois]- Langue: [FR+EN]TRACKING DOCUMENT:https://docs.google.com/spreadsheets/d/1lS5vFII6ozkdMfO9zXkU8jlkhk8oyh_9hhCdvuuJHwA/edit#gid=1124995685Google Ads Solutions:https://docs.google.com/spreadsheets/d/1vcfMgylVV85Kc4cowYBYEWgMk4kt8GP46QKAHTAq36k/edit?usp=sharingMonitoring : https://lookerstudio.google.com/reporting/c591f636-0e00-4e98-a1fa-735b9e562817 (2023)ASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaignsFRAME:- Channel(s): [Google Ads]- KPI: [Awareness & Purchases]- Budget: [1 250 € / monthly / Google Ads]TRACKING DOCUMENT:https://docs.google.com/spreadsheets/d/1Q1Gq-wxTIu--R1npHVURg5SkITNw03nAFGH_MQylVN8/edit#gid=155557823Google Ads Solutions:https://docs.google.com/spreadsheets/d/1DoYtpXudVpb1HQ_zKFPoYuGhihFWK9ot7J7ufqpvMV4/edit?usp=sharingASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaignsTL - FRAME: ⚠️MANDATORY TO START CARD⚠️- Channel(s): Google Ads- KPI: Purchases, ROAS- Budget: 9 000 € / monthlyTRACKING DOCUMENT:https://docs.google.com/spreadsheets/d/10cVqzYCPbJXKF0gcSXgaqpc3WHI3Npqsp_5efNDTbpE/edit#gid=1906314190Google Ads Solutions:https://docs.google.com/spreadsheets/d/1nyE4mhnrCHqHyB84e7NjHGdJifD-w-wXf3Bvq8TnIbk/edit?usp=sharingDATA STUDIO MONITORING :ASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaigns FRAME:- Channel(s): [Google Ads]- KPI: [Conversion, CPA, ROAS]- Budget: [1 220 € / monthly / Google Ads] TRACKING DOCUMENT:https://docs.google.com/spreadsheets/d/1t6zbUDerOWwQbSeQnxtp5DtGgiiWZfDRz3Wu0n7O_b4/edit#gid=263123815 Google Ads Solutions:https://docs.google.com/spreadsheets/d/1gRoQ-JWTZMbxIVzD6Sx74qGBpceo1KfgmD_DC_Rl2EQ/edit?usp=sharing ASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaignsFRAME:- Channel(s): [Google Ads]- KPI: [Website conversions, Local actions]- Budget: [1 350 € / monthly / Google Ads]TRACKING DOCUMENT:https://docs.google.com/spreadsheets/d/1BfzIVCrvY9u2i3viUAYncIL7F5CU55kd0NM1KJTHvUo/edit#gid=1444556524Google Ads Solutions:https://docs.google.com/spreadsheets/d/1R4VhZqx8Hw9MyG-hyLCnUPqk_JZ9aSYjaZoyS1ZsipQ/edit?usp=sharingASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaigns. FRAME:- Channel(s): Facebook Ads- KPI: Landing page views- Budget: 150 € / mois/* TRACKING DOCUMENT:https://docs.google.com/spreadsheets/d/1t6zbUDerOWwQbSeQnxtp5DtGgiiWZfDRz3Wu0n7O_b4/edit?usp=sharing ASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaigns. SAV Only pour l’instant FRAME:- Channel(s): [Google Ads]- KPI: [Leads]- Budget: [500 € / monthly]TRACKING DOCUMENT:https://docs.google.com/spreadsheets/d/1mVhoTyfzhU7AJZZRdESoGYMnd67jIPd6pJd4w0_3rjA/edit#gid=1955575547 MONITORING DOCUMENT:ASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaigns. FRAME:- Channel(s): Facebook Ads- KPI: Landing page views- Budget: 550 € / mois/* TRACKING DOCUMENT:https://docs.google.com/spreadsheets/d/18DzLcnf8NyBrrkWTDsxkXnF12nwgWbLXYm9zOAVPU7c/edit?usp=sharing ASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaigns. FRAME:- Channel(s): Facebook Ads- KPI: Landing page views- Budget: 75 € / mois (avec janvier, fev, mars à rattraper)/* TRACKING DOCUMENT:https://docs.google.com/spreadsheets/d/1lS5vFII6ozkdMfO9zXkU8jlkhk8oyh_9hhCdvuuJHwA/edit?gid=59387208#gid=59387208 ASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaigns. FRAME:- Channel(s): Facebook Ads- KPI: Landing page views- Budget: 5 830 € / mois/* TRACKING DOCUMENT:https://docs.google.com/spreadsheets/d/10cVqzYCPbJXKF0gcSXgaqpc3WHI3Npqsp_5efNDTbpE/edit?usp=sharing ASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaignsFRAME:- Channel(s): [Google Ads]- KPI: [Leads]- Budget: [600 € / monthly]TRACKING DOCUMENT:https://docs.google.com/spreadsheets/d/1V9iCN05fY9ZpnieVL3gsMuMmHf46dE3Hb_mQtJEmvok/edit#gid=0Google Ads Solutions:https://docs.google.com/spreadsheets/d/1SmTeeKqJxKUc41x6qjrTLOlSL8MK8Bnd9ieGHfgq7Tk/edit?usp=sharingMONITORING DOCUMENT:ASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)
CARD GOAL:Optimisations for ongoing PPC campaigns. Rattrapage janvier/février FRAME:- Channel(s): [Google Ads, Facebook Ads, ...]- KPI: [Leads, Purchases, ...]- Budget: [XX € / monthly / platform]TRACKING DOCUMENT:[ Create a copy of this template, name it accordingly, adapt KPIs and insert link here ] MONITORING DOCUMENT:[ Create a copy of this template, name it accordingly, and follow Greg’s process ]ASSIGNED ROLES: PPC Manager (PPC), Team Lead (TL)